Presented by: Ghatim Kabbara, CEO of Curacao Tourist Board

Curaçao Tourism: A Sector on the Path to Sustainable Development

2013 Energy Seminar: Energy Retrofitting of Existing Buildings

Come gather 'round peopleWherever you roam

And admit that the watersAround you have grownAnd accept it that soon

You'll be drenched to the boneIf your time to you

Is worth savin'Then you better start swimmin'

Or you'll sink like a stoneFor the times they are a-changin'.

~ Bob Dylan

20th Century consumption and unconstrained growth is no longer

realistic in the 21st Century

The amount of bio-productive land needed to produce what is consumed (food, clothing & shelter) by….

An average American citizen every year is about 10 hectares;

An average North European every year is about 6 hectares;

A sustainable lifestyle is where the rate of consumption can be sustained by 2 hectares of bio-productive land!

We are currently using resources at a rate 25% greater than the Earth’s

ability to renew them.

The Business Challenge

How can my business maintain growth and profitability while minimizing the negative impact

on the global/local environment, community, society, or economy?

Business and Sustainability are not incompatible…

…Both share the common goal to increase efficiencies in the way we produce and

consume resources...

The Difference: A Paradigm Change

Developing sustainable business practices can improve your business; And the world in which your business

operates.

¿What is the Path to Sustainability?

“Around here, however, we don’t look backwards for very long. We keep moving

forward, opening up new doors and doing new things, because we are curious… And curiosity

keeps leading us down new paths.”

~ Walt Disney

In the 21st century, to be successful in any business – including tourism and experience – companies need a business model, with an innovation strategy that focuses on sustainability.

Source: Nordic Innovation Publication 2012:08Authors: Petra Nilsson-Andersen & Jørn B. Andersen

Source: Research Report Winter 2012. Sustainability Nears a Tipping Point by Boston Consulting Group (BCG) and MIT Sloan Management Review. Survey conducted of 4,700 global CEOs in the Fall of 2011.

Source: Research Report Winter 2012. Sustainability Nears a Tipping Point by Boston Consulting Group (BCG) and MIT Sloan Management Review. Survey conducted of 4,700 global CEOs in the Fall of 2011.

Source: Research Report Winter 2012. Sustainability Nears a Tipping Point by Boston Consulting Group (BCG) and MIT Sloan Management Review. Survey conducted of 4,700 global CEOs in the Fall of 2011.

Be Curious about Barcelona

POLICY FOR RESPONSIBLE TOURISM:Aware of the importance of maintaining a responsible tourist development in economic, social, environmental and cultural terms, and assuming the principle of the World Charter of Sustainable Tourism, the city of Barcelona is committed to promoting a touristic model based on respect, and the preservation and appreciation of the resources that make up our city.

Our aim is therefore to establish a commitment with the citizens, contributing in this way to the projection and consolidation of Barcelona as an innovative tourist destination, and one that is leader, sustainable, differentiated, and of quality.

Stimulo's Sprightly Ah-Bre LED Lamp is Made from 50% Recycled Materials

Created by Barcelona-based Stimulo, Ah-Bre is a svelte, plant-like LED table lamp that is made from 50% recycled materials.

Barcelona-based CFS Arquitectes renovate a 1918 home into a modern dwelling that maximizes comfort and energy-efficiency. This renovation, which only took 4 months, not only has created a home with excellent energy performance, but it even used bio-construction materials to reduce its environmental impact!

The world’s first fully integrated wind-powered EV charging station has been installed in Barcelona, Spain. The charging station, known as the Sanya Skypump, was unveiled by Urban Green Energy and GE, and it combines UGE’s cutting-edge vertical wind turbines with GE’s electric vehicle (EV) charging technology.

Capella Garcia Arquitectura has designed this groundbreaking green side-wall, which brings a new form of "Vegitecture" to Barcelona.

When an adjacent building was demolished, a stark blank wall was left behind - so the designers completely transformed this eyesore with a freestanding 21-meter-tall galvanized steel structure adorned with lush green plants.

Not only does this new type of vertical garden improve the neighborhood's aesthetics, but it has all kinds of environmental benefits as well.

Architect Pedro Scattarella has transformed everyday materials used in shipping and packaging into a rustic and inventive interior for a pizzeria in Barcelona.

Los Sopranos restaurant is made up of shipping containers, reconstructed freight boxes and packing crates. The subtle hues of the shipping materials are offset with brightly colored chairs, and bold red tiling leading to the restaurant’s brick oven.

With a sophisticated passive solar design and an eye-catching facade, the Radio Nacional de España headquarters by architects Ravetllat-Ribas brings sustainable building to the bustling city of Barcelona. The building's complex and rigorous façade is able to screen the sun on bright and hot days, but still allow for daylight to permeate through every room.

The footbridge also serves as a horizontal bris-soleil to shade the building on the south side. And thus this smart combination of horizontal and vertical shading protects the building from solar thermal heat gain, thereby reducing its need for air-conditioning.

While technology may be a big part of the Radio Nacional Headquarters, it’s the architect’s sensibility towards sustainable strategies that achieve much of the energy savings in the building, including a reduction of 50% in overall carbon emissions!

One more thing…

Curaçao is an island on the move. It understands that complacency doesn’t move people forward – curiosity does. It’s the pathway to creativity and innovation; the same path walked by the leaders, artists, entrepreneurs and futurists whose contributions and larger-than-life personalities have shaped – and continue to shape – this tiny Caribbean nation.

Everyone in this room belongs to the next generation of dreamers and doers that will shape the future of Curaçao – We want to welcome your big ideas, your imagination, your creativity and your courage.

Masha Danki!