ColaLife and frugal innovation 18-Sep-13

22
Appropriate Healthcare Technology for Developing Countries 23 Sep 2013 ColaLife and Frugal Innovati on Simon Berry co-founder [email protected] rg

description

Presentation at the Institution of Mechanical Engineers - Appropriate Healthcare Technologies for Developing Countries - 18 September 2013 This presentation includes the narrative in the notes. Please download it to see these.

Transcript of ColaLife and frugal innovation 18-Sep-13

Page 1: ColaLife and frugal innovation 18-Sep-13

Appropriate Healthcare Technology for Developing Countries

23 Sep 2013

ColaLife and Frugal InnovationSimon Berryco-founder

[email protected]

Page 2: ColaLife and frugal innovation 18-Sep-13

Frugal innovationFrom Wikipedia, the free encyclopedia

Frugal innovation or frugal engineering is the process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good, such as a car or phone, in order to sell it in developing countries. Designing products for such countries may also call for an increase in durability[1] and selling them, reliance on unconventional distribution channels.[2] Sold to so-called "overlooked consumers", firms hope volume will offset razor-thin profit margins.[2] Globalization[3] and rising incomes in developing countries may also drive frugal innovation.[4] Such services and products need not be of inferior quality but must be provided cheaply.[5]

Page 3: ColaLife and frugal innovation 18-Sep-13
Page 4: ColaLife and frugal innovation 18-Sep-13
Page 5: ColaLife and frugal innovation 18-Sep-13
Page 6: ColaLife and frugal innovation 18-Sep-13
Page 7: ColaLife and frugal innovation 18-Sep-13

Remote rural retail shop, Kalomo District, Zambia

Drug store room, Tiriri Health Centre, Katine, Uganda

Page 8: ColaLife and frugal innovation 18-Sep-13

Manufacture

Assembly

Distribution

WholesaleK3.10

RetailK3.70

CustomerK5.00

Value

Product

Page 9: ColaLife and frugal innovation 18-Sep-13

• The difficulties they faced mixing ORS• The inadequacies of 1 litre sachets• Their willingness and ability to pay

Page 10: ColaLife and frugal innovation 18-Sep-13
Page 11: ColaLife and frugal innovation 18-Sep-13
Page 12: ColaLife and frugal innovation 18-Sep-13
Page 13: ColaLife and frugal innovation 18-Sep-13
Page 14: ColaLife and frugal innovation 18-Sep-13
Page 15: ColaLife and frugal innovation 18-Sep-13
Page 16: ColaLife and frugal innovation 18-Sep-13
Page 17: ColaLife and frugal innovation 18-Sep-13

Kit Yamoyo• Attractive• Affordable• Packaging is also:

• A measuring device for the water

• A mixing device• A storage device (the

soap tray is a lid)• A cup• And can be re-used

Page 18: ColaLife and frugal innovation 18-Sep-13
Page 19: ColaLife and frugal innovation 18-Sep-13

Nothing is sacred!• ORS• Zinc• Soap• Packaging!

Page 20: ColaLife and frugal innovation 18-Sep-13
Page 21: ColaLife and frugal innovation 18-Sep-13
Page 22: ColaLife and frugal innovation 18-Sep-13