Dear Reader,

Currently in campus no two words evoke more dread and excitement than a business quiz that is

conducted every week. Despite what any might think, anyone can drastically improve their quizzing

abilities. Scientific evidence shows that taking a quiz or test enhances learning and slows the

forgetting curve. Researchers think they know one reason why; students who take quizzes seem to

think up better ways of remembering than students who simply study.

The abstract from Canadian Journal of Learning and Technology on Optional Online Quizzes:

College student use and Relationship to Achievement by Genevieve Marie Johnson states that

frequent in-class quizzes have been associated with positive learning outcomes including increased

student achievement, attendance, and confidence (Ruscio,2001; Wilder, Flood, & Stomsnes, 2001).

Frequent quizzing reportedly maintains student study effort and promotes course engagement

(Smith et al., 2000; Sporer, 2001). Practice tests help students evaluate their learning and focus study

effort accordingly (Maki, 1998).

As per John Kleeman,unfortunately the retrieval practice benefit of quizzes helps more in the long

term than the short term. So there is a paradox that if you take a quiz or test you might feel it’s not

helping when it is. This can be a challenge. Part of the answer is to make quizzes enjoyable and part

is to educate learners on the benefits of retrieval practice.

There are a few suggestions to become better at quizzing. Try and find out the rounds and

orientation of the quiz and the quizmaster before the quiz. In this manner one can narrow down the

area to be studied and the chances to crack the answers more. A quiz master usually chooses the

questions that can be worked out with little intelligent guessing with clues that are consciously

interwoven into the question.

Second, first instincts to answer a quiz question may not always be right. This means that if, it is

not a rapid fire round, and one should pause and think it over before answering. Third, constantly

be on the watch out to absorb facts and figures. Learning has to be a constant. Memorization

techniques such as mnemonic devices are a technique often used by students to aid in recall. A

mnemonic is simply a way to remember information. For example, you might associate a term you

need to remember with a common item that you are very familiar with. The best mnemonics are

those that utilize positive imagery, humor or novelty. You might come up with a rhyme, song or joke

to help remember a specific segment of information. Teach new concepts to your friend, visualize

concepts to improve memory and recall, pay extra attention to difficult piece of information.

Practice the art of chunking, the art that breaks down huge pieces of information to small sized easy

to learn chunks. After all the camaraderie, bonhomie and learning that happen in a quiz

is its reward in itself.

Prof. Shirani Nayar

Associate Dean

IIPM Hyderabad

Dear Reader,

I am very happy to be an editor to our crucibles magazine. I would like to mention the

ladies behind crucibles who inspired me - Aiswarya, Nita, Kadija, Manisha. I promise

that I will give my best to our magazine by implementing new strategies and creativity.

Hope you all are taking precautions to escape from this summer temperature and don’t

miss out your holidays, because in our busy lives we get hardly 10 or 20 holidays in

summer. So, go and spend your valuable and beautiful time with your family and friends

and cherish the moments – time will never come again if we miss it.

We are happy to announce to all our readers that our next magazine is going to

release on June 5th – on behalf of our first annual celebrations.

THANK YOU

Susmitha

Head-Editorial

IIPM CRUCIBLES

TEAM E-ZINE :

G.P.MANISHA BENJAMIN TAYLOR DEEPTI GUPTA BABITA

I LOVE CRUCIBLES

"You never leave something behind; you take a part of it with you and leave a part of yourself

behind."

Being one of the initial members of Crucibles has made this group a very intimate one to me. It all

started as a brief idea which grew to become one big family. But this family was really different; it

welcomed all new members with glee. Together we have had ups and downs but the initial lively spirit

remained. I still remember times when there were lots of things undone but we left no stone unturned

and eventually succeeded in making Crucibles a club to stay in IIPM.

Further, being a part of Crucibles was a new learning experience in itself and I had a real close bond

with the seniors and juniors of the college. Well, I must not be using the term senior or junior because

in Crucibles there is no such thing like this which creates discrimination. We have always been

together and lifted each other when the situation demanded because we were raised in Crucibles in

such a way.

