CFCC SMALL BUSINESS CENTER 2017 SPRING SCHEDULE ...

CFCC SMALL BUSINESS CENTER2017 SPRING SCHEDULE

OVER

40FREE SEMINARS!

WILMINGTON CAMPUS402 N. FRONT ST.

WILMINGTON, NC 28401

cfcc.edu/sbc 910.362.7216

BIG RESULTS for SMALL BUSINESS

Register onlineat cfcc.edu/sbc.

HOW TO REGISTER

910.362.7216

ALSTON W. BURKE CENTER AT SURF CITY621 NC HWY 210

HAMPSTEAD, NC 28443

BURGAW CENTER100 INDUSTRIAL DR.BURGAW, NC 28425

JANUARYCoach Reggie Business Clinic: 28 Keys to Building a Business that Booms This seminar is designed for business owners who are open to learning simple, yet effective ways to make massive changes in their businesses. You’d better come thirsty, because this is going to like “drinking from a fire hose of business knowledge!” You will walk away with a notebook full of action items that you can immediately implement into your business. For those who have attended a 28 Keys Seminar in the past, you should come again! The content has been updated with fresh information, case studies, and best practices. And, now that you have more experience as a business owner, you are in a better position to take action on the things that you will learn.

Wilmington Campus. 2 hours. FREE. 1/10/17 T 6-8p L107

Avoid the Most Common Federal & State Tax Mistakes This seminar will be conducted by a CPA tax specialist and provides information regarding tax implications for small businesses both on a federal and state level.

Wilmington Campus. 2 hours. FREE. 1/11/17 W 6-8p L107

Internet Marketing & Search Engine Optimization (SEO) In today’s world, every business needs an effective internet marketing presence. It can be your best sales tool. Web site development must also incorporate search engine optimization design to maximize its impact. Learn more about both marketing and SEO at this seminar.

Wilmington Campus. 2 hours. FREE. 1/12/17 TH 6-8p L107

How to Start a Business Learn the first steps to take when turning your dream or hobby into a business, how to become self-employed, and choose the right business. This seminar will help strengthen self-confidence and initial introduction skills through in-class exercises. Study important strategies to help every business earn more profits and owners enhance leadership and salesmanship skills.

Surf City. 3 hours. FREE. 1/17/17 T 6-9p SA124

Dynamite Marketing on a Firecracker BudgetLearn the techniques described as part of the well-known ‘Guerrilla’ management series in this fast paced seminar designed to help you market your business on a limited budget.

Burgaw Center. 2 hours. FREE.1/18/17 W 6-8p B103

How to Create, Write and Update a Business Plan Learn the fundamentals about selecting the right profit centers for your business. Business planning details and components will be discussed. Study important strategies to help businesses earn more profits and owners enhance their marketing, surveying, forecasting, pricing and risk management skills.

Surf City Center. 3 hours. FREE. 1/24/17 T 6-9p SA124

How to Connect Your Small Business with Large Corporate Buyers (New) As a small business owner learn how to take advantage of the IBM Supplier Connection; a free web-based tool that enables small business to connect and gain access to the procurement process of larger organization.

Wilmington Campus. FREE. 1/25/17 TH 6-7p L107

Starting a Business(Create Your Job – Start a Business) This course will introduce participants to the critical components of starting a small business, including financing, marketing, operations and business plan writing. This class will also provide small business entrepreneurs with the tools necessary to connect with the financial and management assistance resources required to succeed with a small business start-up. Concept feasibility, legal requirements, funding options, and business plan development will be included in this session.

Wilmington Campus. 3 hours. FREE.1/26/17 TH 6-9p L107

Marketing Your Business Discover many marketing and advertising tools, gain insight into making ads pay for themselves, and learn how an Internet presence is critical in today’s marketplace. Focus topics include traffic builders, branding, guerrilla marketing, marketing budgets and more. Explore the components of an effective marketing plan in this comprehensive seminar.

Surf City Center. 3 hours. FREE.1/31/17 T 6-9p SA124

FEBRUARYFifteen Common Mistakes that Will Undermine Any Business Small businesses are especially vulnerable to mistakes. Learn some of the most common mistakes small businesses make and how to avoid them.

Wilmington Campus. 3 hours. FREE.2/1/17 W 6-9p L107

How to Find Your Customers by Helping Them Find You Discover eight different ways to reach various customer groups. Explore the possibilities of print, broadcast, social media, web site, telemarketing, appointment setting and face to face selling to successfully reach all customer groups.

Hampstead (1.5 hours) and Surf City (3 hours). FREE. 2/7/17 T 12-1:30p Olde Point C.C.2/7/17 T 6-9p SA124

Cyber Security Issues for Your Small Business (NEW) This seminar focuses on assisting the small business owner identify ways to protect their business (and investment) by being aware of the security threats. Topics include viruses & malware, antivirus programs, disaster recovery planning, cloud security and online safety.


Coach Reggie’s Business Clinic: The Mindset, Habits and Actions of an Owner of a Growing Business (NEW) Do you have the mindset of a booming business owner? How you think determines your results! Learn invaluable tips and begin thinking outside of the box to transform your business and achieve extraordinary results!

Wilmington Campus. 3 hours. FREE. 2/9/17 TH 6-9p S002

How to Finance and Cash Flow Your Business without Borrowing from the Bank Bootstrapping strategies. How to organize a successful fund raiser. Study important strategies to help every business earn more profits and owners enhance their finance, risk management and organizational skills.

Surf City. 3 hours. FREE. 2/15/17 W 6-9p SA118

Human Relations Issues for Your Small Business Learn about the personnel/human relations issues you need to understand as a business owner, such as employee handbooks, disciplinary/hiring/firing policies, basic benefits, sexual harassment, wage guidelines, etc.


Basic Bookkeeping, Accounting, Record Keeping, Payroll Strategies and Tips for the Small Business Owner Learn important strategies to help every business earn more profits and owners enhance their technical, organizational and time management skills. Record keeping regulations, payroll strategy tips and more.


CFCC SMALL BUSINESS CENTER SEMINARS CFCC SMALL BUSINESS CENTER SEMINARS

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Why People Are Crazy at Work Small business owners wear so many hats that each day poses new challenges, successes, failures, and the totally unexpected. That is especially true about the people they interact with every day. Successful businesses need good people. Good business owners need good people skills; this seminar helps you learn more about these skills.


Small Business Taxes and Dealing with Local, State and Federal Government Regulations Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business. Become familiar with the latest tax forms and procedures for both state and federal taxes. Discover how everyday business decisions can have tax implications that can affect your bottom line. Get insight needed about OSHA and DOL inspections, