Cristal Festival / Programme 2012

CRANS MoNtANA12/16deCeMbeR2012

SuMMitfoR

MediAANd

AdveRtiSiNg

media - brand content

@ Sporting1pm // opening Cristal Lunch // opening beCS Lunch

3pm - 5.30pm // bRANd eNteRtAiNMeNt & CoNteNtS SeSSioN

Conducted by ted Cohen, Managing Director - Tag Strategic

Opening speech “Brand Content & The New Creatives” Mark Waugh, Global Managing Director - Newcast

“Storytelling in the screen age” tom bowman, Senior VP - BBC Advertising

Coke Polar Bowl “Real Time Animation and the Ultimate 2nd Screen Experience!” Simon gosling, Executive Producer - Framestore

Keynote Chantal Rickards, Head of Programming & Branded Content - MEC EMEA

Closing keynote “I was there - online”Mark beeching, Worldwide Chief Creative & Strategy Officer - Digitas& Founder of the NewFront annual event in New York

5.30pm 6pm // MediA CRiStAL ACAdeMY SeSSioN

Debate session “The new deal of media effectiveness” Hosted by Jean-Luc Chetrit, President - Carat FranceWith Alexis Marcombe, CEO - Audience Squarebrigitte Cantaloube, MD & VP SALES - Yahoo!

7pm // opening Cristal Cocktail

8pm // opeNiNg AWARd CeReMoNY - MediA

Hosted by isabelle Musnik, Managing Editor

In the presence of Mark Schader, Global CCO - Havas MediaSébastien danet, President - Vivaki France & President - UDECAM

10pm // Cristal dinner // beCS dinner

11.30pm // opening Cristal party dJ set

@ Le Chalet

@ Monk’is Bar

@ Festival bar - Le Régent

@ Auditorium

@ Room 7

10am // ShoRtLiSt pRoJeCtioN

Consumer Marketing, brand entertainment & Contents and integrated CompetitionsWith the support of

10am - 11am // MARKet ReSeARCh SeSSioN

Annual Agencies/Advertisers survey Elements of Limelight/OpinionWay’s annual survey: what do advertisers expect from their agencies Luc Laurentin, Development Director - Limelight Consultinghugues Cazenave, CEO - OpinionWay

Kantar Media Ad Intelligence Observatory: advertising & digital trends from Ad Intelligence Kantar Mediadenis gaucher, CEO. Corinne in Albon, Marketing DirectorSophie Le barazer, Commercial Directorfrançoise hernaez fourrier, Strategic Planning Director

5th edition of Dufresne Corrigan Scarlett’s Advertising Innovation Observatory “Going further on consumers’ perception of innovative campaigns”isabelle Musnik, Managing Editor - INfluenciahugues Cazenave, CEO - OpinionWayolivier bouas-Laurent, Spokesperson Dufresne Corrigan & CEO - mademoiselle scarlett

11am - 1pm // bRANd eNteRtAiNMeNt & CoNteNtS SeSSioN

“Success story of leading French TV program”Best practice digital developmentsMarie-Anne decaux, Director - Telfrance (Newen Group)/Licencelab

“From Brand Content to Brand Culture”daniel bô, Owner - QualiQuanti

Debate session Branded Content Marketing Association (BCMA)“Bringing Brands to Talent: Brands & Celebrity” Hosted by Andrew Canter, CEO - BCMAwith Jadis tillery, Director of Social Media - Dot Talent Martin delamere, Brand Strategy Director - Addiction WorldwideRob donnell, President & Founder - Brand ArcChantal Rickards, Head of Programming & Branded Content - MEC EMEA

thuRSdAY december 13 media - marketing

brand content


@ Room 3

@ Auditorium

Session Udecam : Brand Content, what’s next hosted by thomas Jamet, CEO - Moxie & President - UDECAM’s Brand Content CommissionWith a presentation of The Brand Content survey by Luc Laurentin, Co-founder - Limelight Consulting

1pm // Cristal Lunch

// beCS Lunch

Private Sponsored by

2.30pm - 4pm // MediA CRiStAL ACAdeMY SeSSioN

Connected TV SessionHosted by hadmut holken, Owner - Holken Consultants & Partners

With Christophe decloux, Head of Communications & Marketing - Panasonic France bruce hoang, International Marketing Director - Orange AdvertisingStéphane Martin, Managing Director - ARPP Professional Advertising Regulation Auth.

