Company Presentation of Ingenious Technologies

DISCOVER YOUR E-POTENTIALCompany presentat ion

Sebastian Weiss – Sales Director

[email protected]

+49 (0) 176 6479 3707

mailto:[email protected]

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Company presentation

Agenda

Who we are

What we do

Digital Business Suite

Solutions

▸ Ingenious .net

▸ Ingenious .track

▸ Ingenious .pay

▸ Ingenious .services

Why Ingenious?

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Who we are

Who we are

With more than 50

professionals acting for

companies around the

world

High End SaaS Solutions to discover your e-potential:

Leading edge technology

Deep understanding of the online business

Strong inhouse research & development Team

International footprint

Because of our history, our skills and our knowledge We strive to deliver the Best for the Best -

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Executive Management

Who we are

Christian KleinsorgeCEO

Sebastian WeissSales Director

Eugen BeckerChief Technology Officer

Thomas MautnerSen. Product Manager

Rene Bernebee-SayVP Operations

Anke Reuter-ZeheleinMarketing & Communications

Mario BrockmannVP Sales

Ingenious Technologies is going to be the ultimative E-Business Enabler

for all industries and services on global scale

OUR VISION

Our mission is to enable businesses around the world to combine the New Economy with the Old Economy values to realize their full potential

OUR MISSION

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Selected References

Who we are

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Where we are

Who we are

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Agenda

Who we are

What we do


Solutions

▸ Ingenious .net


▸ Ingenious .pay


Why Ingenious?

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We develop and operate State-of-the-Art Ad-Technology and Premium Services for you

We develop modular solutions to ensure our power of innovation for you

We are in direct touch with the market drivers to look always a step further

Your goal is our challenge!

What we do

What we do

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▸ Double digit growth for the past decade

▸ Disruptive trends by new technologies

▸ Cloud services

▸ Real-time capabilities

▸ Machine learning

▸ BIG DATA

▸ E-Business is of strategic significance

▸ Enormous dynamic market

The market

What we do

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Agenda

Who we are

What we do


Solutions

▸ Ingenious .net


▸ Ingenious .pay


Why Ingenious?

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The management and integration of all online marketing channels and disciplines over several platforms are a big challenge for advertisers and agencies. This often leads to inefficiency, low revenue and also to poor ROI.

Insourcing as a major trend for international advertisers.

This will lead into:A high automation level

Transparency

Efficiency

Endless scalability

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Agenda

Who we are

What we do


Solutions

▸ Ingenious .net


▸ Ingenious .pay


Why Ingenious?

Ingenious .net

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PARTNERSHIP MANAGEMENTYour own private program/network

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Partnership Management

Ingenious .net

Manage synergies between networks and new budgets for investment

Achieve enormous resource efficiency in partner management

Improve visibility in Google rankings

Consolidate partnerships and networks, manage them from one single platform

Increase the efficiency and minimize your efforts for installation, implementation and support.

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Partnership Management

Ingenious .net

Consolidation, automation and optimization of all online partnerships

Software as a Service solution (SaaS)

White labeling according to your CI

Efficient processes

State-of-the-Art tracking

Comprehensive real-time statistics

Complete data control

Cultivating long-term business relationships with your partners

Your own private program or private network

Organize your processes more efficiently by consolidating your partnerships to focus for what’s important: your partners and your business.

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Advertiser determines who may apply to individual programs

Advertiser determines program, T&C of network and speciic

conditions

Owner of PN (Advertiser)

Multiple Advertisers & PublishersPrivate

Network

Advertiser

Advertiser

Publisher Publisher

Advertiser

Publisher

Advertiser

Publisher Publisher

Contractual relationshipIngenious / Advertiser

T&C T&C T&C

Ingenious .net

International Privat Premium Network

Consolidate all partnerships and networks in a single platform taking into account your individual needs

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Key Benefits

Ingenious .net

Consolidate and automate all partnerships and networks

Your own private program or private network

Comprehensive dashboard to manage and optimize all partnerships

Real-time tracking and reporting functionality

Intelligent tracking switch for session, cookie, post-view and fingerprint

Integrated payment-API

Multilingual

Multi currency

Seamless integration into the Ingenious Business Suite

Ingenious .track

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MULTI CHANNEL TRACKINGMarketing Attribution and Analytics

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Customer Journey analysis viaMulti Channel Tracking

Ingenious .track

Transparent and consistent data storage in order to align sales and budgetary tactics in a targeted fashion

Manage dependencies of brands and subcontractors to create synergies

More control and automation

Profit, conversion or click maximizing

Consolidation of technologies and simplification of management by seamless integration

Ingenious .track: Follow your customers on their customer journey and profit from insights for your business.

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Multi Channel Tracking

Ingenious .track

Capture of all touchpoints

Analysis of reciprocal advertising influence and synergy effects

Generation of a seamless user-journey for every tracked event

Observe common conversion patterns and time intervals

Analyze which advertising methods deliver the initial contact (starter), which catalyze the decision process (influencer) and which carry the user finally to the sale (closer)

Track your users via all marketing channels such as SEA, SEO, affiliate, display, email, social media, mobile etc. Including capture of all important KPIs and real post-view tracking.

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The transparency of the customer journey reveals true performance champions

Customer Journey Analysis

Ingenious .track

SEOMobile

SEA

TV

SEA

Direct

Social

?

