From the Dean Desk Dear Reader,

Tell me and I may forget. Show me and I may remember, Involve me and I may

understand said Confucius ages ago. Students of Spring Summer Batch were taken on

a one day outbound in the month of March. Experiential learning in an outbound is

considered an effective form of learning. It heightens concepts and precepts of inter-

personal communication, team work and leadership through arduous exercises. We

hoped that the lessons learnt were deeply embedded and form the spring board for

enhanced learning.

An electrifying atmosphere was created with the 4P’s quizzing contest. Prof Ram was

the quiz master and he had an electrifying presence amongst students. The idea is to

propel students to participate in cerebral contests held outside campus. This will

increase their IQ, confidence and in turn build the Institute reputation.

Happy Reading!

Prof. Shirani Nayar Dean Academics IIPM- Hyderabad Shirani.nayar@iipm.edu

Dear Reader,

It is rightly said, success is a journey and not a destination. Crucibles has successfully

completed more than one year of its existence and enhancement at IIPM-Hyderabad.

Starting from a two member group and bringing it out to a larger audience. It is not what

we have achieved but how we have achieved, in this process of progress we would like to

mention a few names whose work is now counted in the history or IIPM Crucibles. Aiswarya

Tatapudi, the first editor of E-Zine raising the standers if E-Zine and her own self. A. Nita the

first lady to lead Crucibles as a team and shape our team structure. Khadija Ansar for all the

publicity she had done for Crucibles and coming out with good new strategies on how to

increase our number of readers. Taranpreet Singh for all the hard work and work filled with

innovation in every inch.

Leadership is what it takes for a man to grow and develop people around him. We salute all

leaders congratulating them on their work and for all their future en devours.

For all our readers stay tuned and keep reading to know more on whats goanna happen on

June 10th.

Its a pleasure writing on behalf of my team.

Thank you!!!

G P Manisha Head –Editorial

IIPM Crucibles

Team E-Zine: Praveen Paul Vamsi Tarun N Susmitha

Dev Prakash Varun S. Aijaz uddin Ahmed

From the Editorial Desk

Content

UNION BUDGET 2012-2013

3 Budgetary Allocation to NSDC: A welcome news

7 AKILESH YADAV- the right C.M for Uttar Pradesh??

9 IRANIAN NUKE-OIL

11 COTTON IN INDIA

13 In India - The Customer is a Queen......

15 LIVING LEGEND : LORD SWARAJ PAUL

16

It has made all the right noises about the need to reform and prune subsidies, and even extends

incentives to tax payers. It aims at faster, sustainable and more inclusive growth. But without targets,

Finance Minister Pranab Mukherjee‟s 7th union budget remains a manuscript of good intentions for

the Indian economy.

This is my small analysis of Union Budget 2012-13 from my understandings.

EXPECTATIONS: GDP growth estimated at 6.9 per cent in real terms in 2011-12.

Service tax to generate additional revenue of Rs 18,650 Crore in the budget year 2012-13.

Challenge for this budget year 2012-13 is to get 8% growth rate.

GST expected to be operational by August 2012.

30,000 Crore de-investment target for next year.

This year budget may see FDI in aviation and retail.

HIGHLIGHTS: Fiscal deficit targeted at 5.1 per cent of GDP in 2012-13

Total expenditure = Rs. 14,90,925 crore

Plan expenditure = Rs. 5,21,025 crore (18 per cent higher than 2011-12 budget)

Non-plan expenditure = Rs. 9,69,900 crore.

Gross Tax Receipts estimated at Rs. 10,77,612 crore

Defense services get Rs. 1,93,407 crore

Central government debt will be 45.5% of GDP in Fiscal Year 13.

Widow and disability pension rose from Rs 200 to Rs 300.

Target for Agri Credit increased to Rs. 5,75,000 crore.

Propose to provide Rs 15,888 crore for capitalization of Public Sector Banks.