“New TV usages and the second screen”Nicolas thorin, Internet advertising sales house Director - M6 Web

“How to reconcile social networks in TV programs and commercial ads? The multi-screen logical outcome”Sylvia tassan-toffola, Digital & 360 Director - TF1

4pm - 6pm // SeSSioN bRANd eNteRtAiNMeNt & CoNteNtS

Conducted by Michael Kassan, CEO and Chairman - MediaLink

“Branded Content: the art of storytelling to engage fans” Jez Jowett, Global Head of Digital & Social Media - Havas Sports & Entertainment

“The age of artists as media channels”The Renault Twizy/Cathy & David GUETTA communication plateformgaël Solignac-erlong, Deputy Managing Director - Moxiedominique Musset, Worldwide Advertising Director - Renault

“The Future of Branded Entertainment“Hosted by doug Scott, President - OgilvyEntertainment, in the presence of the Brand Entertainment & Contents Jury members

“Programming for a Global Brand”howard owens, President - National Geographic Channels

thuRSdAY december 13

@ Sporting

@ Etrier

@ Room 7

@ Auditorium

media - marketing brand content

Interviewben Silverman, CEO - Electus

Keynote “Original content & video programming: A new challenge for media and advertisers”erin Mcpherson, VP & Head of Video Programming and Originals - Yahoo! 7pm // CRiStAL CoCKtAiL Sponsored by

8pm // AWARd CeReMoNY - bRANd eNteRtAiNMeNt & CoNteNtS, iNtegRAted ANd CoNSuMeR MARKetiNg

In the presence of erik vervroegen, Integrated Jury President and International Creative Director - Publicis Worldwidevalérie Lévy harrar, Consumer Marketing Jury President and Executive Creative Director Proximity BBDO Paris & Founder Member of the Proximity Worldwide Creative Council, currently Chairmandoug Scott, Brand Entertainment & Contents Jury President and President - OgilvyEntertainment

With the support

10pm // Cristal dinner // beCS dinner // nugg.ad dinner


// Stratégies dinner


11.30pm // Cristal party dJ set

thuRSdAY december 13


@ La Désalpe

@ Guarda Golf

@ Bistro de l’Ours

@ Le Pacha

media - marketing brand content


Digital & Mobile, Outdoor, Press, Print Craft and Design Competitions

With the support of

10am - 1pm // bRANd eNteRtAiNMeNt & CoNteNtS SeSSioN

Conducted by ted Cohen, Managing Director - Tag Strategic

// bRANdS & MuSiC

“Why you cannot have a social strategy without having a music strategy”Chris Maples, Managing Director - Spotify UK

“The RE:GENERATION project” dominic Sandifer, President - Greenlight Media & Marketing LLC

“How a 17 year old punk rock drummer grows up and ends up giving this presentation “Marcel A. Wiebenga, Music Supervisor & Business Dvpt. Director - Sizzer Amsterdam

“Engaging Consumers with Music”Hosted by bruno Crolot, Director of Music Markets - Reed Midemwith thomas Jamet, CEO - Moxie & President of the Brand Content Commission - UDECAMolivier Robert-Murphy, Global Head of New Business - Universal Music Group

// bRANd eNteRtAiNMeNt

“Smashing the myths of social video advertising: 2012 Trends & success stories”dorota Smaggia, Managing Director - Unruly France

Keynote We Are Social

“Brand Entertainment, to infinity and beyond!”Michèle benzeno, Sales and Yahoo! Studio Director - Yahoo!isabelle fossecave, Head Manager Advertising & Promotions - Renault Laurence Larvor, Advertising & Media Department Manager - Bouygues Telecomheloise beldico-pachot, Internet Center Manager - La Banque Postale

1pm // CRiStAL LuNCh

// beCS LuNCh

Private

fRidAYdecember 14 digital - data - music


@ Auditorium

@ Sporting

@ Art de Vivre

// WoMAN CRiStAL ACAdeMY pRivAte LuNCh

Private

4W : World Wide Women WebHow the digital revolution is above all the womendavid Lacombled, Managing Director Content Strategy - Orange

Sponsored by

2.30pm // deLibeRAtioNS - AdveRtiSeRS gRANd JuRY & euRopeAN JouRNALiStS JuRY

Executive session

In the presence of the Jury PresidentsMark Schader, Media Lutz Müller, ProductionMark beeching, Digital & Mobile Muriel fagnoni, Film & Radioerik vervroegen, Integrated valérie Lévy harrar, Consumer MarketingAdrian botan, Print & Design doug Scott, Brand Entertainment & Contents

2.30pm // NeW viSioN SeSSioN

“Will connected objects revolutionize the digital marketing?” Jérôme duchamps, Managing Director - BETC Digital françois garcia, Director & Co-founder - X-Prime Groupepascal Nessim, Co-President - Marcel

