DIGITAL AUDIENCE PROFILER · The Digital Audience Profiler adds context to numeric digital device...
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YOU SHOULD KNOW Ì In 2019 Americans spent $587 billion on electronic commerce. 1 Ì Adversers spent more than $129 billion in digital adversing. 2 Ì Digital adversing surpassed tradional adversing. Ì 90% of American homes have 3 or more devices connected to the internet. 3 Ì 290 million cellphone subscribers in United States. 4 © 2020 Audience Acuity The Digital Audience Profiler adds context to numeric digital device idenfiers. The Super Identy Graph is a foundaonal data layer that enables a universal view of unidenfied digital audiences. This facilitates acvaon, improves conversion rates and drives incremental revenue. INTRODUCING THE DIGITAL AUDIENCE PROFILER POWERED BY THE SUPER IDENTITY GRAPH 228 MILLION SOCIAL HANDLES 1.2 BILLION I.P. ADDRESSES MARKETING CHALLENGES Migraon to the internet, full market penetraon of cellular technology and the world’s first digital generaon (millennials) are driving three strategic challenges: 1. Reconciling data across channels and devices 2. Implemenng customer journey management 3. Aribung behavior to a specific event DIGITAL AUDIENCE PROFILER Improve Conversion Rates, Acvate Audiences, Drive Revenue 6 BILLION DATA POINTS OVER 500 ATTRIBUTES 967 MILLION HASHED EMAIL ADDRESSES 1.3 BILLION MOBILE AD IDs 233 MILLION AMERICANS
Transcript of DIGITAL AUDIENCE PROFILER · The Digital Audience Profiler adds context to numeric digital device...
YOU SHOULD KNOW Ì In 2019 Americans spent $587 billion on electronic commerce.1
Ì Advertisers spent more than $129 billion in digital advertising.2
Ì Digital advertising surpassed traditional advertising.
Ì 90% of American homes have 3 or more devices connected to the internet.3
Ì 290 million cellphone subscribers in United States.4
© 2020 Audience Acuity
The Digital Audience Profiler adds context to numeric digital device identifiers. The Super Identity Graph is a foundational data layer that enables a universal view of unidentified digital audiences. This facilitates activation, improves conversion rates and drives incremental revenue.
INTRODUCING THE DIGITAL AUDIENCE PROFILER POWERED BY THE SUPER IDENTITY GRAPH
228MILLION
SOCIAL HANDLES
1.2BILLION
I.P. ADDRESSES
MARKETING CHALLENGESMigration to the internet, full market penetration of cellular technology and the world’s first digital generation (millennials) are driving three strategic challenges:
1. Reconciling data across channels and devices
2. Implementing customer journey management
3. Attributing behavior to a specific event
DIGITAL AUDIENCE PROFILER Improve Conversion Rates, Activate Audiences, Drive Revenue
6BILLION
DATA POINTS
OVER500
ATTRIBUTES
967MILLIONHASHED
EMAIL ADDRESSES
1.3BILLION
MOBILE AD IDs
233 MILLION
AMERICANS
1 https://content-na1.emarketer.com/us-ecommerce-20192 https://www.vox.com/2019/2/20/18232433/digital-advertising-facebook-google-
growth-tv-print-emarketer-20193 https://www.vox.com/2014/11/18/11632960/more-than-90-percent-of-u-s-
households-have-three-or-more-devices4 https://cellphones.lovetoknow.com/how-many-cell-phones-are-us
© 2020 Audience Acuity
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TEST THE DIGITAL AUDIENCE PROFILERYour results include:
YOUR ROAD MAP TO DIGITAL AUDIENCE PROFILER INTEGRATION
Return on investment
analysis
Match testCustom profile report
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https://www.vox.com/2014/11/18/11632960/more-than-90-percent-of-u-s-households-have-three-or-more-de
