Dheeraj Satta Profile March 2016
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Transcript of Dheeraj Satta Profile March 2016
Dheeraj Satta Profile
Date: March-2016
“BRIDGING THE GAPS, CREATING ENGAGEMENTS”
ABOUT ME
Graduate from Champlain CollegeBurlington, Vermont (U.S) and PostGraduate from University of Middlesex(U.K). A thought leader and one of theleading digital marketing specialist,delivering creative solutions at theintersection of marketing and technologyand ensuring complete transparencythrough our results-driven approach.
embrace diversity and creativity thatbrings together businesses and brandthrough customer insights. Furthermore,I have developed the management ofdigital marketing through innovativemethods, process and proprietary toolkits.
9COUNTRIES
Travelled across GCC and Europe to learn the latest marketing trends and meeting digital professionals to constantly enhance my skills.
MY EXPERTISE
SEO PPC CRM PERFORMANCEDISPLAY
SOCIALMEDIA
BRANDINGSTRATEGY
WEBSITEDESIGN
CONTENTMARKETING
DIGITALCREATIVE
‘FIRST IN CLASS’ SEO SERVICES
MY EXPERTISE
SEO services include everything from:
• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics
All delivered best in class, industry leading, proprietary toolset!
MY EXPERTISE
PPC
• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics
All delivered best in class, industry leading, proprietary toolset!
MY EXPERTISE
CRM
• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics
All delivered best in class, industry leading, proprietary toolset!
MY EXPERTISE
PERFORMANCEDISPLAY
• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics
All delivered best in class, industry leading, proprietary toolset!
MY EXPERTISE
SOCIALMEDIA
• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics
All delivered best in class, industry leading, proprietary toolset!
MY EXPERTISE
BRANDINGSTRATEGY
• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics
All delivered best in class, industry leading, proprietary toolset!
MY EXPERTISE
WEBSITEDESIGN
• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics
All delivered best in class, industry leading, proprietary toolset!
MY EXPERTISE
CONTENTMARKETING
• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics
All delivered best in class, industry leading, proprietary toolset!
MY EXPERTISE
DIGITALCREATIVE
• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics
All delivered best in class, industry leading, proprietary toolset!
VALUE 2U
What is SEO and why does it
matter?
How does Google currently
view your site today?
Stategic keyword targeting
Technical Audit
Website recomendations
The future of SEO
Measuring success and KPIs
Rolling Activity
- Competitor audit- Search trends- Where should you be visible?- What are the opportunities?- How do we phase them?
Complete with guide of explanations and task prioritization
Image, video, mobile and search trends
DELIVERING VALUE TO YOU
ENABLING OUR CUSTOMERS TO BECOME TRULY SOCIAL
SOCIAL STRATEGY FRAMEWORK
Prioritize objectives
Establish governance
Define activities
Develop capabilities
Measure and refine
Engage in conversation
Listen
Improve customer engagementEnhance brandAccelerate innovationAttract employeesIncrease sales
Identify opportunitiesUnderstand risksClarify risksSet social policiesCommunicate policies
Define phasesTarget initial platformsIdentify resources & assetsEstablish roles and timellinesLink to offline activity
Identify internal championsTrain and support all staffKeep abreast of developmentsEstablish pilot programDevelop a social culture
Set relevant measurementsMonitor progress againstCapture & communicate successReport factsRefine and repeat
Enter the conversationProvide relevant contentAdd value to communitiesEngage with influencersRespond positively
Identify monitoring toolsLearn how to best utiliseDiscover what is being saidFind communities and convoUncover key influencers
Engagement/Strategy
Step Social Purpose Social Culture Social Position Social Work Social Playbook
Action
Stakeholder objectives
identification: brand DNA, goal, audience, terms
Social analytics,cultural behaviors
and trends and segment
identification
Competitive social audit, category insight/ market
opportunity definition and social
positioning
Objectives refined, analytics framework
constructed
Plan focus and flow and social ideation
Deliverableclient defined
Workshops
Insights presentation,
codify consumer journey and identify
opportunity for social
Social position, social persona, social channel selection and
content strategy
Define tasks for social, core focus
and social ROI formula along with
KPIs
Graphical snapshot of program and activation ideas
presentation
Strategic Process
SOCIAL STRATEGY ROADMAP
DHEERAJ’S SOCIAL MEDIA DIFFERENTIATORS
• Content driven approach to engagement
• Invent solutions, applications and new models for commerce and engagement
• Social analytics experts and insight-driven social strategists
SUPPORTING YOUR ORGANIZATION
SUPPORTING
Account ManagementDedicated reporting timelineWeekly status report with update on activityInternal status meetings every week to ensure consistent and joined up approach to managing activityWeekly updated project plan with milestone sign-offMonthly review meetings with entire team and all stakeholdersQuarterly workshops and planning sessions
ContentBrand inducted copy and creative team2 SEO optimized article per monthDaily Social media posts
SUMMARY
• Middle East and Global Digital Experience
• Full service capabilities
• Experienced, dedicated digital practitioners
• Strong local. Strong Regional. Strong Global.
• Cumulative digital experience 7 years
• I am all here are eager to start the journey!