Customs duty on gold, platinum doubled to 4%; for jewellery doubled to 10%

-3-

PRICES:

S.no INCREASE DECREASE

1 Phone bills, all Automobiles Mobile Spare parts

2 Soaps, Cosmetics and Branded Clothes. Imported LCD,LED TVs, LED and

Solar Bulbs

3 Cigarettes, pan masala and tobacco

products

Movies, Match Boxes, Diapers

4 Refrigerators, ACs and Watches Soya Products, Iodine Salt,

5 Packed, Restaurant Food an air travel. Medical Equipments and Emergency

Medicines

6 Imported Cycles, Spare Parts and

Imported Digital Cameras

Natural Gas, Uranium

7 Gold, Diamond and platinum Silver

TAXES:

Proposes to raise service tax rate to 12 percent from 10 percent on all services except 17

items in the negative list from 2012/13

No change in corporate tax rates

Proposes to provide full exemption on import duty of thermal coal for power plants

Turnover limit for compulsory tax audit for SMEs rose from Rs 60 lakh to Rs 1 crore.

Income tax exemption limit:

S.no Interest Rate Present Proposed Advantage(Rs)

1 Basic Limit (0%) 1.8 lakhs 2 lakhs 1,030 – 2,060

2 10% 1.8-5 L 2-5 L 2,060

3 20% 5-8 L 5-10 L 2,060-22,660

4 30% Above 8 L Above 10L 22,660

EXEMPTIONS IN DIRECT TAXES:

It is not required to file income tax returns for rupees up to 10,000 for interest from

savings bank accounts

Deduction of up to Rs 5,000 for preventive health check‐up

Rajiv Gandhi Equity Savings Scheme: New investors will be allowed deduction from

taxable income of 50% on investment of up to Rs 50,000 directly in shares, provided that

their annual income is below 10lakhs.

-4-

SUBSIDIES:

To keep 2012/13 subsidies under 2 percent of GDP, under 1.7 percent of GDP in the next 3 years

The largest expenditure in fuel and fertilizer subsidies

Major subsidies bill estimated at 1.8 trillion rupees in 2012-13

Food subsidy bill in 2012-13 seen at 750 billion rupees

Fertilizer subsidy bill in 2012-13 seen at 609.7 billion rupees

Petroleum subsidy bill in 2012-13 seen at 435.8 billion rupees

Revised petroleum subsidy bill for 2011-12 at 684.8 billion rupees

To inject 159 billion rupees to capitalize state-run banks in 2012/13

WELFARE SCHEMES:

S.no Scheme Name 2011-

12(cr)

2012-

13(cr)

Assignment

1 Indira Awas

Yojana(IAY)

10,000 11,075 Constructing houses to BPL

people

2 Pradhan Mantri Grameen

Sadak(PMGSY)

18,217 24,000 Constructing roads to Villages

3 Rajiv Gandhi Grameen

Vidyutikaran Yojan

6,000 4,900 Providing electricity to the rural

India

4 Rajiv Gandhi Drinking

Water Scheme

9,350 10,500 Providing Drinking Water

Facility to the uncovered villages

5 Grameen Telephony 2,100 3,000 Developing Broadband services

to 2.5 lac Village Panchayats

6 Rural Sanitation

Programme

1,500 3,500 Providing sanitation in rural areas

7 National Rural Health

Mission

18,115 20,822 Providing proper health facilities

in villages

8 National Rural

Livelihood Mission

(NRLM)

2,914 3,915 To provide self‐employment

opportunities

9 Agriculture 17,123 20,208 Allotted to encourage agriculture

AADHAR:

The prestigious project of India is allotted with 14,213 cr in the new budget.

-5-

BLACK MONEY:

A series of measures have been proposed by the Finance Minister to control the flow of black

money.

Introduction of compulsory reporting requirement in case of assets held abroad.

Allowing for reopening of assessment up to 16 years in relation to assets held abroad.

Tax collection at source on purchase, in cash, of bullion or jewellery in excess of Rs 2

lakh.

Taxation of unexplained money, credits, investments, expenditures etc., at the highest

rate of 30 per cent irrespective of the slab of income.

POLICY REFORMS:

Allow external commercial borrowing of up to $1 bln to raise working capital for

airlines industry for 1 year

To allow qualified foreign investors(QFI) in Indian corporate debt markets

To allow external commercial borrowing to part finance rupee debt in power projects

Proposes to remove sector-specific restriction on venture capital fund investments

LIKES:

More concentration to extend the financial services in the country through Swabhimaan

Campaign, BCs and Rural Banking.

Creating an atmosphere to increase the investments in equities. It helps in reducing the

fluctuations of Share Markets.

DISLIKES:

No provisions were made to encourage R&D activities in India.

No steps are taken to improve the judiciary system of the country.

I think it is not a wise idea to cut down subsidies amount without developing an

effective channel for implementation of welfare schemes.

