SEO Spam In Action: Analysing "website design" SERPs in NZ

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SEO spam analysis of link-building practices for sites currently ranking Top 5 on Google.co.nz (Google New Zealand) for the term “Website Design”. 4 of the 5 sites ranking top for “website design” in New Zealand participate in link schemes. �

Transcript of SEO Spam In Action: Analysing "website design" SERPs in NZ

  • website design
  • Overview: Analysis of link-building practices for the sites currently ranking Top 5 on Google.co.nz (Google New Zealand) for the term Auckland Website Design. Website Design gets 1,600 exact monthly searches in New Zealand. The Top 5 results were captured from an Icognito search on July 28th 2014 Disclaimer: The author of this document is not affiliated with any of the websites analysed hereafter, nor their competitors. Information was compiled for research purposes only.
  • #1 zyber.co.nz #3 fueldesign.co.nz #4 96black.co.nz #5 littlegiant.co.nz
  • #1 zyber.co.nz Side-wide dofollow Client Footer Links Keyword-stuffed anchors: Website Design. Dofollow Backlinks Unique Domains Backlinks/Unique Domains 82,797 676 122
  • High PR Paid Links (PBN) e.g. scfairshare.org PR4, website design Auckland Dec 2013 mianesthesiologist.org PR3, Auckland web development service Apr 2014 andrs-dz.org PR5, Auckland website design July 2014 #1 zyber.co.nz Dofollow Backlinks Unique Domains Backlinks/Unique Domains 82,797 676 122
  • #1 zyber.co.nz SEO Score: F PBN spam links, unearned links, keyword-stuffed anchors.
  • #2 wikipedia.org SEO Score: A Earned, natural links, varied anchors. Dofollow Backlinks Unique Domains Backlinks/Unique Domains 3,558,852 403,194 9
  • #3 fueldesign.co.nz Dofollow Backlinks Unique Domains Backlinks/Unique Domains 37,385 148 253 Side-wide Client Footer Links Keyword-stuffed anchors: Website Design. Nofollow attribute only used for client portal link. SEO Score: D Unearned dofollow links, keyword-only anchors.
  • #4 96black.co.nz Dofollow Backlinks Unique Domains Backlinks/Unique Domains 4,650 103 45 Side-wide Client Footer Links Keyword-stuffed anchors: Website Design. SEO Score: C - Unearned dofollow links, keyword anchors.
  • #5 littlegiant.co.nz Dofollow Backlinks Unique Domains Backlinks/Unique Domains 122,989 175 703 Side-wide dofollow Client Footer Links Mixed branded anchors: Website design By Little Giant, image links. SEO Score: C + Majority of backlinks are unearned dofollow links with branded anchors.
  • Takeaways: Google Quality Guidelines recommends webmaster avoid link schemes. A link scheme is: Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Googles Webmaster Guidelines. Links schemes include: Buying or selling links that pass PageRank. Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites. Widely distributed links in the footers or templates of various sites. 4 of the 5 sites ranking top for website design in New Zealand participate in link schemes.
  • Tip: Footer link schemes are easy to spot by dividing the number of dofollow links by the number of referring domains: As the above table shows, only Wikipedia.org has a natural number of dofollow links per linking domain (9). So why does Google rank these sites top? More SEO research & SERP analysis: http://internetfolks.com Twitter @tomtheseoguy Website Dofollow Backlinks Unique Domains Backlinks/Unique Domains zyber.co.nz 82,797 676 122 wikipedia.org 3,558,852 403,194 9 fueldesign.co.nz 37,385 148 253 96black.co.nz 4,650 103 45 littlegiant.co.nz 122,989 175 703