There goes a very famous saying that if you break a single stick, it easily breaks. On the other hand,

if you tie together a bunch of sticks and try breaking them, they won‟t break o easily. This example is

one of the many such characteristics of Crucibles, because as an individual we may be weak but once

we come together, we uplift each other in such a way that no one can break us.

Finally, being a part of Crucibles has taught me many things and I will surely remember these

wonderful memories in my future. I may be graduating from IIPM but would never be apart from this

group. There would be a part of Crucibles always with me and I am leaving a part of myself with

Crucibles too.

Khadija

UGP/SS/10-12/IIPM

CONTENT

Barketing Is Not Marketing

An Unbeknown Edge

Empowering The Mind For Effective Communication

The World Bank Election

WOMEN ENTERPREUNERS

5

6

7

10

12

Here am i once again with a typical title for my posted article – “barketing is not the right marketing”. What

do i mean by this and what is barketing? Further, how is this term related to marketing? These are many such

questions which will be answered through this post today.

Barketing according to me is: “ a relationship between a dog‟s barking and the subject of marketing.”

Today‟s marketing strategies have

become more inclined towards a

Barketing approach which are

annoying, irritating and the

message is one sided. We see that

the customers are being

bombarded with so many not so

interesting messages about the

product and the service of a brand

through advertisements (both

indoor and outdoor). Just like a

dog which goes on barking for

seeking the attention of its

prospects (its guardians), many

companies are following the same

process in which they are

continuously talking about the

features of their products and

services to the customers by

means of advertisements and

promotional activities. Take the

example of the recently launched

series of advertisements of

Vodafone where a dog is used to

portray non-stop connectivity. It is

sometimes perceived as lame and

not too interesting.

Even so, this advertisement is

being continuously BARKETED

to the customers. We can further

see that Vodafone is not the only

one; almost all of the other

companies/brands are continuously

advertising the same old stories.

People have got bored with

Cadbury‟s Kuch meetha hojaye,

because chocolates can never replace

sweets in the Indian Traditional

Cuisine (of course it did change the

type of gifts given on the festival of

Rakhi) but it still cannot be accepted

for festivals like Deepavali and Holi.

Therefore there has to be a proper

balance between the advertisements,

the culture and the frequency of such

advertisements. That‟s where I say,

“Barketing is not the right

Marketing”. Therefore as a marketer

should think – “Are we marketing

or we just barketing?”

If the competition is Barketing, you

should opt for a “Meow” approach.

When all the other dogs in the pack

are barking, trying to bark louder will

only get you noticed for the wrong

things. When everyone else is

barking you need to do something

other than bark. Perhaps you should

"meow".

Notice the differences between the

TV ads that you don't skip and the

ones that bore or annoy you. Make

note of those differences and apply

these techniques to your own

marketing research. Do the same

thing as you flip through a

magazine or peruse through your

mail. Remember that Marketing is

practical, it cannot be learnt from

books.

Mr.Rohit is a guest

writer from Aurora

College

g

5

Mr. Rohit is a guest writer

from Aurora College

They say “Expect the unexpected rather than the

other way around”. In case you‟re guessing as to

what I mean, let me brief you about the “Earn while

you learn” programme which I enrolled myself into

at Visakhapatnam. I worked in a Business Process

Outsourcing branch of the Hong Kong and Shanghai

Business Corporation‟s Global Resourcing Centre as

a Customer Service Executive(Trainee) besides

pursuing my Bachelor of Commerce in Andhra

University. I had to expect the unexpected because

my Dad told me of this opportunity. This happened

while I was looking out for a good graduation

course, especially after getting ranks in entrance

exams which one could equal to my landline

number. Well, rebels as we are, I was reluctant but

joined anyway.