“Whether or not today’s announcements make tomorrow morning’s headlines

matters little, as long as they help in shaping the headlines that describe India a

decade from now,”

the finance minister said in conclusion of his 110-minute speech. Perhaps, as a veteran of seven

budgets, Pranabda knew how the news will be played out. On that count, Railway Minister

Dinesh Trivedi was better off. With a fare hike, he did what others did not dare for past 10

years- knowing well he was going to lose his job.

Sujeevan Mathew

IIPM/SS/11-13/

-6-

However, this is what I believe: India is

enjoying the benefits of “demographic

dividend” due to fall in birth rates and

improvement in life expectancy; hence, the

availability of employable youths in the

country has increased manifold in the last

two decades. Thus a lot of jobs were created

with outsourcing becoming the buzz word.

Let‟s face it most of the jobs being created

were those which required minimum skill

set.

In a country like India where there is an

emphasis on exams rather than skills at any

level of formal education it is important for

the government to take steps to promote

organizations which aim to enhance skills of

individuals going forward so that the work is

being outsourced is higher on the value

chain. These organizations could very well

run for profit and contribute in the same way

in which NIIT Ltd. has contributed to

overall education. They not only help an

individual to increase his overall

employability but also help improve an

organization‟s competitiveness in the long

run. This pushes the production possibility

frontier outward and takes growth rate of the

country to the next level. Skill building

could also be seen as an instrument to

empower the individual and improve his/her

social position. In today‟s competitive

environment where your competitors can be

from any part of the globe quality of the

product and services seems to be an

important differentiator. The quality to a

great extent depends on the ability of the

work force which in turn depends on the

skill set that the employees possess. Hence,

skill building is often seen as a vehicle to

improve the effectiveness and contribution

of labor to the satisfaction of customers.

National Skill Development Corporation

(NSDC) was created in early 2008 with the

same objectives in mind. It has Union

finance ministry as one of its founders and

aims at training 500 million people by 2022,

and has identified 21 sectors for which 150

million people will be trained by 2022. This

comes as a welcome relief for everyone in

the education sector who believes that

education is all about getting the students

prepared for bigger battles in life and not

about creating walking encyclopedias who

cannot even provide four square meal for his

family. In 2011-12, the National Skill

Development Corporation (NSDC) approved

26 new projects, doubling the projects

sanctioned since 2009 to 52, with a total

-7-

'India has exam system, not education system'

C N R Rao, who heads the Scientific Advisory Council to the Prime Minister (SACPM), made

this statement in a letter to the Prime Minister in April 2011. This hurt the sentiments of lot of

educationists who believed that India was able to face competition from global forces effectively

on job front.

funding commitment of Rs 1,205 crore.

This is a welcome sign for future of skill

development industry in India. To add to

this Skill development received Rs. 1,000

crore as an allocation to the National Skill

Development Fund for 2012-13.

I would like to conclude by saying that it

might be small news compared to the ones

that hogged the limelight with respect to

budget but a giant step in the process of

helping Indian industries move up the value

chain.

Regards

Mr.Abhishek Sinha

Mr.Abhishek Sinha is a visiting

faculty @ IIPM , Hyderabad

-8-

Now the question I have for you all is „did the

U.P janta choose the right C.M or did they

make a mistake? Does he actually deserve to

be in that position? Okay, let‟s have a small

discussion about it.

Here‟s a quick walk-through of his political

career.

He had started his career in 2000 and today in

2012 he has been elected as the C.M of U.P.

Do u think that it‟s his 12 years standing in

politics helped him to be elected as the C.M?

Well, I would say No. or would you say his

father Mulayam Singh Yadav is the hand

behind his winning.

No, maybe not. Akilesh Yadav saw that the

previous Government emphasis in adding

votes to their elections. The concentration

there was on winning the elections by showing

“sweets” to the public rather than actually

finding out what is required for the public and

how can they improve the state.

Akilesh Yadav also tried showing sweets to

public, well its politics; to get public‟s

attention we have to promise them to give

them sweets. But Akilesh promised to give

things that are actually necessary for the state‟s

growth-“EDUCATION”. Akilesh concentrated

on the youth. He had promised to deliver free

laptops to intermediate pass students, but he

was also eyeing on the promises made for

facilitating higher education and ensuring its

accessibility in deprived and poor sections of

the society.

