Digital Marketing KPIs Measurement - By Waqas Lakhani
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Key Performance Indicators 1. Set goals. 2. Measure the progress toward these goals Presented By Waqas Lakhani http://about.me/waqas_lakhani
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SEO KPI Measurement Here is a list of common SEO metrics worth considering include to measure SEO Content marketing campaign. Metrics: 1. Organic search ranking position 2. Organic traffic improvement for targeted keywords 3. Quality inbound links 4. Business leads sales online enquiries 5. Referral web traffic from social media sites 6. Number of social shares and bookmarks 7. Generated online revenue 8. Unique visits 9. Customer engagement (bounce rate; time on web page) 10. Customer conversions 11. Referral web sites 12. Percentage increase of search traffic 13. Top pages getting search traffic 14. Unique Pages 15. Indexation: pages getting traffic 16. Links: Link velocity (growth) 17. Non-branded vs. branded keyword(s) Content Marketing KPIs Content Marketing is mainly focus on creating and distribution of high quality online content to targeted customers and audiences, web visitors. Help web marketers in engaging the focused customers for a longer period of time. IT Improves Brand Value. Some Common Content Writers KPIs are as following: • Create Really Great Content, Really! • Be Consistent • Know Your Audience • Pick the RIGHT Keywords • Reuse and Recycle • PR Building Skills Social Media KPIs Reach 1. Number of Fans and Followers 2. Demographics and Location Engagement 3. Number of Active Followers 4. Likes and Shares 5. Comments 6. Mentions 7. Retweets 8. Traffic Data SOCIAL SHARES • Number of shares needed to equal a visit. • Number of “likes” compared to traffic count. (If “likes” are higher than traffic it implies content is not being read.) PLATFORM • Network used to share • ROI of each platform for comparison • Amount of time spent on content. SEO, SMO, Content Marketing - Distribution Channels • Blogs • Images • Videos • Reports • Case studies • Infographics • Whitepapers • Microsites • PDFs • Articles • Press releases • Guides • Social bookmarking • Social network • Social news
Transcript of Digital Marketing KPIs Measurement - By Waqas Lakhani
Key Performance Indicators
1. Set goals. 2. Measure the
progress toward these goals
Presented ByWaqas Lakhani
http://about.me/waqas_lakhani
Key Performance Indicators Metrics that guide and measure the
progress towards our business goals.
Manage our marketing campaigns for maximum profitability
http://about.me/waqas_lakhani
Digital Media Measurement
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Our Digital Marketing Team
*SEO (Search Engine Optimizing)*SMM (Social Media Marketing)
*C.M (Content Marketing)
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KPIs Digital Marketer Needs to TrackDigital
Marketing ROI
Website Conversion
Rate
Cost per Lead by Source
Revenue per Lead by
Source
% of Sales from Digital
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Key SEO Process & KPIs
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Some common SEO KPIsSearch Rankin
gsNon-
branded vs. branded
keyword(s)
Number of visitors per
keyword phrase
Unique PagesRevenues
from organic search
Indexation : pages getting traffic
Traffic
Percentage increase of
search traffic
Top pages getting search traffic
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Some common SEO Metrics KeywordsNumber of visitors per keyword phrase
Unique PagesIndexation : pages getting traffic
LinksLink velocity (growth)
TrafficTop pages getting search traffic
Search RankingsCore term rankings (short tail
Non-branded vs. branded keyword(s)Returning visitors on brand term
Percentage increase of search trafficMonth over month
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FOUNDATIONAL KPIS
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Content Marketing Metrics
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Social Media KPIs• Number of shares needed to equal a
visit.• Number of “likes” compared to
traffic count. (If “likes” are higher than traffic it implies content is not being read.)
SOCIAL SHARES
• Network used to share• ROI of each platform for comparison• Amount of time spent on content.PLATFORM
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Digital Marketing KPI’s Measurement
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Implementation
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For More Details
Contact: Waqas Lakhani Email: [email protected] Voice: 0092-334-3800-201 About: http://about.me/waqas_lakhani LinkedIn: http://pk.linkedin.com/in/waqaslakhani/
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