1.A Struggling IndustryThe problems plaguing studios for decades

TheProblem

▪ Anime not very profitable▪ Budget and time constraints▪ Studios contract whatever pays the bills

TheProblem

▪ Anime not very profitable▪ Budget and time constraints▪ Studios contract whatever pays the bills

Studios struggle to break even, And animators can’t follow artistic visions.

Kyoto AnimationLIVES THE DREAM

▪ Beautiful art and animation▪ Creative Freedom▪ Self-sustainable and independent

2.A Brief HistoryFrom 1981 to the present

1981Founded as subsidiary of Mushi Production

1981

Founded

2003First full production “Munto”lands a deal with Kadokawa

1981

Founded

2003

Kadokawapartnership

2007“Lucky Star” airs,Becomes huge hit

1981

Founded

2003

Kadokawapartnership

2003

“Lucky Star” phenomena

2009Annual KyoAni Award contest begins

1981

Founded

2003

Kadokawapartnership

2003

“Lucky Star” phenomena

2003

Annual KyoAni Contest

3.Business ModelHow KyoAni makes money

Business Model

Blu Rays / DVDs

Published novels / comics

Animation books

Figurines, posters, etc.

4.FinancialsDoes KyoAni make money?

Does KyoAni make money?

Yes, a lot!

$19 millionRevenue

100%All TV series broke even or better

$1.3 millionNet profit

(2014)

5.Secret SauceWhat makes KyoAni so special

The KyoAniTouch

Show, don’t tell

Believable characters

Visceral experiences

The KyoAniWay

One show at a time

Salaries, not pay per cut

Do everything in-house

The KyoAniBrand

KyoAni animation school

KyoAni store

Publisher and content acquirer

6.CompetitionMover or Milker?

KyoAni is aMOVER

▪ Animation is years ahead of its time▪ Employs new techniques▪ Adaptations improve on the source material

CompetingAnime Studios

PerceptualMap

MemorableStory

Beautiful Animation

7.PredictionSucceed or Fail?

Future:SUCCESS

Great reputationand fanbase

Financialstability andindependence

Tight-knit team with future talent available

Thank you!!Any questions?

Adriel Leung(aaleung)

References

http://goboiano.com/heres-money-actually-made-anime/https://ultimatemegax.wordpress.com/2015/03/14/kyoto-animation-and-their-evolution-march-2015-ver/http://www.kyotoanimation.co.jp/http://www.animenewsnetwork.com/feature/2015-12-02/what-makes-kyoto-animation-so-special/.95559