That morning, I switched on a news channel and what I saw was, flashing news, AKILESH

YADAV got elected as the 33rd

C.M of U.P. It was quite surprising for me to see such a young

person being elected. He‟s just 38 and is credited with steering the party to a thumping victory with

224 seats in the 403-member assembly. That‟s like “VOW”! , unlike, Rahul Gandhi who has scored

just it in his 40‟s.

Besides promises of free laptops to high

school graduates and free tablets to everyone

who studies up to the 10th

grade in the state,

the election manifesto of the Samajwadi Party

has also promised free higher education in

private institutions for children from families

that earn less than Rs.500,000 a year. In

addition, to get the youth‟s attention, promise

of unemployment allowance of Rs.1,000 per

month has also been made under the

manifesto.

Now that‟s something I would term as

“SMART”. Because, the U.P Government

really need to show its attention on the youth,

the future of U.P. The youth‟s in the state

require higher education more than

unemployment allowance and it is the

exposure to higher education that could pave

the way for employment. I mean, if there‟s no

proper education, farmer‟s sons will remain

farmers and poor will remain poor. The idea of

improving the education

-9-

and the facilities for education has grabbed

all the attention of the youth, who dream to

study well, with good facilities in a good

college and henceforth be in a good

respectable position. If there are no

education facilities how will the state

grow? Being a young leader, he definitely

understood the need of good education in

today‟s world.

The Government also promised on

improving the public and private sector

electricity production as a priority, and that

within two years electricity will be

available, 20 hours a day in rural areas, and

22 hours a day in urban areas. It would be

interesting to see that happening in the

state. However, if it is achieved, the wheels

of development would move faster and the

state will come out of the BIMARU states

of the country.

The growth of education in the youth, will

automatically lead to the growth of state.

But again I would like to add by saying

that concentrating only on the youth is not

enough. He should be able to concentrate

on every issue of the state that is leading to

the downfall of U.P. I don‟t know how far

students would need tablets in 10th

class,

but instead he can also try building new

educational institutions within the state

with better faculty and facilities, where

students would prefer studying in U.P and

students from abroad also would come and

study here, thereby improving the

standard‟s of education in U.P which will

lead the growth of the state. What the

public would want is a ruler, ruling it the

right way, where-in they would be able to

see the growth of the state and good

public-government relations.

Well, the question whether the U.P jantha

has elected the right C.M or not is left in

the hands of Akilesh to prove. Let‟s wait

and see how he keeps his promises and

how he helps in the growth of the state.

REFERNCES:

http://www.firstpost.com

http://en.wikipedia.org/wiki/Akhilesh_Yadav

Babita 12-14/WIN-3/IIPM-C

2000 Elected to 13th Lok Sabha (elected in bye-election)

Member, Committee on Food, Civil Supplies and Public Distribution

2000-2001 Member, Committee on Ethics

2002-2004 Member, Committee on Science & Technology, Environment & Forests

2004 Re-elected to 14th Lok Sabha( 2nd term)

Member, Committee on Estimates

Member, Committee on Urban Development

Member, Committee on Provision of Computers for MPs, Offices of Parties, Officers of

Lok Sabha Secretariat

5 Aug 2007 Member, Committee on Science & Technology, Environment & Forests

2009 Re-elected to 15th Lok Sabha (3rd term)

31 Aug.

2009

Member, Science & Technology, Environment & Forests

-10-

Iran‟s nuclear program is one of the most polarizing issues in one of the world‟s most volatile

regions. While American and European officials believe Tehran is planning to build nuclear

weapons, Iran‟s leadership says that its goal in developing a nuclear program is to generate electricity

without dipping into the oil supply it prefers to sell abroad, and to provide fuel for medical reactors.

However, on Nov 2011, the IAEA (International Atomic Energy Agency) Board of Governors

rebuked Iran following an IAEA report Iran had undertaken research and experiments geared to

developing a nuclear weapons capability.

Over the years the U.N has imposed four sets

of sanctions that make it more difficult for Iran

to acquire equipment, technology and finance

to support its nuclear activities. The United

States named Iran as an area of primary money

laundering concern and also signed into law

significantly harsher sanctions that target the

Central Bank of Iran. Britain has banned

dealings with Iranian banks including the

central bank and France called for measures on

an "unprecedented scale" over Tehran's

nuclear program. Canada banned the export of

all goods used in Iran's petrochemical, oil and

gas industry and blocked virtually all

transactions with Iran, including with its

central bank. Sanctions preventing purchases

of Crude Oil or Natural gas are also looked

into as a means of pressuring Iran taking into

consideration Oil shocks are not created.

