SCA Monthly Digital Audience - November 2016

SCA Monthly Digital Audience

November 2016

410k 11.2m 2.4m 1.3m 158k

Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram

Followers5

YouTube

Subscribers6

#1 Radio Group with Unique Audience of 1,333,000

#1 Radio Group with 409,823 Avg Daily UBs

#13 Australian Digital Publisher in Nielsen Market Intelligence

#9 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Nov '16

1.3m

Unique Audience1

Vevo Australian Audience

4.6mUnique Desktop

Viewers2

7.9mTotal Audience

(All Devices)1

89%Ave. completion

rate of ad views4

80%Ave. viewability

rate of ads5

17m 58sAverage

View Duration1

Vevo video

streams3

195m

Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore

Video Metrix, 3 YouTube Analytics, 4 Freewheel & 5 MOAT. Figures for Nov '16

Radio Groups Unique Audience

Source: Nielsen Digital Ratings (Monthly) Nov '16

1,333,000

884,000

352,000

247,000

0

400,000

800,000

1,200,000

1,600,000

SCA ARN Nova Entertainment Macquarie Radio

SCA vs Native Digital Publishers

Source: Nielsen Digital Ratings (Monthly) Nov '16

1,930,000

1,333,000

1,184,000

884,000 862,000

487,000 400,000

338,000

0

500,000

1,000,000

1,500,000

2,000,000

Uniq

ue A

udie

nce

953kUnique 28 Day

Streamers1

1.5m 3.3m4.1mMonthly Podcast

Downloads2

Monthly Video

Views3

Total Monthly

Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/11/2016, 2 Podcast listening figure removes inflated reporting from repeated download

requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for Nov '16

SCA Mobile

85%

197k 1.5m

Mobile

(% of Avg Daily UBs)3

Monthly App Users1

349kMonthly Mobile

Avg Daily UBs3

Mobile App Installs

(all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Nov '16

SCA Social

2.4m 1.3m11.2m 158k

Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4

YouTube. Figures for Nov '16

Twitter

Followers2

Instagram

Followers3

Facebook

Fans1

YouTube

Subscribers4

2.4m Total Australian Facebook Engagement1

HIT Network

2m 339kTwitter

Followers2

Instagram

Followers3

8.3mFacebook

Fans1

227kAvg Daily

UBs5

88kMonthly

App Users6

1.2mMonthly

Video Views7

152kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5

Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala +

YouTube. Figures for Nov '16

125k 457k 24k 9k 21k

Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram

Followers4

YouTube

Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Nov '16

Triple M Network

404k 71kTwitter

Followers2

Instagram

Followers3

1.6mFacebook

Fans1

142kAvg Daily

UBs4

69kMonthly

App Users5

Monthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market

Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for

Nov '16

308k

Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’3 Google Analytics, 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for Nov '16

100kTwitter

Followers5

111kAvg Daily UBs1

Avg Daily

UBs2

Sport

122kFacebook

Fans4

3kMonthly

App Users3Twitter

Followers5

Avg Daily

UBs6

Facebook

Fans4

Monthly

App Users3

31k 50k 4k 138k 76k

Australian Publishers (All Devices)

1

2

3

4

5

6

7

8

9

10

NEWS AUSTRALIA

NEWS CORP AUSTRALIA

FAIRFAX MEDIA

FAIRFAX MEDIA LIMITED

NINE ENTERTAINMENT CO.

NINE ENTERTAINMENT CO.

REALESTATE.COM.AU LTD.

REA GROUP LTD

EBAY

EBAY INC.

YAHOO!7

SEVEN WEST MEDIA & YAHOO!

TELSTRA MEDIA

TELSTRA CORPORATION LTD

DMG MEDIA

DAILY MAIL AND GENERAL TRUST PLC

CARSALES.COM LIMITED

CARSALES.COM LTD

BBC

BBC WORLDWIDE LTD

1

2

5

4

6

7

3

8

9

13

3,750,578

3,251,984

1,386,984

1,302,973

1,150,422

1,110,579

1,103,668

870,203

497,731

443,483

+1.0%

+3.0%

+7.1%

+0.5%

-1.1%

+9.3%

-20.4%

+5.2%

-2.4%

+9.5%

SCA is the 13th biggest tagged-publisher in Australia (all devices)

PREVRANK PUBLISHER AVG DAILY UB % CH.

MARKET AGGREGATE 19,304,397 +1.4%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - Nov '16

11

12

13

14

15

16

17

18

19

20

GUARDIAN NEWS & MEDIA LTD

GUARDIAN MEDIA GROUP PLC

TRIPADVISOR

TRIPADVISOR MEDIA GROUP

SOUTHERN CROSS AUSTEREO

SOUTHERN CROSS MEDIA GROUP

ALLURE MEDIA

ALLURE MEDIA

SBS

SPECIAL BROADCASTING SERVICE CORP.

SEVEN WEST MEDIA

SEVEN WEST MEDIA

BAUER MEDIA GROUP

BAUER MEDIA GROUP

MAMAMIA WOMEN’S NETWORK

MAMAMIA.COM.AU PTY LTD

LINKEDIN

LINKEDIN CORP

AUSTRALIAN RADIO NETWORK


12

10

11

14

17

18

16

15

19

21

435,119

430,591

409,823

368,680

310,057

298,271

293,575

270,459

269,671

268,845

+6.3%

-5.0%

-6.6%

-4.3%

+8.8%

+10.6%

-1.7%

-11.5%

+2.1%

+16.8%

PREVRANK COMPANY AVG DAILY UB % CH.

Radio Brands (All Devices)

1

2

3

4

5

6

7

8

HIT NETWORK*


KIIS NETWORK


TRIPLE M NETWORK


NOVA FM NETWORK

NOVA ENTERTAINMENT

CLASSIC HITS RADIO


THE EDGE


2GB 873AM

MACQUARIE RADIO NETWORK

SMOOTHFM

NOVA ENTERTAINMENT

1

3

2

4

5

9

6

7

227,324

215,962

141,997

113,005

25,074

21,815

18,336

13,717

+8.8%

+11.1%

-29.3%

+6.5%

+21.6%

+131.1%

+6.6%

+5.0%

Ranked by Australian avg. daily unique browsers


Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - Nov '16

*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence


3AW

FAIRFAX MEDIA

MIX 94.5FM


97.3 COASTLIVE.COM.AU

WEST COAST RADIO

FIVEAA

NOVA ENTERTAINMENT

SEA FM


RADIOWEST


4BC

FAIRFAX MEDIA

9

10

11

12

13

14

15

8

11

10

12

13

14

16

12,814

6,424

5,208

2,879

1,947

1,615

1,081

-0.9%

+14.8%

-15.7%

-20.1%

-7.3%

-9.4%

+14.4%

SCA Monthly Digital Audience - November 2016

Data & Analytics

Transcript of SCA Monthly Digital Audience - November 2016