IDEO Aarzoo Sharma

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  • date post

    11-Apr-2017
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    Marketing

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Transcript of IDEO Aarzoo Sharma

  • What do all these extremely different companies have in common?

  • They have all created products with the international design

    company, IDEO.

  • How does one design consultancy firm end up working with high profile clients from different backgrounds amidst so

    much competition?

  • Design Thinking and Human Centered Design

  • Create Positive ImpactSolve usability problems Help companies grow

  • Human Centered Design is the way to go, Tech companies design from the inside out, whereas

    we design from the outside in.

  • The Core Values of IDEO according to CEO Tim BrownOptimism

    Collaboration

    Embracing Ambiguity

    Learning From Failure

    Making Others Successful

    Taking Ownership

    Talk less, do more

  • Products

    Services

    Environments

    Digital experiences

    Management Consulting

    Case studies

    Blog posts

    Design Kit

  • Over 600 employees from a diverse set of disciplines

    Solve problems from multiple perspectives

    Solve problems one mind cannot

    Team

  • Sometimes, a great shopper insight is more valuable than a great product.

    Jeff Swearingen, Frito-Lay

  • Very in-depth and involved

    Marketing insights obtained

    Unique, innovative

    Multifarious channels

    Inclusive of people at all stages

    Research

  • Research ChannelsObservational

    Behavioural

    Crowdsourcing

    Focus Group

    Prototyping

    Survey

  • IDEOs networkOpenIDEO

    IDEO U

    IDEO Futures

    OI Engine

    IDEO CoLab

    IDEO.org

  • Ventures and InitiativesBlog

    Case Studies

    Courses

    Design Tools

    Websites

  • Conclusion

    Design Thinking is a brilliant way to make superior products and experiences for people

    A progressive and inclusive company culture goes a long way

    Effective marketing insights are key to the success of a product

  • Disclaimer

    This presentation was made by Aarzoo Sharma, BITS Pilani during an internship under Prof Sameer Mathur, IIM Lucknow.