Marketing I: Brad Coffey

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Transcript of Marketing I: Brad Coffey

TIE Young Entrepreneurs

TIE Young EntrepreneursMarketing PresentationBrad CoffeyHubSpot@BradfordCoffeyhttp://www.linkedin.com/in/bradfordcoffey

What does a Marketer do?

Seth Godin would say:Marketing is about every single interaction your customers have with you and your brand so be remarkablehttp://sethgodin.typepad.com/ If you design a product for the average person youll design an average product

Marketing DepartmentGoal: Generate Traffic and Leads for the Business

Listen to the CustomerEvaluating Customer NeedsMeasuring the Market

Communicate with the CustomerMarketing the products and brandManaging Public Relations (PR)Stimulating brand discussions

Listen to the Customer

Henry FordIf I asked customers what they wanted they would have said a faster horse

Communicating with the Customer

Communicating with the Customer

Traditional Marketing Is No Longer Effective

Why Advertising Doesnt Work

Internet Marketing Rethinking the approach to customer communication

Get Found by your Customers

The Long Tail

Publish Content - Blogging

Will It Blend?

WebsiteGrader.com

Increase Effectiveness through Social Media

Size does not matter

Who you are does not matter

Thank YouBradford CoffeyHubSpot / MIT SloanBradford.Coffey@sloan.mit.eduTwitter.com/BradfordCoffeyLinkedin.com/in/BradfordCoffey

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