Designing for Demand Creating Innovations with IDEO and AED
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Transcript of Designing for Demand Creating Innovations with IDEO and AED
The quitter’s journey
Perceive a need
Evaluate alternative
s
Decide on a solution
Consume (or not)
Seek a solution
Recommend to others
Lower the bar
Provide appropriate information & support
Make progress tangible
Facilitate transitions
Foster community
Connect to the rest of their lives
Make it my own
New RWJF Grant
• “Designing Innovations In Tobacco Cessation Products And Services To Boost Treatment Use And National Quit Rates”
– Goal: to identify innovations that could significantly boost U.S. rates of treatment use and cessation within three years
– 5-10 design projects with IDEO over 18 months (June 2006 to December 2007), administered by AED
– Focused on stimulating major breakthroughs, especially for underserved low-income and racial/ethnic populations
New RWJF Grant
• Looking for design projects that:– Have the potential to dramatically increase the use of an
evidence-based treatment or system of treatments– can apply and test the initial cessation product design
framework and principles developed by IDEO for the Roundtable
– can be prototyped and tested in a high-quality learning environment with appropriate data collection mechanisms and staff support in place
– are feasible to take to scale with minimal.potential implementation barriers (financial, contractual, legal, regulatory)
New RWJF Grant
• Projects will represent a range of products and services and settings:– quitline– on-line– face-to-face– primary care– Pharmacotherapy– others
New RWJF Grant
• Organizations that participate in a design project will:– Work with AED to set up the project (defining
the scope, initial kick off, determining the process, bringing in other experts, evaluation)
– Have access to IDEO’s time – Cover other costs (such as meeting space,
supplies, food, etc.)
Services IDEO Can Provide
• Brief Consultation• In-depth Consultation• Design Workshops• Prototyping
New RWJF Grant
• Apply for a design project by speaking with Todd Phillips and Tracy Orleans first
• Then submitting a short written request outlining the potential innovation and its potential for increasing the use of cessation treatments