Digital roundup october 2012 janell sims
-
Upload
digitalrounduplive -
Category
Documents
-
view
133 -
download
2
Transcript of Digital roundup october 2012 janell sims
![Page 1: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/1.jpg)
Politics as Theater
A Shorenstein Center event
October 3, 2012 | Denver, CO
Janell Sims, Communications Manager, Shorenstein
Center
John Wihbey, Managing Editor, Journalist’s Resource
![Page 2: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/2.jpg)
Background & Planning
• Developed guest list from Meltwater
• Sent email invites through MailChimp
• Monitored RSVPs through MachForm
• Set up Livestream site
![Page 3: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/3.jpg)
![Page 4: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/4.jpg)
![Page 5: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/5.jpg)
Hosting and Promotion
• Twitter strategy
• Contingency planning for 400-500 simultaneous users
• 30-second promotional video
![Page 6: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/6.jpg)
![Page 7: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/7.jpg)
Day of Event
• Emailed entire list via MailChimp
• Shout-outs from Harvard & HKS
• Direct email to influential Twitizens
• Live-tweeting and Storify
![Page 8: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/8.jpg)
![Page 9: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/9.jpg)
![Page 10: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/10.jpg)
![Page 11: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/11.jpg)
![Page 12: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/12.jpg)
Analytics
• 3,000 watched on Oct. 3
• 300 simultaneous viewers
• 10,000 additional viewers over time via iTunes & YouTube
• Average viewer watched for 12 minutes
![Page 13: Digital roundup october 2012 janell sims](https://reader031.fdocuments.in/reader031/viewer/2022020218/55a099781a28ab606a8b4592/html5/thumbnails/13.jpg)
Thank you!
Connect with the Shorenstein Center:
Shorensteincenter.org
@ShorensteinCtr
FB.com/ShorensteinCenter
Storify.com/ShorensteinCenter