Content Strategy Presentation
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This is the condensed PowerPoint presentation of my short eBook entitled "Content Strategy: Six Steps to Better Content." It's a guide to understanding, developing, and implementing a content strategy that can help organizations more effectively create and manage content for all channels, not just the Web.
Transcript of Content Strategy Presentation
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So what is a Content Strategy?
Analysis
Creation
Publication
Maintenance
…of useful, current, appropriate,
and valuable content
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Content Audit & Inventory
6 Steps for Creating
More Effective Content
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Content Audit & Inventory
Key Theme Development
6 Steps for Creating
More Effective Content
www.BIGWORDScontent.com
Content Audit & Inventory
Key Theme Development
Content Resource
Assessment
6 Steps for Creating
More Effective Content
www.BIGWORDScontent.com
Content Audit & Inventory
Key Theme Development
Content Resource
Assessment
Content Creation
6 Steps for Creating
More Effective Content
www.BIGWORDScontent.com
Content Audit & Inventory
Key Theme Development
Content Resource
Assessment
Content Creation
Review, Revision, Approval
6 Steps for Creating
More Effective Content
www.BIGWORDScontent.com
Content Audit & Inventory
Key Theme Development
Content Resource
Assessment
Content Creation
Review, Revision, Approval
Maintenance
6 Steps for Creating
More Effective Content
www.BIGWORDScontent.com
Step I: Content Audit & Inventory
Has our company changed?
Has our product or service changed?
Has the market and/or competition changed?
Has our target audience and/or its
needs changed?
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Step 2: Key Theme Development
Who are our target customers?
What are their “pains”?
How does our product or service
make that pain go away?
What is different about our “pain relief”
compared to our competitors?
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Step 3: Content Resource Assessment
Who’s going to write the content?
Where’s the information coming from?
Who’s going to gather and manage
the information?
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Step 4: Content Creation
Research: Talk, Look, Listen
Review: Check Your Raw Data
Write!
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Step 5: Review, Revision, Approval
Review early and often
Keep revisions to a minimum
Get decision-maker’s approval
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FINISHED!
Actually, no.
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Step 6: Content Maintenance
Review content periodically
Revisit your resources
Write some more
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CoConclusion
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Striking the Right Balance
Align goals with audience needs
Match your schedule to your resources
The “Yin” of work, the “Yang” of fun
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Co
Start where you are.
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Co
Use what you have.
Start where you are.
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Co
Do what you can.
Arthur Ashe
Start where you are.
Use what you have.
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