IDEO Aarzoo Sharma
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What do all these extremely different companies have in common?
They have all created products with the international design
How does one design consultancy firm end up working with high profile clients from different backgrounds amidst so
Design Thinking and Human Centered Design
Create Positive ImpactSolve usability problems Help companies grow
Human Centered Design is the way to go, Tech companies design from the inside out, whereas
we design from the outside in.
The Core Values of IDEO according to CEO Tim BrownOptimism
Learning From Failure
Making Others Successful
Talk less, do more
Over 600 employees from a diverse set of disciplines
Solve problems from multiple perspectives
Solve problems one mind cannot
Sometimes, a great shopper insight is more valuable than a great product.
Jeff Swearingen, Frito-Lay
Very in-depth and involved
Marketing insights obtained
Inclusive of people at all stages
Ventures and InitiativesBlog
Design Thinking is a brilliant way to make superior products and experiences for people
A progressive and inclusive company culture goes a long way
Effective marketing insights are key to the success of a product
This presentation was made by Aarzoo Sharma, BITS Pilani during an internship under Prof Sameer Mathur, IIM Lucknow.