Create A Net Centered Company eMarketing Techniques 2009

Create a Business Internet Strategy 5/6/2009

www.InternetStrategiesGroup.com 1

Create a NET Centered Company

Adopt integrated Internet strategies in every department of your organization!

Internet Strategies Group

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Don Philabaum

President & CEO


www.internetdough.NET

Realties today

1. The Internet is an important biz strategy

2. Most biz focus is on email marketing

3. The Internet is destroying industries, yet opening new opportunities


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Agenda

• Identify changes in customers behaviors

• Define the process of becoming a NET-Centered

• Discuss best practices


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Steps

Think Different

NET-Centered

Disintermediated

3 C’s

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Consumer Behavior has CHANGED!

• Bank

• Shop

• Entertain

• Communicate

• Information

• Study

• Network

• Search

• Date

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Three C’s



Behavior Change ONE - Community

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Behavior Change TWO - Collaboration

Tens of millions of people share their news, information, and views in the blogosphere, a self-organized network of over50 million personal commentary sites that are updated every second of theday.

Behavior Change THREE - Content

“I would expect that next year, people will share

twice as much information as they share this year, and

next year, they will be sharing twice as much as they did the year before,”



Revolutionary Behavior Changes

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Steps

Think Different

NET-Centered

Disintermediated

3 C’s

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Mass Media Use is Declining

• Magazine subscriptions are down

• Newspaper subscriptions are down

• Radio listening - down

• TV audience is fractured & down

• Direct mail is more expensive

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New Marketing Tools

Mass Marketing = Interruptive Social Media Marketing

• Value Paks

• Newspapers

• Flyers

• Radio, TV, Cable

• Billboards

• Magazines

• Telemarketing

• Direct Mail

• Yellow Pages

• Blogs

• Article Marketing

• Email Marketing

• Video

• Podcasts

• Social Networking

• SEO/SEM

• Analytics

• Twitter

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Management is stuck in the past!

• “A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in their organizations as the ones that “missed” the Social Media revolution!”

Robert ScobleBlogger, Former Microsoft Corp

“A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are de liberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in thei15




Foreign Language

• Widgets• API• Affliate Marketing• Social Status• Social Validation• Reputation Management• MySpace/Facebook• Transparency• Authenticity• Consumer Powered

Media• Viral Marketing• Crowdsourcing• User Generated Content• Web 2.0• Social Media• AdSense• Social Networking• Online Community• Smart Mob

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Chaos


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Disintermediated!

• Travel

• Books/Merchandise

• Music

• Media (Print, Radio, TV)

• Investment

• Home Mortgage

• Commerce

• What makes you immune?

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Your Business is NEXT!


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It will profoundly shake up the status quo almost everywhere – generating enormous economic, cultural and political convulsions!

Don Tapscott & Anthony Williams

Internet DoughCreate a Business Internet Strategy to Make More Dough

Steps

Think Different

NET-Centered

Disintermediated

3 C’s

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Where we’ve been


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Where we are going…

• Net Centered Organization


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All Industries Benefit!

1. Business

2. Manufactures

3. Franchise & Retail

4. Small Business

5. Musicians

6. Medical Health

7. Utilities

8. Associations & Clubs

9. Education

10. Libraries

11. Religious Organizations

12. Entertainment/Media

13. Authors

14. Law Enforcement

15. Government

16. Politicians

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Tools For Everyone


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Leverage Social Media!

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All Departments BenefitInternet Strategies

Group

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1) Sales/Marketing and PR

2) Customer Service

3) Product Development

4) Production

5) HR

4) Finance

6) Quality Control



Sales


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MarketingInternet Strategies

Group

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PR


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Customer Service

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Product Development – Customer Service

Company Ambassadors


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Product Development


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Production


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Human ResourceInternet Strategies

Group

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Finance


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Quality ControlInternet Strategies

Group

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Steps

Think Different

NET-Centered

Disintermediated

3 C’s

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Acquire Customers

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Retain

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Engage

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http://www.topthistv.com/

Steps

Think Different

NET-Centered

Disintermediated

3 C’s

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http://www.topthistv.com/



Steps to Create a NET Centered

Company


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2) Do an Internet audit of each department

3) Research & adopt proven industry practices

4) Integrate departments Internet strategy

1) Get management on board

When You Do - Your Benefits

1. Sales/Marketing -- increase leads & sales2. PR -- increases brand awareness & exposure3. Customer Service -- provides better

service at lower cost4. Product Development -- faster at less cost5. HR -- attract better candidates, retain staff,

better trained staff6. Finance -- reduce costs, reduce discounts7. Operations -- increase quality, choices and

customizations

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Next Steps

• Start the discussion

• Create a written plan with requests for resources

• Identify which department you want to start with

• Download my free eBook Internet Dough at www.internetdough.NET

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http://www.internetdough.net/



Don Philabaum

President/CEO


[email protected]

800.805-9413

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Create A Net Centered Company eMarketing Techniques 2009

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