THE HUMAN BEHIND DATA …

DBM’S BELIEF …

WE HARNESS THE POWER OF DATA TO CREATE STRONGER RELATIONS

BETWEEN BRANDS AND CUSTOMERS.BY PUTTING THE HUMAN FIRST IN A DATA DRIVEN ECONOMY. HUMAN DRIVEN MARKETING

WHEN DIGITAL BECOMES HUMAN…

CONSUMER WANTS TO BE CONNECTED, PERSONAL RELEVANCE & INSTANT SOLUTIONS

CONSUMER WANTS TO CONTROL, BE RESPECTED & PRIVACY

PHIGITAL STORE EXPERIENCE

CONSUMER IS DECISION

MAKER…PROVIDING DATA

DATA ARE EVERYWHERE

WE MAINLY CREATE DATA OURSELVES THROUGH THE INTERNET, ONLINE SHOPPING,…REVEALING INFORMATION ON NETWORKS, INTERESTS, HABITS, BEHAVIOR,…

RESPECT CONSUMER VALUES AND ETHICS

GENERAL DATA PROTECTION REGULATION 15.12.15

HUMAN DRIVEN MARKETING IS ABOUT

UNDERSTANDING YOUR CUSTOMER…

GET TO KNOW YOUR CUSTOMERS. LISTEN CAREFULLY TO THEM AND LEARN WHAT THEY NEED, WHAT THEY LOVE, AND WHAT MAKES THEM GET UP IN THE MORNING. FIND OUT ABOUT THE BEST WAYS TO REACH THEM.

TREAT YOUR CUSTOMERS AS AN INDIVIDUAL…

CREATE A UNIQUE PHIGITAL STORE EXPERIENCE

ORGANIZE CONSUMER DATA

DATA MANAGEMENT

CLEANING, LINKING, CONNECTING FROM DIFFERENT SOURCES,…ACCES TO 3RD PARTY DATA

TECHNOLOGY >< LEGISLATION

LINKING WEB BEHAVIORPURCHASE

BEHAVIORDATA QUALITY

PROFILE

SOCIO DEMOPROFILE LIFESTYLE

CUSTOMER DATA

RESPONSE

BEHAVIOR

PURCHASE

PREFERENCESPURCHASE POWER

FAMILY

COMPOSITIONADD METADATA

PLATFORM ZYX

ORGANIZE CONSUMER DATA

DBM EXPERTISE

PHIGITAL STORE

APPROACHACCESS TO DATADEFINE PERSONA

DESCRIBE

ANALYSESSOLUTIONSADVICE

USABLE SOLUTIONS

TREAT YOUR DATA PROPERLY

•DOB

•First Name

Source 4

•Last Name

•Phone

Source 3

•social

•Email

Source 2

•Email

•Last Name

Source 1

Individual

Date of birth

Social

EmailPhone

First Name

3

4

2

2

1

13

date

4

rules

use

Last Name

daterules

rules

date

DATA FOR BETTER MARKTING LOOP

ECOSYSTEM, GROWING TOGETHER

Service Design : understand & mapping of customer journey Purpose design : creation or refresh the brand/vision of the client Communication strategy Touchpoints mapping Campaign creation …

PRODUCTS/SERVICES

BECOME MEANINGFUL

ADAPT YOUR MESSAGE IFO YOUR AUDIENCE

ADAPT MESSAGE IFO

BEHAVIOR /CONTEXT

HUMANISING DATA