Machine to Machine (M2M).Bringing the Internet of the things to life.Andrzej Ochocki – Deutsche Telekom A.G., M2M Competence Center, Head of Marketing & Proposition Dpt. eDay, Rotterdam, 15.09.2011.

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Use cases and benefits

What is M2M?Bring the Internet of the things to life!

Machine-to-Machine communication stands for a technology that supports wired or wireless communication between devices anytime and anywhere.

“Traditional” M2M enables innovative solutions for process optimization, machine monitoring and efficient resource deployment.

In comparison to traditional M2M industry verticals, M2M in consumer electronics promises much higher growth in the future.

Networks

Mobile Fixed-line

M2M Enabler

Devices

Data Integration Point

Machine 1

Machine 2

Machine 3

Machine-to-Machine (M2M) ecosystem.Broad variety of market segments with heterogeneous needs and wants calling for individual market approaches.M2M Ecosystem

Hardware (Box + Modem) E2E solution

Vert

ical bu

siness

opport

unit

ies

Horizontal business opportunities

1. Transport & logistics2. Vehicle telematics3. Smart metering / Smart grid4. Connected consumer

electronics5. Security6. Retail & commerce7. Industrial automation,

monitoring & control8. Health care9. Public sector &

infrastructure

1

2

3

9

7

65

8

4

Transport & Access

M2M business characteristics.Strong differences in general customer requirements.Traditional Mobile business

Typically large customersHigh number of SIM’s

Typ. Data / SMSMostly without voice

Typ. 1 SIM

Voice & Data

Broadband data

M2M

Most segment use cases typically low bandwidth/volumes

Typically long contract durations

10k’s…100k’s

Decreasing Contract durations

Complete customer offer

Part of a complete solution / value chain

Typ. Home countryVar. Segments with intl. deploymentsHome network & Permanent Roaming

Typ. machines/applications have controlTyp. Human interface

Market trends – Overview. STEEP analysis shows strong support for M2M business.

Social-cultural / demographic

Social-cultural / demographic TechnologicalTechnological EnvironmentalEnvironmentalEconomic Economic PoliticalPolitical

Increasing mobility-

Connectivity everywhere

Increasing mobility-

Connectivity everywhere

Ubiquity of smart devices

-Huge Data Potentials

Ubiquity of smart devices

-Huge Data Potentials

Ageing population-

Monitoring solutions

Ageing population-

Monitoring solutions

Globalization-

Servicing the world

Globalization-

Servicing the world

6

Cost Pressure-

M2M efficiency potential

Cost Pressure-

M2M efficiency potential

Go green-

ICT to reduce CO2

Go green-

ICT to reduce CO2

Unification of Markets

-New market potentials

Unification of Markets

-New market potentials

Scarcity of resources

-M2M to drive

efficiency

Scarcity of resources

-M2M to drive

efficiency

Regulatory Mandates

-New opportunities

for M2M

Regulatory Mandates

-New opportunities

for M2M

Miniaturization/Price Reduction

-New M2M Use

Cases

Miniaturization/Price Reduction

-New M2M Use

Cases

Deutsche Telekom worldwide: mobile and fixed-line networks.Limited mobile footprint, strong fixed-line capabilities.

Albania AMC (via Cosmote)

Bulgaria Globul (via Cosmote)

Germany Telekom Deutschland

Greece OTE, Cosmote (via OTE)

United Kingdom Everything Everywhere

Croatia T-Hrvatski Telekom

Former Yugoslavian Republic of Macedonia

Makedonski Telekom (via Magyar Telekom), T-Mobile Macedonia (via MakTel)

MontenegroCrnogorski Telekom (via Magyar Telekom)

Netherlands T-Mobile Netherlands

Austria T-Mobile Austria

Poland Polska Telefonia Cyfrowa (PTC)

RomaniaRomtelecom (via OTE), Cosmote Romania (via Cosmote)

Serbia Telekom Srbija (via OTE)

SlovakiaSlovak Telekom, T-Mobile Slovensko (via Slovak Telekom)

Czech Republic T-Mobile Czech Republic

HungaryMagyar Telekom, T-Mobile Hungary (via Magyar Telekom)

USA T-Mobile USA

*Selected international subsidiaries and affiliates.

Mobile communications

Fixed line & mobile communications

Ambition.

M2M Solutions

M2M Services

M2M Developer Platform

M2M Access &Enabler Platform

M2M

1-3

2

3

3

M2M – from connecting everybody to connecting everything - global SIM, open and scalable platform, global service alliance, global partner and developer network

M2M – from connecting everybody to connecting everything - global SIM, open and scalable platform, global service alliance, global partner and developer network

Global developer network –broad selection of comprehensive M2M toolkits, fast and easy application dev., brings all M2M developers together

Global developer network –broad selection of comprehensive M2M toolkits, fast and easy application dev., brings all M2M developers together

Open and scalable platform, global SIM – full customer control and management, secure across mobile, fixed and wireless sensors, SIM that works seamlessly around the globe, tariff valid in any country

Open and scalable platform, global SIM – full customer control and management, secure across mobile, fixed and wireless sensors, SIM that works seamlessly around the globe, tariff valid in any country

Global services – excellent service experience across borders, best in class delivery, value added quality management, global service alliance

Global services – excellent service experience across borders, best in class delivery, value added quality management, global service alliance

Solution bouquets – attractive and innovative M2M solutions for all 9 vertical segments, in-house and partnership based, global M2M market place making developers and verticals fortunes

Solution bouquets – attractive and innovative M2M solutions for all 9 vertical segments, in-house and partnership based, global M2M market place making developers and verticals fortunes

M2M Product experience.

M2M Solutions

M2M Services

M2M Developer Platform

M2M Access &Enabler Platform

M2M

1-3

2

3

3

M2M Platform

M2M Toolkit

M2M Service Alliance

DT M2M International Website, www.telekom.com/m2m

DT partner based M2M Solutions. Examples shown.

Call a Bike Car Navigation Remote Socket

M2M SIM Chip

M2M Module

DT M2M Partner Portal

Fire detector

SDK

DTFT

Deutsche Telekom.M2M Product Portfolio.

Deutsche Telekom M2M Product Portfolio1.

1 – local differences in M2M portfolio between NatCos.

M2M10 MB

1. Mobile seamless network access

Coverage, quality and security

Roaming

2. M2M SIM Cards Standard national

SIM Cards Dedicated national

M2M SIM Cards (embedded SIM)

4. M2M Tariffs Dedicated standard

M2M tariffs Individual tariffs for big

customers

3. M2M Platform Customer Web Self

Care APIs(currently only in DE, international

rollout ongoing)

M2MSLA

M2M Partners Portfolio International and

local partners Solution and

strategic partners

5. M2M SLAs SLA Packages

examples only

Thank you for your attention.

ContactDeutsche Telekom AGM2M Competence Centerandrzej.ochocki@telekom.de+49 151 17495544