Cristal Festival 2015 - "Designing brands for the connected age" - Chris Colborn - R/GA

PowerPoint Presentation

Designing Brands for the Connected Age11 December 2015 Chris Colborn, Chief Design & Innovation Officer

CommunicationsProducts & ServiceBusinessTransformationConsultancyAgencyInnovation Studio

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Mobile is now the best version of the Internet.

SHIFT 1

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However, during that time smartphones and smartphone usage has taken off.

The last few years, things have become radically unsettled

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Mobile is driving business transformationNEW INTERACTIONSSwipePinchKeyboards CamerasMicrophonesAccelerometersPush notificationsDeep linksGeo LocationBeacons WalletsTouch ID

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However, during that time smartphones and smartphone usage has taken off.

The last few years, things have become radically unsettled

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Social powers contentcreation and curation.SHIFT 2

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NEW BEHAVIORSShares LikesPinsTweetsRe-tweetsFeedsFiltersLive castsDeep linksCheck-insStoriesEmojis

Social lets everyone have their own Internet

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Connections are beingbaked into everything. SHIFT 3

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A concept where the Internet moves beyond desktops and laptops. These include consumer electronics, household appliances, jet engines, oil rig drills and entire factories.

We are in the middle of a new digital revolution.

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NEW INTELLIGENCESensorsTrackingAnalysisPredictionAIRoboticsM2M connectionsScriptsBiometricsHaptic feedbackVRAR

IoT increases connections exponentially

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A concept where the Internet moves beyond desktops and laptops. These include consumer electronics, household appliances, jet engines, oil rig drills and entire factories.

We are in the middle of a new digital revolution.

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On the new frontier, nothing is settled.

NEW MODELS FOR EVERYTHINGHowever, today things are VERY unsettled. Interaction models are much more complexand sophisticated.

Everymodel in digital is still in flux.

Consumers are concerned about privacy, anonymity, FOMO, JOMO, or more filtering, less noise, broadcast everything, instant everything, too much content

SnapChat's disappearing messagesMeerkat and Periscope's use of live.Atomized content Oneto oneor one to many? Feed based orthread-based? Algorithmic filter or endless stream? Rich client or rich message? Personalized?Runtime or deep links? synchronous or not? That may be the real problem for Facebook - the next messaging thing may not be messaging at all.

What will the next blow-up model be

Startups are resetting expectations

Need a date?

Order take-outNeed Workplace HR ServicesBuy a houseRent a CarGet Financial AdviceScalp sports ticketsDo household choresHire a FreelancerShip something

Hail a CabRent out your apartmentCommunicate amongst your teamGet health insuranceGet groceries delivered

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New Forms of Commerce Transforming How People can get Products and Services

2nd Generation of Online Commerce

Faster, when you want it, where you want it.

Local, on-demand delivery

TinderSeamlessOpenTablePandora / Spotify / BeatsTrulia / Zillow / CompassZipCarHandyStubhubTaskRabbitHotel TonightShypPostmatesLynda.com / Khan Academy / Code Academy

SlackInstagramLinkedInBanking Simple, Betterment, Level, Wealthfront, LearnvestInsurance OscarBuzzfeed / HuffPost / BleacherReportWhatsApp / WeChatHBO GO / Hulu / Amazon / Netflix

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1M10K100119601970198019902000201020202030Source: Company Data, Morgan Stanley ResearchWeb 1.0Web 2.0Web 3.0COMPUTING DARWINSISM 1960 - 2030DEVICES/ USERS (MM IN LOG SCALE)MAINFRAME1MM+ UNITSMINI-COMPUTER10MM+ UNITSPC100MM+ UNITSDESKTOP INTERNET1BN+ UNITS

MOBILEINTERNETBILLIONS OF UNITS

INTERNET OF THINGS10B+ UNITS

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Web 1.0 Connected Computers and Their DataWeb 2.0 Connected People and Their DataWeb 3.0 Connected Just About Everything Else Things, Plants, Livestock, and Babies

Each new wave spun out giant companies (Google and Amazon for Web 1.0, Facebook and Twitter for Web 2.0, Will Web 3.0 create a comparable pair of behemoths?)

As much as the Internet has already changed the world, it is the Webs next phase that will bring the biggest opportunities, revolutionizing the way we live, work, play, and learn.- Matt Turck FirstMark Capital

The internet is moving beyond desktops, laptops, and mobile devices.

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ITS A GREAT TIME TO BE A DESIGNER

Its a great time to be a (digital) designer

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#Proprietary & Confidential./New Forms of Commerce Transforming How People can get Products and Services






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Brand = Interface

CompanyInterface

CustomerInterface

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New Forms of Commerce Transforming How People can get Products and Services






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Corporations must act like start-ups.

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#Proprietary & Confidential./New Forms of Commerce Transforming How People can get Products and Services






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This is why we developed Alvio. Its a wireless mobile game controller but instead of using your thumbs, you control the action with your breath. It makes it easier for patients to stick with their training, while tracking their progress.

ALVIOCASE STUDYVIDEO

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EQUINOXCASE STUDYVIDEO

Start now Chris [email protected]

Cristal Festival 2015 - "Designing brands for the connected age" - Chris Colborn - R/GA

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Transcript of Cristal Festival 2015 - "Designing brands for the connected age" - Chris Colborn - R/GA