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CLAUDIA WAGNER Thermal Tourism
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Transcript of CLAUDIA WAGNER Thermal Tourism
September 23rd, 2011
VI International Meeting about Water and Thermalism
„Thermal tourism from the point of view of a tour operator”
Claudia Wagner, Managing Director
11th TERMATALIA
International Exhibition of Thermal Tourism, Hydrotherapy, Thalassotherapy and Spa
23th – 25th September 2011
Oureste, Spain
2
Agenda
1. FIT Reisen: Specialist in Health Tourism
2. Trends in Wellness- and Health Tourism
3. Tailored Wellness- and Health Tourism
4. Target group oriented packages
for the future
3
FIT Reisen: Specialist in Health Tourism
Specialist for…
- Thermal Spa Resorts
- Classical Cures & Medical Wellness
- Health & Spa
- Wellbeing Wellness, Relaxation & Beauty
- Diet, Detox & Fasting
- Thalasso, Ayurveda, Chinese Medicine & Yoga
4
FIT Reisen: Specialist in Health Tourism
Philosophy
Holistic approach
– Body, mind and soul
– Nutrition, relaxation, activities
Individual packages
Expert advices
Sustainability: Solution oriented treatments
High quality standards by the choice of the hotels
Long-time partnership with the hotels
Sustainable Health through high quality standards
5
Pioneer in Health & Wellness Travelling
Successfully positioned
– High class and diversified packages
– Great value for money
– High reputation among the travel agencies
– Multi-Channel-Distribution
Current program
– 348 Hotels with Wellness- and Health programs
– 193 Destinations
– 36 Countries worldwide
– 3 Journeys under medical supervision
– 2 Hiking tours
More than 30 years experience in healthy holidays
6
Trends in Wellness- and Health Tourism
Megatrends
Creation of Meaning
Slow down one's life
Recover one's balance
Looking for a new way of living
Relaxing and Recreation
Enjoying peace and quiet
Feeling relaxed, healthy and
beautiful
Being active
The future of the market is determined by four megatrends
Health
Improve and maintain health gets more
important
Higher willingness to invest in the own
health
Demographic Changes
Number of Best Agers increases
Best Agers nowadays are experts in
travelling
Affinity to wellness and health care
7
Wellness & Health
8
Wellness & Health
9
Trends in Wellness- and Health Tourism
Health is an art of shaping one's life
Travelers want to support or improve their health during their vacations - with
enjoyment
Lifestyle
Lifestyle: behavioral patterns and attitude
Diseases of today and tomorrow are the results of the
individual lifestyle (e.g. Burn out, diabetes, tendencies to overweight)
Literature:
„Healing by Movement“ (J. BLECH, Germany)
„Healthy by Stress “ (H.J. RICHTER / P. HEILMEYER, Germany)
„The Mood Cure“ (J. ROSS, USA)
Use, maintenance & development of health potentials
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Trends in Wellness- and Health Tourism
Individual Lifestyle-Change
Change is a psychological & physical challenge
Change needs a strategy to achieve the goals
Attitude modification
Regular activities (fitness, cardio-training, Yoga, Qi Gong)
Change of eating habits („You are what you eat“)
Recognition of an addiction and change (e.g. smoking / alcohol / sugar /
amphetamines & suppressants)
Individual change of lifestyle
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Trends in Wellness- and Health Tourism
Change in consumer attitudes and behaviours
Consumers are in control
Simplify and purify
Rebuilding trust
Trading down
Evidence-based
Result oriented
Product efficacy
Merging of SPA and medicine
Eco-conscious and sustainability
Social networking
Nutraceuticals
The new demand
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Trends in Wellness- and Health Tourism
Trends of the FIT Reisen program
Classical healing or thermal cures in Czech Republic, Italy and Hungary
Short break wellbeing holidays in Germany
Thalasso in Tunisia
DETOX & Slimming cures in Europe and in long distance destinations like Thailand
Traditional Ayurveda in Sri Lanka and India
13
Trends in Wellness- and Health Tourism
Guests booking a FIT Reisen package
75%
5%
20%
Couples
Families
Singles
*
* In terms of two persons travelling
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Tailored Wellness- and Health Tourism by FIT
What FIT Reisen experts say:
„Guests do expect high quality and sustainable treatments“
Criteria
Individual, personal and expert advice
Medical consultation & support at the hotel„s spa center
Medical Coach: physicians are partners, not regulators
Configuration of an individual treatment plan
Consultation with physicians (before and after) including diet or nutrition advices
(sustainability)
New methods of treatment: e.g. Cryo-Therapy, Colon therapy, new diagnostic
methods
Quality and sustainability
15
Tailored Wellness- and Health Tourism by FIT
The meaning of custom-tailored Wellness- and Health Tourism by the tour
operator FIT Reisen
FIT Reisen is a partner for the future travelers
Strategy: adjustment to individual wishes and consumer needs
FIT Reisen wants to give advice to make the right choice in the broad variety of
wellness and health programs on the market
But how….