It turned out to be a perfect blessing in disguise

because I slowly understood that this wasn‟t just

about the part of education that I was missing out

on(because it happened through correspondence) but

on the behemoth amount of corporate exposure that I

was going to get by staying on-board. Hence, I‟ve

named the topic so because I started working even

before I became a major and have a huge advantage

now over friends/students who complete their

graduation and then start working(no offence

though). This experience I‟ve obtained has gone

such a long way that, in a way has made people

respect me though I don‟t deserve it and it shows

why people in the West move out from their homes

to start living independent lives, helping them

encounter the slap-in-the-face realities of life. I‟ve

learnt many things like being on time, following the

boss‟ orders, achieving daily and monthly targets,

time management, self-development, politics, appraisals

etc., which have gone a long way in even moulding my

character and seeing the world through a whole new

perspective.

The takeaways from this experience(this is the best part)

that I would like to share with you are that it is important to

practise what you learn simultaneously, something which is

lacking in the Indian context today. Keep learning

something every day. Get out of your shell/lazy self and

start being on time and thus proving to be an effective

example. Do not worry if your team member gets ahead of

you. As is said in the corporate world

“Every dog has its day” and better performance/work will

result in more work. Different people have different views

and one should respect the other for that. Finally the theme

on which we at HSBC used to work is “Work hard and party

harder”. Whatever you do, have fun while doing it. There‟s

nothing better that that.

BENJAMIN TAYLOR ISBE/FW/11-13/E

6

To communicate effectively, one needs to know the communicate as well as one self. To understand oneself and

others effectively, one needs to harmers one‟s minds‟ potential. How can you control your feeling to beneficially

influence how you communicate? First, you need to understand that you have a mind with a capacity for

superconscious thinking – or thinking about thinking, that can be developed. Second, you can become much more

efficient in thinking about your thinking if you view your mental processes in terms of skills that you can train yourself

to control. Third in daily life you can consciously practice using your minds‟ skills to influence our communication.

There is various descriptions of mental processes. For our purpose we shall discuss six central mental process or mind

skills. These skills are derived from the work of leading cognitive therapists such as Aaron Back and Albert Ellis.

These skills are relevant for changing thinking for effective communication.

SKILL I CREATING SELF-TALK

The mind is constantly working. Those trained in

meditation technique may be successful in quieting the

mind. For most of us thinking about nothing is very

difficult, there is always a constant stream of intrusive

verbalization such as, self-talk inner monologue, inner

dialogue, inner speech, self-instruction and so on.

There are usually two strings of conversation going on

simultaneously, our public conversation and our private

self-talk. For effective communication, we need to

focus on coping self-talk, that is instructing ourself so

that we may cope with learning specific

communication skills. Coping self-talk is not

preconscious, automatic or awareness, coping self-talk

enables us to focus, become clear about our goals, it

strengthens our self-support system and decreases our

SKILL 2: CREATING VISUAL IMAGES.

Self-oppression..We create for ourself an attainable

standard towards which we consciously strive.

Visual images are very important for communication.

Through the proper use of mental imagery, one can

achieve an immediate sense of self-confidence,

develop more energy and tap into one‟s own mind for

productive purposes. Positive use of mental imagery

can help us improve our communication skill, and

reduce our negative images which distort

communication. A well developed power of imagery

that is visualizing vividly can be developed. The more

we attach our thinking and feedings to our images, the

better you can use visualizing as a self helping skill in

communication.

7

SKILL 3: CREATING

PERCEPTIONS

One of the most influential approaches

to communication is testing perception

based on reality, that is, testing the

reality of our perceptions about ourself

and others by preferential and

propositional thinking-both are useful

mind skills.Testing our perception

about ourself is testing our self-

concept as well as positively and

negatively evaluating of ourself.

Positive self concept is central to

effective communication because

ourself concept determines how

confidently we communicate. A

negative self-concept creates barriers

in communication, by misinterpreting

meaning and intentions, we become

aggressive in the choice of words and

body language, feel threatened and we

become defensive in the process of

communications. On the other hand, if

we have a positive self-concept, we

tend to be more empathetic speaker

and listener, we perceive the other

person and the situation accurately,

our body language is confident and

relaxed. In short, it can be said the we

are not a pathological critic in the

process of communication.

