Consumer Ppt

Click here to load reader

download Consumer Ppt

of 12

  • date post

    14-Apr-2016
  • Category

    Documents

  • view

    8
  • download

    0

Embed Size (px)

description

Consumer Ppt

Transcript of Consumer Ppt

  • Consumer behavior is a study of how individuals make decisions to spend their available resources(Time, Money and Effort)

  • Consumer Buying behavior Include

    Cultural Factor

    Socail Factor

    Personal Factor

    Psychological Factor

  • Problem Recognition Information Search Evaluation of Alternatives Purchase Decision ConsumptionPostpurchase behaviour

  • Product Choice Brand Choice Dealer Choice Purchase Timing Purchase Amount

  • Culture

    Sub - culture

    Social Class

  • Reference Groups

    Family

    Roles and Status

  • Family Life Cycle

    Occupation and Economic circumstances

    Lifestyle Personality and self - concept

  • Motivation

    Perception

    Learning

    Beliefs and Attitudes

  • Problem Recognition

    Information Search

    Evaluation Alternatives

    Purchase Decision

  • Satisfaction

    Action

    Use and Disposal

    ************