Debenhams - Wearisma Influencer Marketing Case Study
Transcript of Debenhams - Wearisma Influencer Marketing Case Study
Created by Wearisma
Debenhams Beauty Club - Case Study
Summary - Debenhams
Created by Wearisma
Highlight the key benefits of the Debenhams Beauty Club such as free gifts, discounts, event invites and many more in order to raise awareness and drive ins-store visits to sign up.
4 influencers
Posting about Debenhams Beauty Club / 2 bursts
NAME IMPRESSIONS ENGAGEMENT
Nada 800k+ 5%
Erica 600k+ 18%
Lydia 800k+ 3%
Hayleigh 300k+ 6%
Total influencer reach
520k
Total impressions of posts about Debenhams Beauty Club
2.5m+
Impressions
Number of posts about Debenhams Beauty Club
64 Blog posts, tweets and Instagram
Total engagement for posts
7.18% Likes, clicks, retweets, favourites and comments across all social platforms
Campaign dates
April - May
Breakdown of number of posts by platform
TWITTER 40
INSTAGRAM 16
BLOGPOST 8
Resulting Content - Debenhams
Created by Wearisma
Nada - Reach 170k
Erika - Reach 130k
Lydia - Reach 160k
Hayleigh - Reach 60k
Results - Debenhams
Created by Wearisma
We deliver results…
Using our proprietary technology and algorithms, we initially identified the right influencer fit for the Debenhams Beauty Club campaign.
We executed a successful campaign and whilst providing real-time analytics throughout, including likes, comments, clicks and sales.
2.5 million Impressions
7.18% Total Engagements
6X Media Value*
15X More Engagement than brand’s own content
Contact
[email protected] [email protected] Business Development [email protected] - Head of Acquisition
How to run a successful campaign
Experience tells us that identifying the right influencer for your campaign, impacts it dramatically.
1. Work backwards and firstly identify the core audience you want to tap in to.
2. Brand fit is a greater indicator of success than follower size.
3. Remember that an Influencer’s main asset is trust, so authenticity is key.
* Media value calculated based on equivalent CPM, CPE and CPC measures specific to the industry, products and services.