Coffey: The NIFTY™ Cup

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    Patricia S. Coffey, PhD, MPH

    Johannesburg, South Africa

    April 16, 2013

    THE NEONATAL INTUITIVE FEEDING

    TECHNOLOGY (NIFTY

    ) CUP

    Photo: PATH/Amy MacIver

    Co-authors:

    Christy McKinney

    Michael Cunningham

    Peter Donkor

    Jered Singleton

    Robin Glass

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    Infants Unable to Breastfeed

    Preterm infants

    15 million born globally each year.

    Coordinated suck, swallow, and breathe is

    undeveloped.

    Assistive feeding until exclusive breastfeeding.

    Infants with cleft palate (w&w/out cleft lip) Anatomic abnormality/inability to suck and extract

    milk.

    Long-term assistance required.

    Health and growth needed for surgical repair.

    Other infants

    Orphaned infants

    Respiratory and cardiac anomalies; neurologic or

    physical impairment.

    90% of infants with clefts/anomolies are born in low-

    resource settings.

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    Policy Environment

    Extra support forfeeding small andpreterm babies includesfeeding cups as keycommodity.

    WHO guidelines on optimalfeeding of LBW infants inLMIC

    LBW infants who needto be fed by an

    alternative oral feedingmethod should be fedby cup, paladai (a cupwith a beak), or spoon.

    Strong recommendationwith moderateevidence.

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    Standard of Care

    High-resource settings

    Enteral feeding.

    Breast pump milk or storedbreast milk.

    Fed with (specialized) bottles.

    Low-resource settings

    Enteral feeding (maybe) then

    Manual expression of breastmilk as needed.

    Fed with conventional, locally

    available cup (or spoon).

    Photo: WHO

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    Conventional Cups

    Benefits

    Any available cup can be used; no standard.

    Widely available.

    Infant only needs to be able to swallow.

    Inexpensive.

    Limitations

    Rate of flow difficult to control.

    Choking and aspirating common.

    Energy depleting: intake less than energyexpended.

    May increase infection risk (e.g., multiple users).

    Photo: WHO

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    Beyond Conventional Cups

    Foley cup is useful, but not ideal for low-

    resource settings

    Mothers and clinicians find it more effective.

    Too small to capture hand expressed breast milk.

    Durability, cleanability, and material cost not

    appropriate.

    Paladai

    Used often in India.

    Pour into infants mouth, increased risk ofaspiration/choking because infant notparticipating in pace of feeding.

    Less control (for mother and infant).

    Foley cup:

    Paladai:

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    Essence of Our Idea

    Objective:

    To design and validate an improved device for delivery ofexpressed breast milk to infants unable to breastfeed in low-resource settings.

    The NIFTY cup will be: Highly efficient.

    Simple and intuitive.

    Safe.

    Durable (1-year).

    Easy to clean.

    Low cost.Courtesy of Journal of Young Investigators

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    Initial Concepts and Work

    Develop product

    specification and initialmodels to test feasibility ofthat specification.

    4oz volume. Easy to hold.

    Opening size for

    manual expression.

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    Qualitative Assessment of Existing Cups

    Too small for hand

    expression of breast milk.

    Too small for older infants.

    Not designed for optimal

    feeding efficiency. Metal increases risk of

    cutting infants mouth.

    Multiple parts increase risk

    of infection.

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    Foley cup:

    Paladai:

    Hygeia Expression Cup:

    Medela feeding cup:

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    Specification (highlights) Revised Jan 2012

    Cost of Goods (includes packaging) $.90 max

    Top opening diameter = 60mm to 100ml

    Max volume = 2oz to 3oz (88ml to 118ml)

    Material

    Elastic and pliable (75 to 85 Shore A)

    Food grade

    Translucent

    Cleaning = boil, autoclave, bleach and Cidex resistant

    Marked with metric and SI units

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    4oz Asymmetrical Design

    Final conclusion is that a symmetrical

    design is preferable.

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    3oz NIFTY Cup

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    2oz NIFTY Cup (Final)

    Further feedback suggested that an even smaller

    cup may be ideal. This is a 2oz design.

    2oz Designed in December 2011

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    NIFTY Cup Prototype Development

    Trajectory

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    Current NIFTY prototype

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    NIFTY Cup Prototype Specifications

    Easy to hold for extended periods.

    Minimal, smooth grooves to lessen the risk of infection.

    Easy flow-rate control.

    Decreased spillage.

    Big enough for hand expression.

    Size: 2oz/60ml.

    Volume markers on cup.

    Pictorial instructions included.

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    Pictorial Instructions

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    Evidence Generation (unfunded)

    Survey: current practices and NIFTY prototype feedback

    Mothers/end-users and health care workers.

    Designed to assess demand and pricing.

    Intervention case-crossover study

    Mother-infant pairs with cleft palate. NIFTY vs. standard of care cup

    Assess volume, feeding time, and mother preference.

    Randomized case-crossover clinical trial

    Preterm hospitalized infants.

    NIFTY vs. standard of care cup, randomized order.

    Assess volume, feeding time, and mother preference.

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    Product and Market Development Next Steps

    - feasibility and

    acceptabilityby end-users(India, Ghana)

    - clinical trialto assesseffectiveness

    - negotiatedeal withinterestedpartner (USA)that is CE and

    ISO certifiedmanufacturer

    - marketassessment inkey targetmarkets(Ghana, India)

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    Development

    Validation

    Regulatory

    Introduction

    Scale

    - implement

    test marketstrategies for

    distribution

    and sales

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    Comments?

    Questions?

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    THANK YOU

    For more information, please contact

    Patricia Coffey ([email protected])