Impacts of these proceedings:

Politically, Iran‟s Islamist dictatorship is under

growing pressure at home and abroad as a

result of its harsh repression, human rights

abuses, support for terrorism, and violations of

its nuclear nonproliferation obligations.

Domestic political opposition continues to

bubble up, threatening the regime‟s long-term

survival. However, Iran‟s nuclear

independence is a popular domestic position

that cuts across political lines.

It is argued that the difficult economic

conditions are contributing to the political

quiescence of Iranian labor because the

working class fears the loss of pay from

participation in demonstrations or regime

retaliation. However, there have been reports

of unrest which include strikes by laborers

due to overdue pay and shutting of stores by

merchants who are having trouble obtaining

trade financing, insurance and shipping

availability.

In the U.S, with the elections underway, the

Republicans criticized the Congress

administration‟s stance as too conciliatory

-11-

and rose the slogan „If we re-elect Barack

Obama, Iran will have a nuclear weapon.

And if we elect Mitt Romney, Iran will not

have a nuclear weapon‟ Iranian economy

depends on Export-Import activity, so the

damage to the merchant community from

International sanctions has been considerable

according to a study by IMF (International

Monetary Fund). The painful economic

results of Western sanctions are hurting

Iranians by causing increased shortages,

unemployment and inflation. The shut out of

the Iranian central bank form the global

financial system, raises the cost incurred by

Iran for financing its transactions which

caused major international firms to exit Iran.

Iran‟s currency, the rial, has plunged in value

against the dollar to an all-time low. Study

has, however, also indicated that Iran‟s GDP

rate currently at 3.5% was growing at a

steady rate with positive credits to the

government‟s privatization program. The

International sanctions in turn, have also

helped the Iranian government to phase-out

subsidies on staple goods such as gasoline

and some foods over a long term period.

Iran‟s energy sector is considered the engine

of its economy with it sourcing nearly 70%

of the government revenue. Sanctions have

also hurt Iran‟s economy as a whole by

diminishing oil export payments.

However, there seems to be a two sided

effects on Sanctions against purchasing oil

from Iran – Some of the European nations

have already paid for the Iranian oil in

advance (Italy) and Iran also serves as a

few nations that can supply oil to debt

ridden European nations (Greece) on credit.

It would take several months for the

European Union embargo on Iranian crude

oil to take place. With trade agreements and

no barriers from the Chinese and the Indian

Governments (two largest importers of

Iranian oil), Iran will need to cover for its

loss in revenue by supplying its crude and

lower or discounted rates to new prospects

or existing customers in order to retain

them.

There probably won‟t be any immediate

military impact on Iran (which could prove

to be fatal for the already weakened world

economies and falling growth rates of the

developing economies). However, Iran

makes it clear it would stand tall against

any external violence.

C.V.N.Abhishek

FW/PGP/10-12

-12-

Cotton is something that has been with us

from ages. It is the principle crop of India.

Now what amused me is that why did the

government want to ban export of cotton?

What about the employment of farmers and

workers in the industry? Where would they

go if they stop the export of cotton? Let us go

to the history of cotton.

Cotton is one of the principal crops of India

and is the major raw material for domestic

textile industry. The Indian Cotton Industry

provides employment to millions of farmers

and also the workers involved right from

processing to trading of cotton. Cotton has

more demand in the Indian textile industry as

compared to other fabrics.

The first cotton mill was established by James

Landon in 1854 in Bombay. India is the

second largest exporter of cotton. According

to Foreign Agricultural Service(FAS),India‟s

export for last 3 yrs was 1 million 480

pounds bales of cotton. India imports more

than 1 billion bales of cotton each year. The

production has increased from 13.5 million

bales to 19.5 bales in 2012.

The profit increased from 8-9 million to 12.2

million in 2011/12.Production has doubled

from 11-12 million bales annually to 27

million bales in 2011/12.Now my question

here is there a growth in the profit? Why

would the government want to cut down on

the profit? What was the logic behind this

proposal?

This is a little more about cotton. It

contributes about 14% to the industrial

production, 4% to the GDP and 14.42% to the

country's export earnings. India is the only

country which grows all four species of

cultivated cotton starting from

Gossypiumarboreum and herbaceum (Asian

cotton), G.barbadense (Egyptian cotton) and

G.hirsutum (American Upland cotton).

