Content Marketing World 2016 Overview

@JoePulizzi • #CMWorld

Content Marketing World 2016

Getting the Most Out of the Largest Content Event

Joe PulizziFounder, Content Marketing Institute@JoePulizzi



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THINGS TO KNOW① CMWorld Started in 2011, Now in Year Six.② Content Marketing World brought 3,500 delegates from over

50 countries to Cleveland, OH USA in 2015.③ 40 of the Fortune 100 (largest global companies) attended

the event in 2015.④ Content Marketing World is the Largest In-Person Content

Marketing Event in the World.⑤ Produced by Content Marketing Institute (a UBM company)



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1 WHY ATTEND



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WHY ATTEND - SESSIONS• Over 225 speakers and 100

different sessions from recognized global brands.

• Non-brand speakers are all accomplished thought leaders and published authors.



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WHY ATTEND - SPEAKERS


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WHY ATTEND - STREAMS• 12 different streams PER DAY to cover every major

marketing challenge around content.• Tracks Include: Advanced, Basic, Content Creation,

Distribution, Conversion, Demand Generation, Email, SEO/Findability, Global, Strategy, ROI/Measurement, Sales, Teams/Workflow, Native Advertising and more.



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3 NETWORKING/EXHIBITS



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NETWORK


• The Latest Content Marketing Technology

• Ample Time for Networking with Peers

• Lunch and Learns Both Main Days of Event


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NETWORKING TIPS• Schedule your sessions in advance to make sure you can

get the classes you want, around the people you want to meet.

• Download the CMWorld App to networking before, during and after the event.

• Speakers are VERY accessible at Content Marketing World.



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@JoePulizzi • #CMWorld@JoePulizzi • #CMWorld


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CLEVELAND• Rock and Roll Hall of Fame and Museum• Playhouse Square• Cleveland Museum of Art• The Flats• East 4th Street• Ohio City – West Side Market• Cedar Point (Sandusky)



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4 ContentMarketingWorld.com



Joe [email protected]

SEE YOU AT CMWORLD 2016!


mailto:[email protected]

Content Marketing World 2016 Overview

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Transcript of Content Marketing World 2016 Overview