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Crowdfunding Concepts for Slow Food International
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Transcript of Crowdfunding Concepts for Slow Food International
![Page 1: Crowdfunding Concepts for Slow Food International](https://reader034.fdocuments.in/reader034/viewer/2022052508/559780a81a28ab35218b4790/html5/thumbnails/1.jpg)
CrowdfundingSlow Food, Italy 2013
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Anatomy of a successful crowdfunding campaignsmart small giving
Sunday, December 15, 13
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Why do successful campaigns work?
Sunday, December 15, 13
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Concept & ValuesPracticalEgalitarianEffective
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Publicity
Featured projects on various platforms lift visibility
Marketing Messaging
Share & Activate via social media
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Timing/Planning-Holidays & special events-Testing and measuring the results of messages
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Goals & Rewards
When to ask, what to ask for, who to ask, and what motivates them
Key countries and/or international: making sense across markets
Specific calls to action: rewards can be determined based on ease of distribution
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Example ProjectsWho’s doing it well
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indiegogocommunities, charities, films, music
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KickstarterRewards and prizes
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Site-basedDonations driven by key moments
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Nike Better WorldManifesto + video + social = activation of a complex message
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100 x 100How we’re doing, how to improve
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