SKILL 4: CREATING POSITIVE

EXPECTATIONS:

As human we seek to predict our future

so that we can influence and control it.

Similarly we create expectations about

the consequences of our communication

and actions. Positive Expectations

facilitates spontaneous communication,

whereas negative expectations creates

harmful anxiety, a feeling generated by

excessive preoccupation with

undesirable consequences, in the

process, we loose all spontaneity and

freeze ourself with indecision, we

become self-protective and tend to

defend our current estimation of our

ability which leads to denial of certain

aspects of the feedback that we receive

from others. Alternatively, we may

distort and selectively filter out

incoming information, for example,

only partly acknowledging the full

extent of a piece of positive or negative

feedback. We create expectations of

varying degrees of accuracy about our

competence and ability, such

expectations influence how confident

we feel and how we communicate.

SKILL 5: USE YOUR

EMOTIONAL

INTELLIGENCE:

Emotional intelligence facilitate

effective communication by

making us an empathetic speaker,

it helps us by making us use both

our rational and emotional

intelligence in communication,

that is we use our emotion in

being rational. The more we are

open to our significant feelings

and experiences, the more likely

we are to be rational. Emotional

Intelligence consists of five

domain: knowing oneself;

recognizing emotions; managing

emotion; motivating oneself,

recognizing emotions in others;

and handling relationships. All

these are important aspects of

communication. By using our

emotional intelligence we use

both emotion and intelligence to

effectively think and act in

communication.

8

SKILL 6: DEVELOP A

HUMANISTIC APPROACH IN

COMMUNICATION:

Supportive communication is a humanistic

approach to communication. Supportive

communication is communicatee centered,

here the value is place on the individual than

in the context, leading to enhanced

understanding, acceptance and adjustment

between the communicator and the

communicatee. Supportive communication is

reflective rather than evaluative. In situation

where there is cognitive, emotional and

cultural deficit, the communicator needs to

provide instrumental, emotional and appraisal

support to the communicatee. In a

dehumanized world, where our

communication pattern is reduced to skills

and context specific, supporting

communication talks about understanding the

person, reaching the heart, the head and then

the context. When we practice supportive

communication, we reduce communication

gaps, avoid defense mechanisms and

aggression in speech and manner, we strive

toward spiritual communication that is much

more purpose.

Prof. (Dr.) Gitika Dutta

She is visiting faculty of IIPM

9

The World Bank is an international bank

based in Washington that lends money and other

help to developing nations for infrastructure. The

World Bank has the goal of reducing poverty.

Two Non Americans, Nigerian Ngozi Okonjo-

Iweala, the Finance Minister of Nigeria; and

Colombian Jose Antonio Ocampo, the director at

the Economic and Political Development

Concentration at the School of International and

Public Affairs, Columbia University competed

for the post of president of World Bank for the

first time alongside Korean-American Jim Yong

Kim, the president of Dartmouth College.

The selection of the president at the bank

however has been highly criticized because of

the fact that the World Bank President is always

a citizen of the United States, nominated by the

President of the United States.

An indirect presidential election was held on

16 April 2012 to select a new president of the

World Bank to replace Robert Zoellick, whose

term expires in June.

The 87th most powerful women on the Forbes

list, Ngozi Okonjo-Ideal (studied economics at

Harvard University, then earned a PhD in

regional economics and development from MIT)

was a managing director and the second-in-

command at the World Bank and was the finance

minister of Nigeria and was known for attacking

corruption and accelerating privatization and

liberalization, building close ties with the U.S.

and closer ties with prominent Nigerian

businessmen. Okonjo-Iweala's main achievement

was to secure a debt write-off of $18 billion from

Nigeria's creditors.

Speech: “I know what it means to go to the

stream to fetch water... What it means when

people are poor and don‟t have enough to eat. It‟s

not good enough to say you know about poverty.

