Advanced Audience Targeting in Digital Advertising
-
Upload
ritu-sharma -
Category
Technology
-
view
315 -
download
1
description
Transcript of Advanced Audience Targeting in Digital Advertising
![Page 1: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/1.jpg)
Social Media for Non Profits / April 28, 2014
![Page 2: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/2.jpg)
Social Media for Non Profits / April 28, 2014
Display Advertising – Exhibition Focus
![Page 3: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/3.jpg)
Social Media for Non Profits / April 28, 2014
Display Advertising – Institutional
![Page 4: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/4.jpg)
Social Media for Non Profits / April 28, 2014
Digital Advertising – Search Ads
Roy LichtensteinSave 20% on membership. Join Art Institute of Chicago today!join.artic.edu
Find Your MasterpieceSave 20% on membership. Join Art Institute of Chicago today!join.artic.edu
![Page 5: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/5.jpg)
Social Media for Non Profits / April 28, 2014
Purchase Path
Roy LichtensteinSave 20% on membership. Join Art Institute of Chicago today!
join.artic.edu
![Page 6: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/6.jpg)
Social Media for Non Profits / April 28, 2014
Microsite Landing Pages
1 click list builder1 click eCommerce
![Page 7: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/7.jpg)
Social Media for Non Profits / April 28, 2014
Facebook List Build and Like forms
Facebook List Build Form Facebook Fan Build Form
![Page 8: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/8.jpg)
Social Media for Non Profits / April 28, 2014
Mobile Purchase Path
![Page 9: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/9.jpg)
Social Media for Non Profits / April 28, 2014
Additional Digital Strategies
![Page 10: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/10.jpg)
Social Media for Non Profits / April 28, 2014
Google Grant
Free Search Advertising for non profits
1. $10,000 per month spend cap
2. Keywords are capped at $2
3. Google Grant should be supplemented with paid search
![Page 11: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/11.jpg)
Social Media for Non Profits / April 28, 2014
Facebook Strategies
Recent Changes
1. Changes to organic posts
2. Increased targeting opportunities
Strategic Targeting
1. Facebook Custom Audiences
2. Demographic/Behavioral
3. Look-a-like modeling
Facebook Right Rail Ad
Facebook News Feed Ad
![Page 12: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/12.jpg)
Social Media for Non Profits / April 28, 2014
Remarketing
![Page 13: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/13.jpg)
Social Media for Non Profits / April 28, 2014
Lightbox Techniques
![Page 14: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/14.jpg)
Social Media for Non Profits / April 28, 2014
Video Advertising on YouTube
YouTube ad with text overlay (near bottom)
YouTube ads introduced
![Page 15: Advanced Audience Targeting in Digital Advertising](https://reader036.fdocuments.in/reader036/viewer/2022062319/5551b320b4c905ca7f8b4817/html5/thumbnails/15.jpg)
Social Media for Non Profits / April 28, 2014
Cara [email protected]
Anthony [email protected]
Questions?