Dr Pete's Guide to the Changing Google SERPs

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DR. PETE’S GUIDE TO THE CHANGINGGOOGLE SERPS

REMEMBER THIS?


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WELCOME TO NOW


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IT GETS WORSE


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A BUFFET OF ADS


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A NICHE TAKEOVER


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SIA LATER, ORGANIC


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NOW IT’S PERSONAL

I KNOW WHAT YOU’RE THINKING

©2007 Ivonne

Wierink

(ShutterStock)


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SO, LET’S LOOK AT THE DATA…IMAGESNEWSIN-DEPTH ARTICLES

(FEB 3, 2015)46%


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ADD IN SOME KNOWLEDGE…KNOWLEDGE PANELANSWER BOXESKG CAROUSELSVERTICALS64%


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ADD IN SOME ENHANCEMENTS…VIDEO THUMBNAILSREVIEW STARSSITE-LINKSKNOWLEDGE GRAPHVERTICALS

80%


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ADD IN SOME LOCAL FLAVOR…LOCAL PACKSSNACK PACKSLOCAL ONE-BOXESENHANCEMENTSKNOWLEDGE GRAPHVERTICALS

82%


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AND FINALLY, LET’S GET PAID…AD BLOCKSPAID SHOPPINGLOCALENHANCEMENTSKNOWLEDGE GRAPHVERTICALS

97%


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ATTACK OF THESNACK PACKS


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BYE, CAROUSELS


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HI, SNACK PACKS


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BUILT-IN FILTERS


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CLICKS TO GOOGLE


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LOCAL STORES


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LOCAL HOTELS


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LOCAL PRODUCTS


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SNACK PACKSWERE DESIGNEDFOR MOBILE


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REVENGE OF THEKNOWLEDGE


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KNOWLEDGE GRAPH IS GROWING


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“

MAYBE WE’RE NOT CRAZY?

Google won’t say officially what

percentage of queries evoke a

Knowledge Graph answer but appears

comfortable with a ballpark estimate

of about 25 percent.

-- Steven Levy


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ANSWERS, GEN 1.1


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DATA IN FREEBASE


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ENDLESS ANSWERS


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HUMAN-EDITEDKNOWLEDGEDOESN’T SCALE


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ANSWERS, GEN 2.0


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ANSWERS & MORE


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THE RABBIT HOLE


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WHY EVEN CLICK?


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NEW CAROUSELS


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MINI-KNOWLEDGE


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THE RISE OF THEAD HYBRIDS


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PAID BOOKINGS


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PAID PRODUCTS


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PAID MUSIC


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PAID MUSIC, V2


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WHY NOT BUY IT?


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PAID MOVIES


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IT CAME FROMTHE FUTURE


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SHOPPING, V2.0*

IN T

ESTI

NG*


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SHOPPING CAROUSEL*

IN T

ESTI

NG*


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PAID LOCAL PACK*

IN T

ESTI

NG*


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EXTENSION PACKS


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PAID CAR DEALERS*

IN T

ESTI

NG*


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PAID LISTINGSARE LIVE NOWON MOBILE


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RICH KNOWLEDGE


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ONCE AGAIN,IT CAME FIRSTTO MOBILE


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ANSWERS, V2.1


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PACK YOUR SERPSURVIVAL KIT


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BEWARE THE FILTER

WE’RE #1!


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FACE THE TRUTH


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DON’T BE BOT FOOD


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GOOGLE IS HUNGRY


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PLANT EVERGREEN


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HARVEST RESULTS


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WHAT’S NEXT? LOOK TO MOBILE

…we launched some pretty big design

improvements for Search on mobile

and tablet devices (mobile first! :-).

Today we've carried over several of

those changes to the desktop…

-- Jon Wiley (Google)

“


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Dr Pete's Guide to the Changing Google SERPs

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Transcript of Dr Pete's Guide to the Changing Google SERPs