You have to live it.”

“We need a Rolodex of experts who we can call

on very quickly. We need a Rolodex of experts

who we can call on very quickly.” “It‟s not really

about a Nigerian... or an American [as president]”,

she said, with regard to the selection of the

president. “The issue is who brings the best skills

to bear.”

If she were to win the presidency, Okonjo-Iweala

would be a trailblazer, becoming not only the first

woman to head the bank, but also the first

president not put forth by the U.S.

Jose Antonio Ocampo is outstandingly well

suited for the job for three reasons; Firstly, he has

had a distinguished career in his own country,

where he was a highly successful and professional

Minister of three portfolios: Finance, Agriculture

and Planning.

Therefore he has a deep understanding of policy

challenges in developing and emerging countries.

10

Secondly, he has had an impressive

international career as an international civil servant at

the highest level. He was Executive Secretary of

ECLAC for five years, the UN Commission for Latin

America and the Caribbean; later he became Under-

Secretary General for Economic and Social Affairs at

the UN for four years.

Thirdly, he is respected as one of the foremost

development economists in academia. He is a

Professor at Columbia University, where he works on

research about a wide range of development and

macroeconomic topics. He is held in high regard in

Yale University where he obtained his doctorate. He

has had close associations with different top

universities around the world including Oxford and

Cambridge as well as various ones in developing and

emerging countries.

Over 100 economists endorsed Jose Antonio

Ocampo for the World Bank president. They said that

„if the decision is finally based on merit, it should be,

Ocampo will win. He was far better than any on the

list of credible names‟.

Ocampo's native Colombia declined to endorse his

bid, however, and with limited backing he withdrew

from the race on 13 April 2012 and swung his support

behind Nigerian Finance Minister Ngozi Okonjo-

Iweala.

"It is clear that this is not based on the merits of the

candidates but is a political exercise," he said after the

new President was elected. On April 16,2012 the

world bank officially elected Kim as

On April 16, 2012, the World Bank officially elected

Kim as its next president amid criticism its next

president amid criticism.

Jim Yong Kim is a Korean-American physician and

the president-elect of the World Bank. He has been

President of Dartmouth College since 2009. He was

been President of Dartmouth College since 2009. He

was formerly the Chair of the Department of Global

Health and Social Medicine at Harvard Medical

School, and a co-founder and executive director of

Partners in Health.

Kim, who was born in Seoul, the South Korean capital,

is a public health expert – a change from the bank's

usual nomination of candidate from the financial

world. Kim was a surprise nomination for the role. The

52-year-old is a leading figure in global health and a

former director of the HIV / Aids department at the

world health organization.

Dr. Kim said that his goal as the chief of the apex bank

in the world was “spurring economic growth that

creates jobs.”

Many, however, felt that Jim Yong Kim‟s appointment

was inevitable (with the U.S.A holding over 16% of

the banks stack). The Obama administration would

almost certainly have withheld support for Lagarde's

appointment to the IMF if European nations had not

agreed in advance to support whoever was

Washington's candidate for the World Bank.

There was never really a contest. Some developing

countries probably figured this out and put up a strong

candidate to embarrass the west, hoping that this will

lead to a more open process in the future.

Don't bet on that. The west won't give up its hold

over these institutions until they need something from

the emerging markets.

Now all that‟s left to do is to wait and see how Dr.

Jim Yong Kim brings along the change in the world

economy.

C.V.N.Abhishek

FW/PGP/10-12

11

Let me start this off by thanking Praveen

Paul who suggested this topic to me which

made me aware of where our Indian women

stand now.

The educated women do not want to limit their

lives within the four walls of their houses. When

I was a child I heard that women abroad have

equal rights when compared to men. However,

I‟ve come to know now that not only do women

abroad have equal rights, but our Indian women

are on path of success too, while demanding

equal rights to be at par with men. Women are

thus doing a wonderful job in striking an

effective work/life balance.