Gossypiumhirsutum represents 90% of the

hybrid Indian cotton production and all the

current BT cotton hybrids are G.hirsutuim.

India produces large number of cotton

varieties and hybrids. Though the number of

varieties in cultivation exceeds 75, 98% of the

production is contributed by about 25 varieties

only.

Here comes the role of government!

The government imposed a ban on export on

cotton as cotton shipped, exceeded its target

for the current fiscal yr of 84 lakh bales. After

the export ban order was partially roll backed,

the government says exports would be

allowed under open general licence but no

new registration certificates (RCs) are to be

issued for now. Besides, RCs issued earlier

would now have to be revalidated before any

export can be done. . India cannot limit

exports without having serious market

impacts. India‟s credibility and reliability is at

stake and the policies of the government will

further have an adverse/negative effect on the

export of cotton.

-13-

Cotton prices have already crashed to Rs.3400

a quintal, Because of the partial rollback by

the government. State run Cotton Corporation

of India (CCI) is keeping a watch on prices

due to partial roll back. The CCI will

intervene and start procurement when price

reach the minimum support price level of

Rs.3300,a quintal as done In Andhra Pradesh.

The International Cotton Association has

urged the ministry of commerce and industry

to make a revamp. The ICA has warned that

there will be serious consequences which may

harm the world cotton trade. The damage

could be more to the Indian exporters because

of contracts with open letters of credit &

prepayments,& cotton is in the process of

being shipped. Customers will suffer a huge

loss because they are depending on the cotton

imported from India.

The ban on cotton exports, which has since

been partially revoked. The commerce

minister said that they had to do it due to the

High cotton prices overseas. They have

encouraged farmers to export cotton. Because

of this, the domestic industries had to suffer.

But the traders in India do not agree,

according to them there is enough surplus for

exporting purpose

Anand Sharma has said that the export of

cotton is possible only if there is a surplus.

Commerce and Textiles Minister, Anand

Sharma has written a letter to Agriculture

Minister Sharad Pawar seeking a hike in the

minimum support price of cotton.

At present, the minimum support price

(MSP) of cotton is between Rs 2800-3,300

per quintal depending on staple length for

the current season (October-September)."

On March 12, a delegation of MPs from

cotton producing states like Maharashtra

and Gujarat had met Sharma demanding a

hike in the MSP. The CACP (Commission

for Agricultural Costs & Prices) is a

statutory body and advises the government

on the pricing policy for major farm

produces. The country's cotton production

is expected to be a record 34 million bales

(of 170 kg each) in the 2011-12 crop year

(July-June).

This whole article would have explained

you about the importance of cotton in India

which most of us had no idea about. The

second thing is “what‟s wrong with the

government?” why did it first ban the

export of cotton when there where good

profits, and since then there had been

downfall in the profit‟s, and after the

downfall it again took back its initial

decision. Why did the commerce minister

not consult anybody before the ban and

after removing the ban impose restrictions,

which will affect the credibility of India as

an exporter. Should the government try to

improve its country‟s profit or reduce it?

What are they trying to do. Something

which all of should think about.

DEEPTI GUPTA WIN-3/12-14/ISBE-E

-14-

In India - The Customer is a Queen...... Ever since I heard the term Marketing, I have

been said that in any business "Customer

is a King"

But I feel, in developing countries and under-

developed countries it would be more

appropriate if we use the concept in a little

different way stating that "Customer is not

a King, but Customer is a QUEEN"

That is what I am going to talk throughout

this as to why I think the customer is Queen

irrespective of customers being both male and

female.

I request you to kindly note that I am writing

this with respect to the developing and under-

developed Nations.

Let us consider a country like India; if we

carefully observe here most of the buying

activities are done by the feminine gender

majority of whom being house wives or who

are learning home science. There may be

majority of you who would not agree to this

fact on the basis that if we consider the hard

or capital goods, the purchasing is done by

the male gender or the man of the family, but

there is a little addition to it.

Yes, the purchase in terms of capital and

expensive goods is done by the man of the

house but in developing countries this

decision is made by the women sitting at

home, the man just executes the process of

buying.

I still remember when my grandparents used

to buy gold, vehicles or houses they used to

consult their wife, mother and sisters about

which brand to buy and all. Till date many of

my home decisions on buying is taken by my

mother and that's the same case with majority

of friends.