by recognition of customer needs & consumption types
by offering specialized offers: „tailored wellness & health programs“
by offering information & consultation during the booking process
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Tailored Wellness- and Health Tourism by FIT
Products and content
Thermal water or fango cure
Thalasso therapy
Health care with programs for activity, relaxation and nutrition
Traditional Ayurveda
Purification, detoxification, rejuvenation
Wellness for different needs (e.g. fitdeluxe, Wellness & Golf, short trips)
Medical beauty and dental treatment
Round trips for adventurers before or after a spa holiday
Family wellness packages
Burnout & stress management
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Target group oriented packages for the future
Future Travelers
LOHAS: „Lifestyle of Health and Sustainability“
Travelers with high individual expectations to health and sustainability
Naturalites: Traveler focused on natural and organic products
NEOs and evolvers: Travelers who are evolving to become high-value consumers
share traits like…
- have greater spending capacity & propensity
- prefer premium lifestyle experiences
- differ from Traditionals
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Target group oriented packages for the future
Future Travelers
Target Group 1:
well-performers mainly 30plus being aware that prophylactic
actions are needed to maintain the actual health status
Target Group 2:
with medical indications mainly 50plus
e.g. with rheumatic diseases, fibromyalgia, diabetes, Burn out
Target Group 3:
target group 1 and 2 in combination with medical beauty or dental treatment
e.g. bleaching of the teeth or hyaloron treatment
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Target group oriented packages for the future
Organic wellness and nutrition – new in the FIT Reisen program
Spain
Valbusenda Hotel Resort & Spa***** in Toro, Kastilien-León
North west of Madrid in the wine area of Zamora and Toro
With an own vinery
Exclusive Spa with VIP area und vine therapies
Circle of hydrotherapy with five different indoor pools
e.g. whirlpool, massage nozzles
Organic trend at FIT Reisen
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Target group oriented packages for the future
The biggest sea water pool in Europe
Spain
Gran Meliá Palacio de Isora*****Luxus, Teneriffa, Guía de Isora
Luxurious resort at the sea side promenade
Opened 2008
YHI Spa with 2,000 square meters, a water ritual center
“stimulate the sense, clear the body, purify the soul and
pamper the mind”
YHI Spa in Spain
21
Target group oriented packages for the future
Complex healing therapies and modern medical treatments in combination
with Thermal water therapies in health resorts rich in tradition
Medical consulting and/or examination followed by an individual
program aligned to the customers needs
Classical treatments with thermal water, mudpacks and inhalations
Health care applications like oxygen-, hydro- or electro therapies
Hungary with the famous thermal spa towns bad Hévíz, Bad Bük and Bad Sárvár
as well as the capital Budapest, e.g. Danubius Spa and Health Resorts Hévíz****s
Czech Republic with well known spas in Marienbad, Karlsbad and Franzensbad,
e.g. Kurhotel Royal Marienbad****
Italy, Abano Terme the world famous thermal & fango spa resorts,
e.g. Hotel Terme Due Torri*****
Classical Cures to prevent diseases and to improve one‟s health
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Target group oriented packages for the future
Perspective
Health will become a private affair
Prevention will become more and more important
Change of lifestyle: Balance of body, soul and mind in the focus
Growing expertise of customers
Willingness for private investment in health care will increase
Guests are looking for individual programs with high quality
Holiday as a chance to improve and maintain health
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Discover the world of Wellbeing and Spa Destinations
September 23rd, 2011
Thank you for your attention.
Contact us:
FIT Reisen GmbH
Ravensteinstraße 2
60385 Frankfurt am Main
Germany
Phone: 0049 69 4 05 88 50
E-Mail: [email protected]
www.fitreisen.de