Content Marketing & Influencers: the magic formula [Webinar]

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WEBINAR

Content Marketing & InfluencersThe magic formula

#AugureWebinar

2www.augure.comContent & Influencers

Gina Gulberti@GinaGulberti

Communication & Content Manager of Augure

Danielle Look@butterfly_89000

Content Coordinator of Relevance.com

#AugureWebinar


The 2014 Digital Communication Map

http://bit.ly/digital-communication-map

http://bit.ly/digital-communication-map


3 REASONSwhy your Influencers

have the power to

Boost your impact


… et de vous ouvrir les

portes d’une communauté

ciblée et engagée

They can help

your contentsand your

message cut

through the

noise

… and open the

gates of a targeted

and committed

community


Articles from third-party experts* are

in average: 58% more efficient to

create affinity and drive buying

decisions among consumers1.

* journalists, bloggers, industry analysts

1 Source: Nielsen

Because

consumers

trust them more than they

trust brands


Status of Influencer Marketing in 2014 (study)

… and reinforce

their status of

influencer at the

same time

Roundtable #NewPR on the future of PR

(Paris)

Interview of Brian

Solis on Augure’s blog

Because they can

add strong

value to your

contents as

expert… Influence One, first european event on

Influencer Marketing (Madrid)


57% of Marketing

& PR practitioners

consider “content”

is the best way

to work with

INFLUENCERS

Influencer Marketing status Report

2014 - Augure

http://www.augure.com/blog/influencers-marketing-status-2014-survey-20140226


IDENTIFY

LISTEN &

COMMUNICATE

MEASURE


Phase 1: Social Listening

Phase 2: Engagement & Outreach

Phase 3: Recurring Relationship

Break the wall with your Influencers

3 STEPS STRATEGY


Social Listening


Phase 1: Social Listening


Engagement &

Outreach


Phase 2:

Engagement & Outreach

Ask to syndicatea previously published article

Boost your content

Provide them with value

Explain your process for syndicating

content

Explain why/how it’s relevant to

your audience


Recurring

Relationships


Phase 3: Recurring Relationship

Follow-up

regularly

Start small

Make it easy

Continue to create

value

bit.ly/content-promotion-manifesto

Learn why content production without planned promotion can be a recipe for

lackluster results with this deep-dive into tactics, tools & budgeting for

for content promotion.

Some resources…





Any Questions?

#AugureWebinar

www.augure.com

augure.com/blog

@augureRepMgmt

Content Marketing & Influencers: the magic formula [Webinar]

Marketing

Transcript of Content Marketing & Influencers: the magic formula [Webinar]