Just go around and see how women buy at a

vegetable market or a garment shop in your

city or locality and you will find that it is

really a tiresome task to influence women to

buy. They want to have even the minute

bargain possible, which if not provided at

their comfort will result in product switching.

Therefore it becomes really tough for the

marketers to design and execute strategies in

such kind of environment.

Let me quote something really funny and

important for all of you who might be

thinking that lets us now develop strategies to

influence women to buy:

The quote goes like this :

"God Created Earth and slept well, then

God created Man and slept well, finally God

created Women, there after neither he slept

well nor the man"

Therefore see the market from the point of

view of "Customer is Queen", I have started

seeing, I hope you too do.

Regards, Rohit Tiwari

Mr. Rohit is a guest writer from Aurora College

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There are the large number of Indian-born people who have made it big in the countries of

their adopted nationalities in various fields of human endeavour. Among them, Lord Swaraj

Paul, presently a British citizen, holds a prominent place. He is the 88th

richest person in

Britain today. According to the Sunday Times rich list.

Mr. Paul was born in a small business family

in Jalandhar, Punjab in 1931. At the time of

his birth, his father ran a small foundry

which made steel buckets and farming

equipment‟s. Mr. Paul got his early

education in Punjab University. Later on, he

joined Massachusetts Institute of

Technology, USA. He obtained an M. Tech.

degree from there in Mechanical

Engineering.

Mr. Paul returned to India and joined

Apeejay Group, which his father had

founded. As the group‟s business expanded,

he took the reins of Apeejay Overseas and

relocated permanently to London in 1966.

After the Apeejay partition, he rechristened

the company as Caparo. He started with the

acquisition of only one steel unit and later

on, went on to acquire several units and gave

the conglomerate a new name, the Caparo

Group in 1968. His group developed in to

one of the leading producers of welded steel

tube and spiral welded pipe in the United

Kingdom. He ran the group‟s business

successfully for 28 years and finally stepped

down from the management of the group in

1996. Subsequently his three sons took over

from him.

Mr. Paul had been the pro-Chancellor of

Thomas Valley University (1998) and it‟s

Governor (1992-1997). He has also been the

Chancellor of University of Wolverhampton

and the University of Westminster as well.

His family trust has donated £ 300,000 to

the latter. Besides, he was a member of the

Foreign Policy Centre Advisory Council,

and Massachusetts Institute of Technology

(MIT‟s) Mechanical Visiting Committee.

He was the chairmen, Olympic Delivery

Committee, too. He has been assigned the

responsibility of initiating measures to

acquire land and provide infrastructure for

the London Olympics 2012.

Mr. Paul was the first person of Indian

origin to hold the post of Deputy Speaker of

the House of Lords. He was conferred

Knighthood by the British Queen in the year

1978 and has been called Lord Paul of

Marylebone thereafter. He was honored

with the Asian Woman Magazine Lifetime

Achievement Award in 2008. He is also an

honorary patron of the Zoological Society

of London and has funded major projects at

the Regent‟s park site.

Mr. Paul has received various awards and

honours in India also. The third most

prestigious civilian award, Padma Bhushan

was conferred on him in 1983 and the

Indian Merchant‟s Chamber has also

presented him “Bharat Gaurav”.

Throughtout his life, Mr. Paul has made

headlines from time to time the world over.

Recently, on December 13, 2011, Lord Paul

was conferred the lifetime Achievement

Award by an Indian company

„Powerbrands‟, for his outstanding

contributions in various field.

VAMSITARUN

PGP/SS/11-13/IIPM-A

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I Love Crucibles ………..

Crucibles is a not only an academic club for me but the place where, I grew and

got to know my capabilities and potential. It has given me my name and

existence in IIPM. I feel proud to be called as Crucible member and most of

my juniors recognize as a crucible member only. It gave me a chance to meet new

people and become friends with different kind of people.

We have nurtured crucible as our baby. I still remember the first event we did

independently. We all where the group of people with loads and loads of

enthusiasm and dreams to make Crucibles big. That was the time we arrived and

from there it started 5th June 2011 the day will be one of day which I will

cherish for my lifetime

To my co-members I just want to say thanks all for your support and sharing

a very healthy relation with me.

Wish Crucibles all the success ahead and may it fulfill all its dreams which we

have carved for it.

Crucibles will be one of the things which I will remember for my lifetime and not

only cherish but also respect it.

Regards.....

Taranpreet Singh Muchal

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doing the right things.”

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