Here are the top few women entrepreneurs

in India:

INDRA NOOYI

Indian born American business woman Indra

Nooyi is the Chairperson and Chief Executive

Officer (CEO) of PepsiCo, one of the world‟s

leading food and beverage companies.

She has graduated

from Madras Christian

College (MCC) in

Chemistry, Physics and

Mathematics.

On the completion of her graduation she went to

the Indian Institute of Management at Calcutta

for doing her Masters in Finance and Marketing.

Indra Nooyi earned the coveted spot at

PepsiCo through her years of international

business experience. She started her career in

India as a Product Manager for Johnson &

Johnson as wells as textile firm Mettur

Beardsell, followed by spending six years at

The Boston Consulting Group as an

International Corporate Strategy Director.

Nooyi also worked for Motorola's Automotive

and Industrial Electronic Group, and later

became Senior Vice President of Strategy and

Strategic Marketing for Asea Brown Boveri, a

Swiss power and automation technologies

company.

Nooyi‟s key contributions include promoting

and supporting socially responsible business

practices, including taking on one of the

planet‟s most pressing problems, including

climate change. Her commitment to global

citizenship is evidenced by her multi‐year

growth strategy, ʺPerformance with Purposeʺ.

Nooyi was named on Wall Street Journal‟s list

of 50 women to watch in 2007 and 2008, and

was listed among Time‟s 100 Most Influential

People in The World in 2007 and 2008. Nooyi

has been named the 2009 CEO of the Year by

the Global Supply Chain Leaders Group

(GSCLG).

12

DR.KIRAN MAZUMDAR SHAW

Entrepreneur Dr. Kiran Mazumdar‐Shaw is

the Chairman & Managing Director of Biocon

Ltd. She was educated at the Bishop Cotton

Girls School and Mount Carmel College in

Bangalore.

She started her career as a trainee brewer at the

Carlton & United Beverages in 1974.

She collaborated with Biocon Biochemicals

Limited, Ireland, to found Biocon India in

1978. She founded Biocon India with a capital

investment of Rs.10,000 in her garage in 1978

‐ the initial operation was to extract an enzyme

from papaya.

Her application for loans was turned down by

banks.

Initially, she faced many problems, but she

was not the one to give up. Her firm has grown

to be the biggest biopharmaceutical firm in

India today.

EKTA KAPOOR

The Queen of telivision industry - Ekta

Kapoor is the daughter of former Bollywood

superstar Jeetendra. Ekta Kapoor did her

schooling from the Bombay Scottish School

and later on joined the Mithibai College. She

was not interested in academics and with the

advice of her father ventured into TV-serial

production at the age of 19. And soon she

changed the face of Indian television industry

and completely dominated it.

She studied zoology at

Bangalore university and

brewery,ballarat

university Melbourne,

Australia

has produced more than 25

serials and each one is being shown, on an

average, four times a week on different

television channels.

Her production house has many hit serials to its

credit – „Kyunki Saas Bhi Kabhi Bahu Thi‟,

„Kahani Ghar Ghar Ki‟ and many others,

making her the queen.

Bee of the television industry. For her

entrepreneurial skills and achievements Ekta

Kapoor was awarded with Ernst & Young

(E&Y) Startup Entrepreneur of the Year award

in 2001.

PRIYA PAUL

Priya Paul is a prominent woman

entrepreneur of India, and currently the

Chairperson of Appeejay The Park Hotels chain

of boutique hotels. She joined the company,

after finishing her studies in Economics at the

Wellesley College (US) and started working

under her father, as Marketing Manager at the

Park Hotel, Delhi, at the age of 22.

The Apeejay Surrendra Group has many

different subsidiaries such as hotels, tea

business, retail, shipping, financial services and

real estate.

Today, Ekta Kapoor is

the creative director of

Balaji Telefilms. Her

company

13

After the death of

Surrendra Paul, she

succeeded him in 1990

as the Chairperson of

the Hospitality Division

of the Apeejay

Surendra Group.

