Strategy presentation
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description
Transcript of Strategy presentation
CREATIVE BRIEF
CREATIVE BRIEF
CREATIVE BRIEF
CREATIVE BRIEF
CREATIVE BRIEF
Product/ServiceCompetitionTargetTarget InsightPromise/Proposition/Single Most Important ThingTone
CREATIVE BRIEF
Product/ServiceCompetitionTargetTarget InsightPromise/Proposition/Single Most Important ThingTone
CREATIVE BRIEF
Product/ServiceCompetitionTargetTarget InsightPromise/Proposition/Single Most Important ThingTone
STAND OUT
USP
COMPETITION
OR THE ZAG STRATEGY
SHAMEFULHILL
HOLLIDAYPLUG #1
TARGET
TARGET INSIGHT
TONE
SHAMEFULHILL
HOLLIDAYPLUG #2