Creating an open innovation ecosystem at Deutsche Telekom
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Transcript of Creating an open innovation ecosystem at Deutsche Telekom
Creating an Open Innovation Ecosystemat Deutsche TelekomPresentation at the EIRMA & OECD: Symposium on Global Innovation Networks .
René Rohrbeck, EICT GmbH, Germany
The open innovation ecosystem of Deutsche Telekom.
Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 2
DT’s 11 open innovation instruments are managed through 2 major facilitators.
Idea generation
Research
Development
Intensity (Budget, time, resources)
Low Medium High
Commercialization
Foresight
workshops
Endowed chairs
Customer
integration
Internet platforms
Test market
Corporate venture
capitalist
Strategic alliances
Spin-outs
Joined
development
Managed by T-Labs Managed by EICT
Consortia projects
Executive forums
Managed by T-Venture Managed by other units of DT
Rohrbeck, R., Hölzle K. and H.G. Gemünden (2009): Opening up for competitive advantage - How Deutsche Telekom creates an open innovation ecosystem, R&D Management, Vol.39, S. 420-430.
Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 3
Strategic alliances
Corporate venture
capitalistEndowed chairs
Foresight
workshops
DT’s 11 open innovation instruments are managed through 2 major facilitators.
Idea generation
Research
Development
Intensity (Budget, time, resources)
Low Medium High
Commercialization
Customer
integration
Internet platforms
Test marketSpin-outs
Joined
development
Managed by T-Labs Managed by EICT
Consortia projects
Managed by T-Venture Managed by other units of DT
Executive forums Defining future innovation areas for the industry
Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 4
Executive forums
Strategic alliances
Corporate venture
capitalistEndowed chairs
Foresight
workshops
DT’s 11 open innovation instruments are managed through 2 major facilitators.
Idea generation
Research
Development
Intensity (Budget, time, resources)
Low Medium High
Commercialization
Customer
integration
Internet platforms
Test market
Joined
development
Managed by T-Labs Managed by EICT
Consortia projects
Managed by T-Venture Managed by other units of DT
Spin-outs
Alternative path to commercialize
R&D results
Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 5
Spin-outs
Executive forums
Endowed chairs
Foresight
workshops
DT’s 11 open innovation instruments are managed through 2 major facilitators.
Idea generation
Research
Development
Intensity (Budget, time, resources)
Low Medium High
Commercialization
Customer
integration
Test market
Joined
development
Managed by T-Labs Managed by EICT Managed by T-Venture Managed by other units of DT
Internet platforms
Intergrating the developer community in R&D
Strategic alliances
Corporate venture
capitalistConsortia projects
http://developer.telekom.de
Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 6
Strategic alliances
Test market
Foresight
workshops
DT’s 11 open innovation instruments are managed through 2 major facilitators.
Idea generation
Research
Development
Intensity (Budget, time, resources)
Low Medium High
Commercialization
Endowed chairs
Customer
integration
Internet platforms
Corporate venture
capitalist
Spin-outs
Managed by T-Labs Managed by EICT
Consortia projects
Executive forums
Managed by T-Venture Managed by other units of DT
Joined
development
Developing together with key customers
Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 7
Internet platforms
Strategic alliances
Consortia projects
Spin-outs
Executive forums
Endowed chairs
Foresight
workshops
DT’s 11 open innovation instruments are managed through 2 major facilitators.
Idea generation
Research
Development
Intensity (Budget, time, resources)
Low Medium High
Commercialization
Customer
integration
Test market
Joined
development
Managed by T-Labs Managed by EICT Managed by T-Venture Managed by other units of DT
Corporate venture
capitalist
Corporate Venture Capital integrates Start-ups into our
innovation ecosystem
Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 8
Foresight
workshops
DT’s 11 open innovation instruments are managed through 2 major facilitators.
Idea generation
Research
Development
Intensity (Budget, time, resources)
Low Medium High
Commercialization
Endowed chairs
Customer
integration
Internet platforms
Corporate venture
capitalist
Strategic alliances
Spin-outs
Joined
development
Managed by T-Labs Managed by EICT
Consortia projects
Executive forums
Managed by T-Venture Managed by other units of DT
Test market
Conclusion.
Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 10
We believe that.
Open Innovation will increase and use new tools
It will need to be tailored and controlled
We will see more Open Innovation facilitators such as
Joint-Technology Initiatives (JTI) on the European level
University-Industry Research Center (UIRC) such as T-Labs
Public Private Partnerships (PPP) such as EICT
Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 11
Thank you for your interest.
www.telekom.de/laboratories
T-Labs
René RohrbeckEuropean Center for Information and Communication Technologies (EICT)
Ernst-Reuter-Platz 7, 10587 Berlin+49 30 [email protected]
Personal contact
http://futureorientation.net
Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 12
Selected references.
Chesbrough, H.W. (2003) The era of open innovation. Mit Sloan Management Review, 44, 35–41.
Dodgson, M., Gann, D. and Salter, A. (2006) The role of technology in the shift towards open innovation: the
case of Procter & Gamble. R&D Management, 36, 333–346.
Gassmann, O. and Enkel, E. (2006) Open innovation: die Öffnung des Innovationsprozesses erhöht das
Innovationspotenzial. Zeitschrift Führung und Organisation, 2006, 132–138.
Lichtenthaler, U. (2008) Open innovation in practice: an analysis of strategic approaches to technology
transactions. IEEE Transactions on Engineering Management, 55, 148–157.
Rohrbeck, R., Hölzle K. and H.G. Gemünden (2009): Opening up for competitive advantage - How Deutsche
Telekom creates an open innovation ecosystem, R&D Management, Vol.39, S. 420-430.
Schläffer, C. and Arnold, H.M. (2007) Media and network innovation – technological paths, customer needs
and business logic. Elektrotechnik & Informationstechnik, 124, 317–322.
Vanhaverbeke, W. and Peeters, N. (2005) Embracing innovation as strategy: corporate venturing, competence
building and corporate strategy making. Creativity and Innovation Management, 14, 246–257.