Her contributions in the segments of commerce and

industry and her efforts have been recognized

through various citations and awards – Young

Entrepreneur of the Year award from the Federation

of Hotels and Restaurants Association of India,

Businessperson of the Year, Economic Times

Awards and the Park Hotel being rated as one

amongst the best 101 Hotels Worldwide by „Tatler‟

magazine in the UK.

SIMONE TATA

Simone Tata is at present the Chairperson of the

Trent Limited. She is French by birth and was born

and brought up in Geneva, Switzerland and

graduated from the Geneva University in

Switzerland. Her first visit to India was in 1953 as a

tourist where she met Naval H. Tata. Their

introduction gradually turned into marriage in the

year 1955 and she settled down

SULAJJA FIRODIA MOTWANI

Sulajja Firodia Motwani is Joint Managing Director

of Kinetic Engineering Ltd; she is in charge of the

Company‟s overall business developmental

activities. She is also performing the role of the

Director of Kinetic Motor Company Limited and

Kinetic Marketing Services Limited. She made an

incredible contribution in taking the firm from

strength to strength. Prior to joining the Kinetic

Company, Sulajja worked for a period of four

years with a well known investment analytics

company, BARRA International, based in

California. She has been an active participant in

setting up the operations of the company in India.

She graduated from the Pune University.

Thereafter, she went to the United States for

pursuing her further studies. She is an MBA

degree holder from the reputed Carnegie Mellon

University at Pittsburgh.

She is an epitome of boldness and courage. With

her determination and courage, she has been able

to establish a niche for the firm in the business

world. The Company has witnessed tremendous

expansion during her tenure. From being a mere

moped manufacturer, today, it has set its foothold

in the industry as a manufacturer offering a

complete range of two wheelers right from

mopeds, scooters to motorcycles.

Not only the women

entrepreneurs mentioned

above, we can also see

women on platforms

selling vegetables, ration

shops, etc., with a hope

for success in their eyes.

They can because they

think they can

SUSMITHA

CHOWDHARY

14

With her visions, she

changed a small unknown

cosmetics company, one of

the subsidiaries of Tata Oil

Mills, into one of the

leading cosmetic companies

of India. Lakme changed the face of Indian

fashion and cosmetics forever. For her success,

Simone N. Tata is also known as Cosmetic

Czarina of India. Simone joined Lakme in

1961 and became Chairperson in 1982.

4p’s business quiz

Winter batch ex com outing

Guest lecture

By

Suresh kochatil

Apollo health street

Sr Manager-Corporate Strategy

15

ENTERTAINMENT DDLJ JODI BACK AGAIN

Yes, you heard that right! The famous DDLJ jodi, Shah Rukh Khan and

Kajol are to be paired up again onscreen. Karan Johar has reportedly

decided to cast the duo in his next romantic film,

But the film won’t be announced before the end of the year and won’t begin

rolling before early next year, the reason being SRK’s dates. He’s busy with

his upcoming films with Yash Chopra and Farah Khan’s Happy New Year.

He can only give dates in early 2013 now.”

“Wedding bells” for Saifeena

Actor couple Saif Ali Khan, 41, and Kareena Kapoor, 31, who have been dating

for five years, will tie the knot after monsoon this year, Saif's mother, actor

Sharmila Tagore has revealed. "Saif's wedding will happen as soon as the

weather improves (after the summer and monsoon)," said Tagore, not

commenting on daughter Soha's wedding.

Jai ho to “SATYAMEV JAYATE”

Three days after Aamir Khan’s telly show Satyamev Jayate on female

foeticide was aired. Madhya Pradesh Health Department has suspended

the licence of 65 Medical Termination of Pregnancy centers for not

submitting their reports on the prescribed form.

Aamir Khan meet Chief Minister of Rajasthan Ashok Gehlot on

Wednesday and he is likely to appeal the CM to take necessary action

against old cases of female foeticide in his state.

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All differences in this world are of degree, and not of kind, because

oneness is the secret of everything.

- Swami Vivekananda

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