ColaLife Chain Reaction

the story so far

Simon [email protected]

colalife.org

ColaLifeCONNECT - COLLABORATE - COMMIT

Fact 1:You can buy a Coca-

Cola virtually anywhere in the World. Even in developing countries.

Fact 2:1 in 5 children in

developing counties die before their 5th birthday.

4 Children a Minute4,000 a day

That is:

http://www.youtube.com/colalife


CONNECT

COLLABORATE

Method

How the idea has developed

Method Contents


Method

Making use of unused space


Method Contents

Making use of un-used space

Locally determined – social products


colalife Mark III aidpod

Universally replicable distribution channel.80% of Coca-Cola is distributed in bottles and crates like these

Local determination of the:• WHAT• WHEN• WHEREBy organisations with long-term responsibility for public health


Local determination of the:• WHAT• WHEN• WHEREBy organisations with long-term responsibility for public health

Local determination of what happens to products at the destination. Options include:• Sale• Given free• Collected by community health worker or local clinic• etc


21/4/09 >> Coca-Cola say ‘YES’ to trials

”

“ Strengthened distribution systems and new delivery strategies

Diarrhoea treatment kits for all new mothers

New communication strategies

Market-based solutions are often the most effective way to deliver key diarrhoea control commodities

COMMIT

to be continued . . . .

thank you

Simon [email protected]

twitter.com/51m0n

colalife.org

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ColaLife Chain Reaction

Health & Medicine

Transcript of ColaLife Chain Reaction