Color Control Myths and Mysteries

Color ControlMyths & Mysteries

Gravure Publishing & Premedia Conference

Naples, Florida November 11-14, 2012



Jim RaffelCEO of ColorMetrix

Shelby SapusekProject Manager of ColorMetrix



MYTH 1:You can trust your eyeswhen it comes to color.



MYTH 1:You can trust your eyes when it comes to color.

PROBLEM




SOLUTIONSide-by-side visual references

Instrumentation (spectrophotometer)




BENEFITOffers an assist to your eyes

Removes subjectivity



Color Confusion



MYTH 2:Swatchbook colors

are easy to reproduce.



MYTH 2:Swatchbook colors are easy to reproduce.

PROBLEMWe print on newsprint, recycled board,

or – insert your substrate here.




SOLUTIONCreate drawdowns with correct ink

on correct substrate for critical colors.




BENEFITRepresentation of your color;

not the idea of the color.



MYTH 3: What you see on the screen

you’ll see in print.



MYTH 3:What you see on the screen, you’ll see in print.

PROBLEMColors I use in my designs

don’t match the final printed product.




SOLUTIONMonitor calibrationPress fingerprinting

Instruments (spectrophotometers)Creating a color palette




BENEFITYou will be able to trust colors

on your screen to match those on your press.



MYTH 4:Soft proofs aren’t as accurate

as printed proofs.



MYTH 4:Soft proofs aren’t as accurate as printed proofs.

PROBLEMSoft proofs (monitor proofs) we receive

from the printer don’t help usresolve color issues.




SOLUTIONUse appropriate hardware

(display & calibrator) and softwarefor soft proofing.




BENEFITCreatives, prepress and printers

can all see the same proofsimultaneously and collaborate

when necessary.



MYTH 5:Your press run

will always match the proof.



MYTH 5:Your press run will always match your proof.

PROBLEMI have two pages that have a different blue brand color on the same press form and my printer cannot match both at the same time.



MYTH 5:Your press run will always match your proof.

SOLUTIONPress calibration & ICC profiles



MYTH 5:Your pressrun will always match your proof.

BENEFITHard copy proofs will provide

a better representation of what to expect from the pressroom.



MYTH 6:If it looks good in the lightbooth,

it will look good in the store.



MYTH 6:If it looks good in the lightbooth, it will in the store.

PROBLEM




SOLUTIONWork with ink vendor to test ink

under various light sources.




BENEFITYour product looks accurate

under multiple lighting conditions.



MYTH 7:Presses have warmer

and cooler knobs.



MYTH 7:Presses have warmer and cooler knobs.

PROBLEMCreatives have different terminologythan pressrooms. When I try to tellmy printer I need a warmer color,we have different interpretations.




SOLUTIONCommunication & Training




BENEFITQuicker color approvals

because creatives and pressroomsare speaking the same language



So can you trust your eyes?



Join us for our breakout sessionat 3 p.m. today.

Color Control Myths and Mysteries

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