Marketing Automation Overview
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Visitors, prospects, customers: improve your conversion rate! Marketing automation solution is a good option for managing your digital marketing campaigns in just one place, assess their results and generate qualified leads. It allows you to be more effective and to save time. Here is a presentation of one of these platforms and of its available options.
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Ideooweb has tested and utilized a marketing automation solution and here we give some insights about its main functionalities: inbound marketing, lead intelligence, content and email marketing, reports.
Transcript of Marketing Automation Overview
Visitors, prospects, customers: improve your conversion rate!
Marketing automation solution is a good option for managing your digital marketing campaigns in just one place, assess their results and generate qualified leads. It allows you to be more effective and to save time. Here is a presentation of one of these platforms and of its available options.
KeywordsConversion rate
Visits due to keywords
Keywords
Position and evolution
The "Keywords" option allows you to select and manage the relevant keywords for your business. You can add an unlimited number of keywords and see your position and your ranking evolution for the related keywords. The number of visits from your keywords allows you to realize the effectiveness of your positioning strategy: did I set the right keywords? Did I put enough emphasis on them in my web content?
PagesPage score
Pages Issues
Status
Optimize your website or blog has never been so easy. The platform analyzes all your web pages and highlights the shortcomings in terms of SEO and navigability. A status column tells you if your actions have solved or not the related problems. The platform gives a score to your web site pages depending on the number of errors and on their impact.
Lead intelligence Number of visits by the visitor
Information about the visitor behaviour
The lead and visitor tracking option is undoubtedly one of the greatest strengths of the platform. The "Lead Intelligence" tab lists your visitors and stores the information it gets about them as for instance their identity, the number of visits, the pages they visited, date and time of their visit, etc. .... downloaded content. It’s just what you need to qualify your prospect!
Landing pages editor
The landing pages editor can set up landing pages for your mailing or your social media campaigns. They allow you to provide content or give a promotional offer by asking for some information (for instance the email adress) or pay with a "Like" on Facebook. In this section you’ll find some preformatted templates and it’ll take you throughout all the setting up landing pages process in order to get precious information about your potential customers.
Reports
Create new reports
"Traffic Report" tab allows you to analyze the performance of your web media and your campaigns performances. You can monitor the number of visits, their sources, and many other statistics. You can also quickly create new custom reports.
Email campaign management
Message exemple
Gérer vos campagnes de mailing en interne grâce à cette fonctionnalité : vous pouvez créer rapidement des e-mails avec des mises en pages originales et soignées, cibler vos envois en créant des listes de prospects. Vous pouvez ensuite suivre le nombre d’ouverture, de clicks, de désinscriptions et de conversion de vos prospects.
IdeoowebConsulting agency in digital marketing
Joseph CurtoTel : (+33)6 52 00 32 28Mail : [email protected] : @JosephCurto
