- Page views to drive advertising? - Lead generation to fill a pipeline? - Customer engagement to help sales?- Customer success to decrease churn?- Benchmark articles to increase
credibility?
There is no such thing as lucky content.
It probably won’t be viral.Make it shareable.
Plan ALL the steps
- Keyword research- Competitive research- Content research
Share your content plan
- Get your team to understand- Get participation- Award any internal help