Responsible Business ConferenceAfrica Panel | colalife

Simon Berry | Founder | ColaLife colalife.org | facebook.com/colalife | simon@colalife.org

1978

1979

1983

1983

1986

1986

The injustice of child mortality and poor health

An embedded animation follows this slide

Why the Emphasis on ORS? MDG # 4 - Time is Running Out!

Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5

Mortality dropped 1.8% per year (1990-2008)

1990 2008 2015

100

72

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Why the Emphasis on ORS? MDG # 4 - Time is Running Out!

Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5

Mortality dropped 1.8% per year (1990-2008)

1990 2008 2015

100

72

33

incrementalimprovement

Why the Emphasis on ORS? MDG # 4 - Time is Running Out!

Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5

Mortality dropped 1.8% per year (1990-2008)

Mortality must decrease 10.5% per year 2008-2015 to reach goal

1990 2008 2015

100

72

33

incrementalimprovement

Why the Emphasis on ORS? MDG # 4 - Time is Running Out!

Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5

innovationneeded

Mortality dropped 1.8% per year (1990-2008)

Mortality must decrease 10.5% per year 2008-2015 to reach goal

1990 2008 2015

100

72

33

incrementalimprovement

‘Enterprise Aid’

Simon Berry | Founder | ColaLife colalife.org | facebook.com/colalife | simon@colalife.org

Aid can be delivered in a way that it:

• Involves the business sector

• Encourages and supports local enterprise

ColaLife does both of these things

Fact 1:You can buy a Coca-Cola virtually anywhere in the World. Even in developing countries.

Fact 2:1 in 7 children in developing counties die before their 5th birthday.

• Niche application - AidPods are mother’s kitsPilot features:

• Delivery through the private sector

Distributor

Wholesaler

• Niche application - AidPods are mother’s kitsPilot features:

• Margins are made at every step

• Delivery through the private sector

Distributor

Wholesaler

• Niche application - AidPods are mother’s kits

• Margins are made at every step

Pilot features:

• AidPods introduced into crates at the Wholesaler

• Delivery through the private sector

Distributor

Wholesaler

Assess ability to pay

• Niche application - AidPods are mother’s kits

• Margins are made at every step

• Subsidy determined by ability/willingness to pay

Pilot features:

• AidPods introduced into crates at the Wholesaler

• Delivery through the private sector

Distributor

Wholesaler

Assess ability to pay

Inject subsidy here

• Niche application - AidPods are mother’s kits

• Margins are made at every step

• Subsidy determined by ability/willingness to pay• Subsidy injected at distributor level

Pilot features:

• AidPods introduced into crates at the Wholesaler

Respect margins

• Delivery through the private sector

Distributor

Wholesaler

Social marketing

Assess ability to pay

Inject subsidy here

• Niche application - AidPods are mother’s kits

• Margins are made at every step

• Subsidy determined by ability/willingness to pay

• Social marketing/sensitisation crucial to turn ‘need’ into ‘demand’

• Subsidy injected at distributor level

Pilot features:

• AidPods introduced into crates at the Wholesaler

Respect margins

Conclusions

Simon Berry | Founder | ColaLife colalife.org | facebook.com/colalife | simon@colalife.org

• It’s not about Aid or Trade – it’s both

• It’s about ‘Unlikely Alliances’

• It’s about innovation – business as usual is not enough