Jim McNeill

Product Manager & Studio Director

QUMU, Inc.

Role & Importance of Video in

CF Giving the Pitch

Quick and to the point synopsis

A visual examination of the key investment

factor = You

One stop for overview, demo & testimonials

Crowdfunding vs Corporate

VideoCorporate

Big Budgets

Marketing and

Production teams

Access to resources

Crowdfunding

Little or No Budget

Marketing and production

team of 1 = You

What you own (iDevices or

friends with gear)

Crowdfunding vs Corporate

VideoCorporate Crowdfunding

Crowdfunding vs Corporate

VideoCorporate Crowdfunding

Crowdfunding vs Corporate

Video “The Overbudgeted Spaceship”

Crowdfunding Video:

OptionsDIY

iPhone / iPad

GoPro (Product shots)

Friends with gear

Digital Cameras with

Video options (DSLR)

Personal Drones

Crowdfunding Video:

OptionsDIY

Don’t forget the Audio

iPad / GoPros have jacks

Digital Cameras do not

Crowdfunding Video: Sourcing

OptionsHire Professionals

Friends of friends

(LinkedIn Mining)

Craigslist

_______$$________

eLance / oDesk

ProductionHUB

Key elements of successful CF

Videos Clearly convey your point with:

Stable video: NO Blair Witch Projects

Supporting graphics and Lower Thirds

Use YouTube and/or freeware tools

Audio, Audio, Audio

Planning and Scripting

Intro / Summary

Product shots /

Demos with VO’s

and graphics

The Opportunity

Use Slides, not

scripts

Avoid the boring

robot

The DIY Setup

Backgrounds

Lighting

Audio, Audio, Audio

Acquisition formats

Backgrounds:

Use real settings or go

Charlie Rose style

Lighting: Spots / Cans

& Shop Lights

The DIY Shoot

Quiet on the Set

Pay attention to

audio: wear

headphones

Put list of items

close to camera in

line of sight

Editing Tools

YouTube

iMovie

(Other free tools)

FCP / Premiere

Hands On…

Distributing the Final

Product Upload to

Kickstarter

YouTube Upload

and embedding for

social media

promotion

Cross post to

YouTube for SEO

Embed links and

watch your stats

Working with Professionals

Sourcing: Google and ProductionHUB

What to Ask:

½ Day and Day Rates with Camera Operator(s)

Teleprompter

Backgrounds / Sets / Virtual Sets

Editing rates and output formats