SCA Monthly Digital Audience - April 2017
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SCA Monthly Digital Audience April 2017
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Transcript of SCA Monthly Digital Audience - April 2017
SCA Monthly Digital Audience
April 2017
401k 11.3m 2.4m 1.3m 160k
Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram
Followers5
YouTube
Subscribers6
#1 Radio Group with Unique Audience of 1.2m
#1 Radio Group with 401,212 Avg Daily UBs
#13 Australian Digital Publisher in Nielsen Market Intelligence
#13 Australian Mobile Publisher in Nielsen Market Intelligence
SCA Digital Leadership
Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for April '17
1.2m
Unique Audience1
Vevo Australian Audience
3mUnique Desktop
Viewers2
8.4mTotal Audience
(All Devices)1
88%Ave. completion
rate of ad views4
19m 26secAverage
View Duration1
Vevo video
streams3
204.3m
Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore
Video Metrix, 3 YouTube Analytics, 4 Freewheel for April ‘17
Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) April '17
1,259,000
608,000 599,000
236,000
0
400,000
800,000
1,200,000
1,600,000
SCA Nova Entertainment ARN Macquarie Radio
Radio Brands Unique Audience
Source: Nielsen Digital Ratings (Monthly) April ‘17
616,000
567,000
487,000
389,000
89,000
0
175,000
350,000
525,000
700,000
Triple M Hit Network KIIS Network NovaFM Smooth
SCA vs Native Digital Publishers
Source: Nielsen Digital Ratings (Monthly) April '17
1,634,000
1,259,000
1,034,000
918,000
381,000 351,000 335,000
226,000
0
500,000
1,000,000
1,500,000
2,000,000
Uniq
ue A
udie
nce
750kUnique 28 Day
Streamers1
1.8m 4m1.6mMonthly Podcast
Downloads2
Monthly Video
Views3
Total Monthly
Minutes Watched3
SCA Streams
VideoAudio
Sources: 1 SCA Steaming Logs - 28 days from 01/12/2016, 2 Podcast listening figure removes inflated reporting from repeated download
requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for April '17
SCA Mobile
100%
255k 1.7m
Mobile
(% of Avg Daily UBs)3
Monthly App Users1
401kMonthly Mobile Avg
Daily UBs3
Mobile App Installs
(all-time)2
Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for April '17
SCA Social
2.4m 1.1m11.3m 160k
Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4
YouTube. Figures for April '17
Followers2
Followers3
Fans1
YouTube
Subscribers4
2m Total Australian Facebook Engagement1
HIT Network
2m 1mTwitter
Followers2
Followers3
8.3mFacebook
Fans1
210kAvg Daily
UBs5
49kMonthly
App Users6
1.5mMonthly
Video Views7
156kYouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen
Market Intelligence, 6 Google Analytics, 7 Ooyala + YouTube.
Figures for April '17
4.74m 456k 24k 9k 21k
Sessions1 Facebook Fans2 Twitter Followers3Instagram
Followers4
YouTube
Subscribers5
Scoopla
Sources: 1 Google Analytics, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for April '17
Triple M Network
425k 83kTwitter
Followers2
Followers3
2.9mFacebook
Fans1
175kAvg Daily
UBs4
118kMonthly
App Users5
Monthly
Video Views6
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market
Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for
April '17
162k
Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’3 Google Analytics 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for April '17
102kTwitter
Followers5
4.4mMonthly
Sessions3
Sport
124kFacebook
Fans4
10kMonthly
App Users3
Followers5
Fans4
Monthly
App Users3
12k 140k 77k
Australian Publishers (All Devices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA
NEWS CORP AUSTRALIA
FAIRFAX MEDIA
FAIRFAX MEDIA LIMITED
TELSTRA MEDIA
TELSTRA MEDIA
NINE ENTERTAINMENT CO.
NINE ENTERTAINMENT CO.
REALESTATE.COM.AU LTD.
REA GROUP LTD
EBAY
EBAY INC.
YAHOO!7
SEVEN WEST MEDIA & YAHOO!
DMG MEDIA
DAILY MAIL AND GENERAL TRUST PLC
SEVEN WEST MEDIA
SEVEN WEST MEDIA
TRIPADVISOR
TRIPADVISOR MEDIA GROUP
1
2
3
4
5
6
7
8
9
10
4,028,650
3,561,485
1,652,281
1,365,281
1,292,947
1,183,555
926,983
796,247
517,365
511,523
-3.69%
-7.45%
13.45%
-4.79%
-8.07%
-5.24%
1.65%
-0.94%
1.15%
0.92%
SCA is the 13th biggest tagged-publisher in Australia (all devices)
PREVRANK PUBLISHER AVG DAILY UB % CH.
MARKET AGGREGATE 19,038,036 +0.5%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - April '17
11
12
13
14
15
16
17
18
19
20
CARSALES.COM LIMITED
CARSALES.COM LTD
BBC
BBC WORLDWIDE LTD
SOUTHERN CROSS AUSTEREO
SOUTHERN CROSS MEDIA GROUP
GUARDIAN NEWS & MEDIA LTD
GUARDIAN MEDIA GROUP PLC
ALLURE MEDIA
ALLURE MEDIA
SBS
SPECIAL BROADCASTING SERVICE CORP.
BAUER MEDIA GROUP
BAUER MEDIA GROUP
MAMAMIA WOMEN’S NETWORK
MAMAMIA.COM.AU PTY LTD
CRICKET AUSTRALIA
CRICKET.COM.AU
CBS INTERACTIVE
CBS INTERACTIVE NETWORK
11
13
12
14
15
16
17
20
19
22
460,357
422,386
401,212
384,004
360,363
355,384
342,533
255,250
232,632
226,427
-6.71%
-1.92%
-10.12%
-8.50%
-2.59%
4.39%
9.42%
-11.53%
-20.43%
-7.18%
PREVRANK COMPANY AVG DAILY UB % CH.
Radio Brands (All Devices)
1
2
3
4
5
6
7
8
HIT NETWORK*
SOUTHERN CROSS AUSTEREO
NOVA FM NETWORK
NOVA ENTERTAINMENT
TRIPLE M NETWORK
SOUTHERN CROSS AUSTEREO
KIIS NETWORK
AUSTRALIAN RADIO NETWORK
CLASSIC HITS RADIO
AUSTRALIAN RADIO NETWORK
2GB 873AM
MACQUARIE RADIO NETWORK
3AW
FAIRFAX MEDIA
THE EDGE
AUSTRALIAN RADIO NETWORK
1
3
2
4
5
9
6
8
210,062
192.232
175,317
127,292
23,714
17,820
17,453
17,125
-15.27%
11.53%
-1.13%
-45.02%
-35.62%
-4.68%
-6.91%
-24.60%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - April '17
*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence
PREVRANK COMPANY AVG DAILY UB % CH.
SMOOTHFM
NOVA ENTERTAINMENT
MIX 94.5FM
SOUTHERN CROSS AUSTEREO
FIVEAA
NOVA ENTERTAINMENT
2UE (TALKING LIFESTYLE)
FAIRFAX MEDIA
97.3 COASTLIVE.COM.AU
WEST COAST RADIO
6PR
FAIRFAX MEDIA
9
10
11
12
13
14
7
10
11
12
13
13
10,528
5,053
4,689
3,345
3,110
1,260
-25.47%
24.27%
0.40%
11.24%
-37.83%
-12.25%
