Internet Marketing Overview
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Internet Marketing
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There’s been a massive shift from traditional marketing to digital
marketing
What’s happened?
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A new way of shopping, working & communicating
The Internet Explosion
It’s a whole new world.
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Epic Internet Growth
Internet users (June 2010)
Projected number of users expected to double by 2015
1,966,514,816
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What is Internet marketing and how does it work
?
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Internet Marketing
Cost-effective marketing & advertising channel
Connect with an extremely targeted audience
Submit marketing content through many mediums
Podcasts, articles, blogs & videos are just a few
Easy to implement, track & measure results
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It’s Search Engine Optimization
Gain top position or page
ranking in the search engines
based on targeted keywords
It’s link building, high quality
one-way links to web site
To capture attention.
And business
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It’s Email Marketing
A powerful tool to build connections, loyalty & trust by providing valuable content
Inexpensive
Automated
Excellent viral potential – easy to forward
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Online Repuation Management
why should you care?
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Emergence of real-time search
Facebook & Twitter updates remain indexed
& listed on Google for a very long time
Intercept negative review or frustrated
customer on the fly
Be engaged with conversations happening
about your brand anytime
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Content Marketing
Is about creating articles
Builds authority
Super viral in social media
Builds links & search engine results
Expands exposure to bring in qualified traffic
Generate leads and sales
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The fastest growing ad channel on the net!
Welcome to video marketing
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Why?
Customers love it – more engaging & compelling
Demonstrates value & quality of product
Ignites interest & brand recognition
Submit to video sharing sites, social networks, media content sites & bookmarking sites for
increased exposure
Google loves YouTube. Highly indexed
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Press Releases
Press releases are not advertising
Helps online and offline reporters do their jobs
Free press coverage for products or services
Links to web site
Builds credibility
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Blogging Microblogging
Highly indexed by Google
Easy to spread message
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Barnes & Noble took
54 years to reach
$1 billion in sales
And Amazon
4 years
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Contact AngCo for a free Internet marketing consultation
www.AngCo.biz
Keeping up with the latest interactive tools & techniques