“Gillette and I AM PLAYR - Pioneering Social Entertainment”paul Whitehead, Global Commercial Director - We R InteractiveLudovic de valon, Marketing Development EMEA - Gillette

3pm // NeW tALeNt, SouNdtRACK AdveRtiSiNg CoNteSt

Executive sessionIn the honored presidency of Martin Solveig, International DJ


@ Restaurant Etrier

@ Auditorium

4pm - 6pm // iNNovAtioN, MARKetiNg & dAtA SeSSioN “Geomarketing 2.0: what big data has changed”irène Labus, Analytics Director - Havas Digital

“Data & Branding”Karim h. Attia, CEO - nugg.ad

“Beyond Big Data, big Creativity!”françois pétavy, CEO - eyeka.comStéphanie hajjar, Innovation Center Director - SFR

“Mobile Marketing”Ludovic Levy, Director Mobile Advertising - Orange & Board member MMA EMEA patrick hoffstetter, Head of Digital Factory - RenaultAriel Steinmann, Marketing & eBusiness Director - Cortal Consors BNP Paribas“Mobile & Interactivity: Brands in people’s pockets”georges Mohammed-Cherif, President & Creative Director - Buzzman

“How can digital, in a context of economic uncertainty, become a fantastic source of growth for brands, agencies and media?”gilles babinet, President - Captain Dash & EU Digital ChampionCarlo d’Asaro biondo, President Southern & Eastern Europe, Middle East & Africa Operations - GoogleNicolas bordas, President - TBWA\FranceJean-david Chamboredon, CEO - Fonds des Entrepreneurs Internet ISAIAlain heureux, President & CEO - IAB EuropeStéphanie hospital, Executive Vice-President - Orange DigitalAlain Lévy, President - Weborama


@ Auditorium

7pm // CRiStAL CoCKtAiL

Sponsored by

8pm // AWARd CeReMoNY digitAL & MobiLe, deSigN, pRoduCtioN, WoMAN CRiStAL & SouNdtRACK AdveRtiSiNg

In the presence of Mark beeching, President of the Digital & Mobile Jury and Worldwide Chief Creative & Strategy Officer - DigitasLutz Müller, President of the Production Jury and Managing Director - Radical Media BerlinAdrian botan, President of the Print & Design Jury and VP Creative Excellence CEE - McCann Worldgroup

Outstanding Merit Award to Martin Solveig - International DJ

10pm // CRiStAL diNNeR

// beCS diNNeR

Private

// oRANge diNNeR - AdveRtiSeRS gRANd JuRY

PrivateSponsored by

11.30pm // CRiStAL pARtY dJ Set Sponsored by



@ La Bergerie

@ Le Cervin

@ Guarda Golf

@ Monk’is Bar

powered by Orange


Film and Radio Competitions

With the support of

9.30am // AdveRtiSeRS gRANd JuRY iNNovAtioN bRuNCh

With the support of

Breakfast & Welcome

Introduction noteYannick bolloré, Associate General Manager - Havas Worldwide Innovation & Social Mediaphilippe peyresaubes, VP Partnerships EMEA - Bazaarvoicepierre Chapaz, CEO & Founder - EbuzzingRaphael Savy, Manager Director France - Aprimo eCircleCamille faure, VP Sales - MilkySébastien Lefebvre, CEO - Mesagraph

Presentation “Data Creative”Jean-baptiste Sabiani, Head of creative solutions & ad innovation - Orange Advertising

“Cross Media attribution: how to optimize the media mix by a POE approach?”irène Labus, Analytics Director - Havas Digital

“Agency & Data: Can we be judge and jury?”philippe Seignol, President - Performicspierre-emmanuel Cros, General Manager - Performics

SAtuRdAYdecember 15 innovation & data


@ Auditorium

“ADEX - RTB: Too early or too good to be true, the right to know for brands”

Moderated by frédéric Roy, Editor in Chief - CB NewsWith frédéric bellier, Managing Director - RadiumOneChristophe Camborde, CEO & Co-founder - Ezakus Labsgeorges-edouard dias, Chief Digital Officer - L’Oréalfabien Magalon, Managing Director - La Place Médiafranck Si-hassen, Director - Médiamétrie eStatLaurent Nicolas, Founder & Managing Director - Alentydavid baranes, Country Manager - Appnexus

Start-up & Venture Capital: the speed pitching eventIn the presence of the Advertisers and Venture Capital

Moderated by Cécilia gabizon, Reporter - Le Figaro With françois bancilhon, CEO - Data PublicaAlephd, Askalll, Loop’in, Mfg Labs, Shingly, Shopmium, Synomia, StickyAds.tv, tvtweet and Webdoc

