Deutsche Telekom AG - MobilePath
Transcript of Deutsche Telekom AG - MobilePath
11th of May 20102010-05-11 - MVNO Summit Barcelona - Deutsche Telekom.ppt 1
Deutsche Telekom AG Working with MVNOs in mature next generation markets
Barcelona, 11th
of May 2010, MVNOs Industry Summit informaPeter Hoffmann
Deutsche Telekom, a Global Player
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Albania AMC (via Cosmote)Bulgaria Globul (via Cosmote)Germany Deutsche TelekomGreece OTE, Cosmote (via OTE)United Kingdom T-Mobile UKCroatia T-Hrvatski Telekom
FYROM Makedonski Telekom (via Magyar Telekom), T-Mobile MK (via MakTel)
Montenegro Crnogorski Telekom (via Magyar Telekom)Netherlands T-Mobile NetherlandsAustria T-Mobile AustriaPoland Polska Telefonia Cyfrowa (PTC)
Romania Romtelecom (via OTE), Cosmote Romania
(via Cosmote)
Serbia Telecom Srbija (via OTE)
Slovakia Slovak Telekom, T-Mobile Slovensko (via Slovak Telekom)
Czech Republic T-Mobile Czech Republic
Hungary Magyar Telekom, T-Mobile Hungary (via Magyar Telekom)
USA T-Mobile USA
Deutsche Telekom, a Global Player. The only global operator with seamless transatlantic mobile communication services
Main emphasis: mobile communications
(majority shareholdings)
Integrated markets (majority shareholdings)
* Selected international subsidiaries and shareholdings
MVNOs and Wholesale Business Models at Deutsche Telekom
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MVNOs with Deutsche Telekom. We are the leading mobile wholesale provider in Europe and we create mutual benefits.
Textbox Headline
Textbox HeadlineTelcos & Enablers Textbox HeadlineData only & M2M
Consumer & Business Customers
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Our Mobile Wholesale Business Models. Business model support along the whole mobile value chain
HLR/
AuC
GMSCService
Delivery
Charging
& Billing
Customer
Care
Con-
tract
Pri-
cing
Bran-
ding
Distri-bution
Access Core
MSCAccess
Networks
CustomerService & Platform
MNO
„Full“
MVNO
Owned and controlled by MNO Shared ownership/control possible Owned/controlled by partner
Direct/
Indirect
MVNO “Light”
Branded SP
Classic SP
MNO2nd brand
Direct/
Indirect
Branded
Reseller (BRS)
Extended perspective on Wholesale
T-Mobile
Examples
Lead on Strengths for successful partnerships
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Proposition and Pricing
Scale
Financials
Customers
Deutsche Telekom(T-Mobile)
Fit with T-Mobile brand
Limited deployment efforts
Attractive business case
Complementary base
Complementary services; avoid disruptive pricing
Our Partner
USP
Critical mass
Healthy financials
Attractive brand
DistributionComplementary
channelsExtensive reach and execution excellence
Strong growth of loyal customers
Brand
Checklist for successful and sustainable mobile wholesale partnerships
It’s a
ll in
the
mix
Partner Checklist. Focus on sustainable mobile wholesale partnerships.
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Successful MVNOs. Lead on Strengths
Triple Play Service Bundle
Strong Distribution
Ethnic Mobile Calling
..but don’t neglect the other mix components
Emotional Value Proposition
Portable Location Service
Selected Case studies of focused MVNO offers
Connected Drive Service
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Tele2 in the Netherlands. Compelling FMC services through wholesale partnership with T-Mobile.
Background:
-
Swedish telco offering all whole portfolio of telco services in several European countries.
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T-Mobile partnership in the Netherlands based on excellent experience with T-Mobile in Croatia.
Business model:
National Roaming
Launched in:
September 2009
Proposition:
Full range of telco services –
now enhanced
by mobile broadband
Tele2 –
Leading alternative FMC service provider.
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Background:
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Connected Drive services offered world wide on T-Mobile embedded SIM solution.
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“BMW Online”
and BMW Assist”
include emergency
calls, traffic information, travel service breakdown calls, hotel and restaurant search.
Business model:
M2M
Launched in:
May 2005
Proposition:
Online connected drive service
BMW –
Connected Drive Services.
BMW Group Worldwide. Innovation via T-Mobile embedded SIM solution.
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Background:
Navigon offers an automotive-centric device with integrated real-time services based on a embedded T-Mobile SIM card. Additionally, T-Mobile iPhone users get free-of-charge access to the full version of Navigon’s MobileNavigator.
Business model:
M2M
Launch date:
October 2009
Proposition:
Mobile navigation and information services
NAVIGON Connected PND: Launch in more than 15 countries.
Navigon in Europe. Mobile navigation enhanced by information services
The role of enablers
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Spread of enablers driven by fragmentation of business models and smaller partners.
Enablers help MNOs and MVNOs to focus. Leverage the benefits of a multi-partner setup
Mobile operators increasingly target smaller MVNOs via Mobile Virtual Network Enablers (MVNEs) and Aggregators (MVNAs).
Wholesale business models become more sophisticated; “telco-me-too”models don’t add sustainable benefits in mature markets.
Enablers / Aggregators
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MVNOs at Deutsche Telekom. MVNOs as business engine are an essential element of our growth.
We have one dedicated Wholesale Unit on an international basis for all your needs.
We have a transatlantic footprint and strong Wholesale operations in Europe and the US.
We bring different players of the value chain together into MVNO partnerships.
We offer fixed and mobile wholesale services and solutions.
We are the first point of contact for anybody interested in the MVNO business.
Leverage the potentials of MVNO business with Deutsche Telekom
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Deutsche Telekom AGPeter HoffmannVice President International Mobile Wholesale eMail: [email protected]
Questions welcome