Analysing Use of Photography in the Music Magazine Genre – Name/ edition of Publica tion ___ CLASSIC ROCK MAGAZINE _

Feature How is it used? What is the effect on the target audience?What is the image (briefly describe what you see)

On the front cover, you see an image of two males; they are the main focus as they are the biggest image on the page, and the only image that is featured on this magazine. The name of their band “AEROSMITH” is in different font and has more focus on it, compared to all the other stories and names on the front of the magazine.

The main focus, the two males, look around their 50’s and/or older. This gives us an indication of what age range this magazine is reaching out too. The middle aged women and men and/or older. As they are the only image on the front cover it shows that they are a highly regarded and important and important brand. Also how their name “AEROSMITH” is the biggest text on the magazine, apart from the name of the magazine, it stands out, compared to every other text piece on the magazine. This shows that their name is recognisable and fans of this band would buy this magazine on impulse, regardless of the price or what magazine it is, the magazine editor knows that fanatic fans of “AEROSMITH” would buy this magazine by just seeing the name and their faces, hence, why they put the focus on them and the name of their band. The price of the magazine also indicates that this magazine is meant for a certain social class, middle classes and upper, but if they are basing it on impulse buys then it is directed at any social class.

Camera shot/ camera angle (Once CD is removed) The camera shot is a double medium close up shot.

The camera shot used helps capture the facial expressions of the band, Aerosmith; it shows the personality of the two males just from the way they are posed and from their faces. Also the positioning of the men shows which ones the magazine is more focused on and which out of the two has a larger fan count than the other. The

male on the left is seen as more important and a bigger ‘star’ than the other male. He covers the masthead of the magazine, whereas the other male is behind. Showing that the magazine is willing to lose its brand identity for the left hand side male but not for the other. This has an effect on the audience as they would purchase the magazine if it looked interesting, the male on the left proves to be an interesting and exciting character from the way he is dresses, and therefore they would be more willing to purchase the magazine. If it was the other male in the focus, they sales of the magazine wouldn’t be as much because he seems a laidback and duller character compared to the man on the left.

Colour Background colour of magazine is a dark grey. The title is a bronze/beige colour.

The colour used on the background is suitable as it puts an emphasis on the main focus, makes them ‘pop’ off the page, it also suits the music genre of this magazine. This makes avid fans of rock, want to buy it. The colour represents authenticity which people crave for and look for whenever they are purchasing any item, including magazines. The colour of the masthead shows class and sophistication, it to the audience, shows quality. This effects the audience as many readers and buyers want quality in what they purchase.

Props No props used. -

Clothes/hairstyles Left hand side male; wears leather jacket with feathered cuffs, a dark multi coloured shirt, chest is exposed, two rings; one skull ring and one pair of wings ring and metal eye piece. Once the CD is

The clothing that Aerosmith wear shows that they conform to their stereotype of rock, it also represent their characters and the music genre they are into. This connects the audience with the

removed, you see he wears several necklaces, one leather pouch chain with a bone like item in it, a simple bell chain and a chain with a lump, gold coloured, on it. Silver flower brooch, feathered hat and ear stretching earrings. Hair style, streaks of pink, shoulder length and very messy.

Right hand side male; wears leather jacket, top shows an exposed chest, wears two necklaces one with chain and ring and the other simple chain with links. Hair has streaks of grey at the front; the rest of his hair is a jet black colour, hair is kept relatively neat.

main focus as they have something in common, their love for rock.

Cropping/ image manipulation More focus on the male on the left, brought forward while other male is behind and less out of focus.

Shows that the article within the magazine will be more focused on the male on the left hand side than the other male. This increases the chance if people buying it as they would like to know more about the character that seems more interesting, out of this duo.

Conventional/ stereotypical As this is a rock magazine, the main focuses conform to their stereotype. They do this through the clothes and jewellery they are wearing, and their hairstyle.

The stereotypical way the duo are dressed puts comfort in the target audience’s mind as they can be reassured that the music genre Aerosmith produces is rock.

Mode of Address The magazine is addressing rock, the best quality. From the style of the magazine and the way the main focus is presented it is obvious that the magazine is based on rock, the name of the magazine also gives it away but the way the magazine is designed makes it more realistic.