Spaa digital content strategy pj presentation
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Transcript of Spaa digital content strategy pj presentation
PETER JENETSKY
GENERAL MANAGER CONTENT STRATEGY & MARKETING
“WE ARE ON THE CUSP OF
UNPRECEDENTED CONSUMER ACCESS
TO PREMIUM CONTENT- BOTH
CURRENT AND PAST SEASONS’ TV
PROGRAMS ALONG WITH ARCHIVED
NEW-RELEASE MOVIES”
WILL RICHMOND
A leading provider of movies to Australian subscription television audiences for over a decade
OWNED AND OPERATED BY A PARTNERSHIP OF HOLLYWOOD’S BIGGEST STUDIOS
WITH EXCLUSIVE PARTNERSHIPS AND OUTPUT FROM MANY MORE
BROADCAST & VOD PLATFORMS
AUSTRALIA’S FIRST SUBSCRIPTION
ON DEMAND MOVIE CHANNEL
AVAILABLE ON:
DIGITAL PLATFORMS
BRANDED SITES
3
rd PARTY SITES
CONTENT
COMMISSIONED TV SERIES
• $13M investment. Fully funded by Movie Network Channels
• A programming and marketing platform for FMC and FOXTEL
• Genuine multi-platform initiative creating a vehicle for audience engagement across a variety of platforms
• Conspiracy 365 presents as a potential franchise opportunity with subsequent series and spin-offs.
COMMISSIONED TV SERIES
LIVE & LOCAL SPECIAL EVENTS
DIGITAL CONTENT
competition winner
87,750 views
Mollusks Livin with Steve
3 additional series commissioned
COMMISSIONED CONTENT
LOCALLY PRODUCED CONTENT
ACQUIRED CONTENT
850,000
views
930,000
views
WHERE DOES ONLINE CONTENT FIT INTO
OUR BUSINESS?
US MARKETING SATELLITE PENETRATION 89%
EVOLVE & EMBRACE
INNOVATE & EXPERIMENT
EMBRACE CONSUMER BEHAVIOUR:
PLATFORM POLYGAMY
BRAND & CONTENT DISCOVERY
WWW.MNC.TV