Conversion Optimization starts in the SERPs
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Conversion Optimization, Content Marketing & SEO
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In this presentation I outline how and why Conversion Rate Optimization starts in the search results.
Transcript of Conversion Optimization starts in the SERPs
Conversion Optimization,Content Marketing &
SEO
yoast.com
Previously on...
Content Marketing& SEO
εὐαγγέλιον
That’s where we are now....
Conversion Optimization starts in
the SERP
branding
branding
social proof
Nice... But I’m no big name
blogger.
page <title>
page <title>
meta description
page <title>
meta descriptionshow a date? or not?
Conversions from Social Media?
What’s missing?
(Conversion) Optimize Everything
not just pages