Download - Digital Marketing KPIs Measurement - By Waqas Lakhani

Key Performance Indicators

1. Set goals. 2. Measure the

progress toward these goals

Presented ByWaqas Lakhani

http://about.me/waqas_lakhani

Key Performance Indicators Metrics that guide and measure the

progress towards our business goals.

Manage our marketing campaigns for maximum profitability


Digital Media Measurement


Our Digital Marketing Team

*SEO (Search Engine Optimizing)*SMM (Social Media Marketing)

*C.M (Content Marketing)


KPIs Digital Marketer Needs to TrackDigital

Marketing ROI

Website Conversion

Rate

Cost per Lead by Source

Revenue per Lead by

Source

% of Sales from Digital


Key SEO Process & KPIs


Some common SEO KPIsSearch Rankin

gsNon-

branded vs. branded

keyword(s)

Number of visitors per

keyword phrase

Unique PagesRevenues

from organic search

Indexation : pages getting traffic

Traffic

Percentage increase of

search traffic

Top pages getting search traffic


Some common SEO Metrics KeywordsNumber of visitors per keyword phrase

Unique PagesIndexation : pages getting traffic

LinksLink velocity (growth)

TrafficTop pages getting search traffic

Search RankingsCore term rankings (short tail

Non-branded vs. branded keyword(s)Returning visitors on brand term

Percentage increase of search trafficMonth over month


FOUNDATIONAL KPIS


Content Marketing Metrics


Social Media KPIs• Number of shares needed to equal a

visit.• Number of “likes” compared to

traffic count. (If “likes” are higher than traffic it implies content is not being read.)

SOCIAL SHARES

• Network used to share• ROI of each platform for comparison• Amount of time spent on content.PLATFORM


Digital Marketing KPI’s Measurement


Implementation


For More Details

Contact: Waqas Lakhani Email: [email protected] Voice: 0092-334-3800-201 About: http://about.me/waqas_lakhani LinkedIn: http://pk.linkedin.com/in/waqaslakhani/


mailto:[email protected]



http://pk.linkedin.com/in/waqaslakhani/

http://pk.linkedin.com/in/waqaslakhani/