What To Do With Blended SERPs?

Where Do People Look For Answers?

Questions To Research

• Asking Questions About?• Looking For Answers On?• Looking For Videos About?• Looking For Images About?• Looking For Reviews On?• Looking For Testimonials On?• Reading Blog Posts/Articles On?• Looking For Tips On?• Looking For Help On?

Blended Media In The SERPs•Images•Videos•News•Shopping•Blog Posts•Books•Local•Real Time•Social Circle

Research Your Industry

Research Examples

Get Creative

Takeaways• Images - How can you better use images and get them to show up in the

SERPs?• Videos - How are others using video? How can you implement with

current strategy? Create a YouTube Channel. • News - Are you posting regular press releases? Use your competitor to

get ideas. They will show up in the SERPs.• Shopping Results - Are you using sites like Shopzilla to get into shopping

results? There are plenty others too. • Blog Posts - Are you even blogging? Find the questions that people are

asking - and answer them! You be the one that provides that killer content!

• Books - Could you write a book about your industry?• Social Circle - There is more and more of a need to get involved in Social

Media.• Local - Make sure and set up all your local accounts.• Real Time - Participate, become an authority

Matt SiltalaDream Systems Media, Owner

http://www.dreamsystemsmedia.comFind me on Twitter: @Matt_Siltala