1. Lucy Scott

2. This video, though simple, is a goodexample of concept. The artist of the songremains invisible; there is no kind ofperformance or narrative aspect to distractfrom the concept. The song is moving, andthe video fits this, the consistency of theballs moving, represents I think life and itson-going cycle. Colour is especially notablein this video, the vibrancy of the ballsdisorients yet engages the audiences,alongside the unlikeliness of a stream ofbouncy balls travelling down a road. Thevideo is more conceptual than narrativebecause of the lack of people to drive thenarrative, though the profiles or backs ofcharacters are included, the focus remainswith the balls and their journey throughthe suburban streets.

3. The Script- Before the worst. This video is atoken example of performance. The entirevideo never wavers from the bandperforming the song seemingly live. Thevideo gives the impression of the bandrehearsing, the lack of audience in thestadium indicting this. The effect of thevideo concentrating solely on the bandgives an illusion of intimacy with the band,which is important to an audience, as wellas not distracting from the music, andfocusing on nothing but the band.

4. This video, though also performance, isprimarily narrative. The content on the song(the end of the relationship) is made incrediblyclear through the artists of the songperforming the song in a duet, and directly toeach other, as though they themselves are thecharacters in the song. The video could also beconstrued as concept, particularly because ofthe couple being intertwined in the mural,metaphorical for being intertwined in arelationship. This Gotye video is an example ofsome videos fitting conventions of many musicvideos. Although I believe its primarilynarrative, there is also aspects of concept aswell as performance, because the two artistsare performing their song, but are also thecharacters in the lyrics.