Basket

Comparison

Coupon

Display Affiliate

E-Mail

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Attribution models

Ingenious .track

Basket

5% 10% 15% 20% 50%

SEA

DisplayDirect

Affiliate

E-mail

Attribute commissions according to effi ciency

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Multi Channel Tracking

Ingenious .track

Performance Data from Comparison Portals

User JourneyOtimization of KPIs across all channels

Onsite DatenBounce Rate, Verweildauer

Quality CheckCancellation, Calculation of

Contribution Margin, Cookie-Switch

SEA DataCPC, CTR, CR, ROI

SEO DataCR, Search Volume, Competition, Position

Partnership-MarketingAffiliate, Cooperation with CTR,

CR, ROI

Trends and Seasonalities

Display DatenAIs, CPC, CTR, CR, ROI

Email DataOpenings, Bounces, Clicks, Conversions

Social Media DataCPC, CTR, CR, ROI

Portfolio Optimierung strategischer Gruppen

Ingenious .trackMulti Channel Tracking

Track your users across all marketing channels and capture completely all user journeys

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Key Benefits

Ingenious .track

Modern and flexible Tracking Container technology

Intelligent Tracking-Switch for Session, Cookie, Post-View and Fingerprint

Whitelabel: 1st Party Tracking

Cloud-based Service, also with dedicated Server

Unlimited Scalability

Modern and intuitive User Interface

Easy and quick Implementation and Integration

Transaction-based or performance-oriented pricing

Seamless integration with the Ingenious Product Suite

Ingenious .pay

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PAYMENT & ACCOUNTINGAutomation of all manual payment and accounting processes

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Payment & Billing

Ingenious .pay

More than a payment system

Capture and booking of all transactions

Processing via integrated bank accounts of the Fidor Bank

BaFin certified processing

Consolidate and automate all manual booking and payment processes with Ingenious .pay, the ultimate payment & billing solution.

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Payment & Billing

Ingenious .pay

Disbursement of evaluated transactions on demand according to accountancy standards

Disbursement of commission in real-time or near-time

Implement different rating models directly

Access all historical and current data as well as entries and vouchers at any time via the integrated Billing Journal

Enormous savings in the time and effort required for billing and administration.

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Key Benefits

Ingenious .pay

Consolidation and automation of all manual payment and accounting processes

Payment functionality is part of an integrated european bank account (BaFin certified)

Transaction-based pay out of commissions in near-time

Real-time after upgrading to own B2B bank account

Simple legitimation and extensive fraud protection

Intuitive user interface with direct access to all data and payments

Lifecycle of all transactions from tracking to pay out

Simple and fast implementation and integration

Seamless integration into the Ingenious product suite

Ingenious .services

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SUPPORT & SERVICEProfessional service at its best

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Support and Service

Ingenious .services

Rapid, professional support and consulting

Preparation of migration concepts

Continual innovation and further development of the complete e-Business-Suite Ingenious .BIZ via a separate professional R&D team.

Different service packages, bookable at short notice

As much support as you need

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For all stages of development

Ingenious .services

Self ServiceAll modules in the

Ingenious Technologies


are structured for

autonomous (self-

service) operation.

Service LevelsDirect access to our

experts Daily worldwide

support over the web

and telephone

Managed ServiceOur online experts guide

you or your customers

throughout the entire

product range of Ingenious

Technologies Online

Business Suite in order to

increase income streams

and total revenue.

Service at its best

Technology

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STATE OF THE ART TECHNOLOGYSkill and Expertise

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State-of-the-Art technology

Technology

Infrastructure: cost-efficiency and scalability

Modular Construction - Flexibility via

Interface

Workflows und Processes - Big Data, High

Performance

Your data is important to us!

We reserve the highest possible standards in the observation of data protection according to European law.

The market moves at breathtaking pace so the highest demands are put on technical areas such as flexibility, reliability and scalability. These demands are put on our business too so technology is purposefully at the forefront.

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Development - Skill and expertise

Technology

Use of modern and innovative Open-Source technologies

Implementation of more modern, more agile development

methods like Scrum or Kanban

Modern tools for project-management, communication and error

handling support the high speed and quality of development

Quality assurance is secured via the use of automatic test

procedures and workflows

Our developers and engineers have many years’ experience implementing tracking technologies and billing modules. We apply such knowledge to offer you comprehensive solutions and to use such as the engine of our white-label portfolio.

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Research - Our Drive

Technology

Rapid growth and highly dynamic development in the e-Commerce sector provide us and our customers with new challenges daily. Our R&D department takes on the issues and processes solutions from the initial problem to the final product realization.

Cross-channel with cross-device tracking

Automatic recognition of complex relationships

Self-learning algorithms

Real-time and near-time evaluation

Big data with high performance

Mobile tracking

Data protection standards and precise tracking processes

New approaches to data visualization

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Agenda

Who we are

What we do


Solutions

▸ Ingenious .net


▸ Ingenious .pay


Why Ingenious?

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Why Ingenious?

Why Ingenious?

Increase sales & profit

Reduce Cost Of Sales

Boost ROI

State-of-the-Art Technology

Collaborate with top e-business

professionals with many years of

market experience

Benefit from knowledge via

international market leading

customer references

„To convert your e-potential into raw cash“

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IngeniousTechnologies it isn‘t only a name

Why Ingenious?

Why Ingenious?

It´s our DNA

Thanks for your attention!

Sebastian Weiss

Sales Director

Tel. +49 (0) 176 6479 3707

[email protected]

Company Presentation of Ingenious Technologies

Business

Transcript of Company Presentation of Ingenious Technologies