11pm // NeW tALeNt - YouNg diReCtoRS foRuM“Screening of the 8 selected short-films”In the honored presidency of bruno Aveillan, Director, Photograph & Multimedia Artist

10.45am // ACt ReSpoNSibLe

“People & Charities: Fatal attraction”isabelle Chebat, Communication Director - International Human Rights FederationYves Colin, Communication Director - Fondation Abbé Pierredominique Wolton, Director - Communication Sciences Institute of the CNRSpascal grégoire, Co-founder & Creative Director - La Chose

1pm // CRiStAL LuNCh

// StARCoM LuNCh - AdveRtiSeRS gRANd JuRY

PrivateSponsored by


@ Sporting

@ Room 3

@ Room 7

@ Crans Spa

3pm // Ad & booKSHosted by david Lacombled, Managing Director Content Strategy - Orange

Les 101 mots de l’optimismeby thierry Saussez

Génération pubby Anne Saint-dreux

Indiscipliné : la communication, les hommes et la politiqueby dominique Wolton

3.30pm - 5.45pm // iNNovAtioN, MARKetiNg & dAtA SeSSioN

Netineo Video Workshop“Online video trends overview in Asia, the U.S. and Europe”

Current practices, models, actors, viewpoints and analyzes of international expertsFilm screening «Trends», produced by FrenchWeb followed by a discussion with Richard Menneveux, CEO - FrenchWeb and philippe bornstein, CEO - Netineo

“The virtuous circle of data: data as a lever for business excellence”

Moderated by Richard Menneveux, CEO - FrenchWebWith Armel bursaux, Group Head of Advertising Products - Orange Group / Orange Advertising Networkbruno Walther, CEO & Co-founder - Captain Dashirène Labus, Analytics Director - Havas DigitalAnne browaeys, Managing Director - FullSIX

Closing conferences

“Advertising market & digital: true friends or deceivers. Is digital destroying more value than creating growth?”Sébastien danet, President - Vivaki France & President - UDECAM

“Making Screens, Data and ROI the new Sex, Drugs and Rock n’ Roll for the consumer”frédéric Winckler, President - JWT France & President - AACC


@ Auditorium

@ Room 7

7pm // CRiStAL CoCKtAiL

Sponsored by

8pm // CLoSiNg CRiStAL AWARd CeReMoNY fiLM, RAdio, pRiNt, pRiNt CRAft, outdooR, futuRe iS NoW, gRANd CRiStAL & gRANd CRiStAL LuxuRY, Ng’AdS, AdveRtiSeRS gRANd JuRY, euRopeAN JouRNALiStS JuRY, YouNg diReCtoRS foRuM & SCRiptWRitiNg foR bRANd CoNteNt

In the presence ofMuriel fagnoni, Film & Radio President & Deputy CEO - BETCAdrian botan, President of the Print & Design Jury and VP Creative Excellence CEE - McCann Worldgroupgrégoire Champetier, President of the Advertisers Grand Jury & Managing Director Marketing - Accor Grouphervé de Clerck, President of the NG’ADS Jury & Founder - AdForum

Outstanding Merit Award to bruno Aveillan, Director, Photograph & Multimedia Artist

10pm // gALA diNNeR

11.30pm // CRiStAL pARtY



@ Grand Hotel du Golf & Palace

@ Le Pacha

SeRviCeS taxi Jean emery +41 27 481 19 19

hoteLS hôtel du golf +41 27 485 42 42hôtel etrier +41 27 485 44 00hôtel Alpina Savoy +41 27 485 09 00hôtel Aïda +41 27 485 41 11Le Crans Spa & hôtel +41 27 486 60 60hôtel Lindner Rhodania +41 27 486 92 92hôtel belmont +41 27 485 01 01hôtel Splendide +41 27 481 20 56hôtel du pas de l’ours +41 27 485 93 33Central +41 27 481 36 65olympic +41 27 481 29 85Le Lac +41 27 481 34 14

ReStAuRANtS Sporting Club +41 27 481 11 77Le Cervin / La bergerie +41 27 481 21 80Le Chalet +41 27 481 05 05La désalpe +41 27 480 44 61

LeiSuRe Swiss Ski School of Montana +41 27 481 14 80Alex Sports (equipement rental) +41 27 481 40 61Crans-Montana tourism +41 27 485 04 04

oRgANiZAtioN Accomodation +41 27 484 21 94transportation +41 27 484 21 47Registration +41 27 484 21 83

Faites passer l’infominutebuzz.com

[email protected]

adoptezdes gestes responsables,

confiez-nousvos budgets

ensemble, sauvons la publicité

Cristal Festival / Programme 2012

Business

Transcript of Cristal Festival / Programme 2012