DangYing(dangying)

NianticInc.

• AnAmericansoftwarecompanybasedinSanFrancisco• Bestknownfordevelopingtheaugmentedrealitymobilegames

Ingress Pokemon GoFieldTrip

History

• 2010:JohnHanke foundedNianticLabs asan internalstartup within Google• 2012:firstproduct:Fieldtrip• 2013:secondproduct,firstaugmentedrealitygame:Ingress• Oct2015:spinoutfromGoogletobecomeanindependentcompany• July2016:thirdproduct:Pokemon Go

IdeaofPokemon Go

• AnAprilFool’sjokebyGooglein2014

Investors

BusinessModelIn-gamevirtualgoods

BusinessModelSponsoredPokestops andPokegyms

BusinessModelSponsoredPokestops andPokegyms

ProfitsandEarnings

ProfitsandEarnings

• PokémonGoearned$125millioninthefirstmonth• PokémonGogeneratedanestimated$950millioninrevenuesin2016(<6months)

Growth

Growth

SecretSauce

• AugmentedReality• BigData

Competition

Company Game User base Online AR Big Data

Prediction

• Hardtomaintainthepopularity• Butwon’tdieverysoon• Havetomakemoreinnovativefeatures

References

• http://venturebeat.com/2017/03/15/gamesbeat-is-hiring-a-guest-posts-editor-for-pc-gaming-channel/• http://www.siliconera.com/2016/07/11/nintendo-sees-biggest-stock-jump-since-1983-thanks-pokmon-go/• https://dmlcentral.net/secret-sauce-pokemon-go/• http://venturebeat.com/2017/01/17/pokemon-go-generated-revenues-of-950-million-in-2016/• https://en.wikipedia.org/wiki/Niantic_(company)

Questions?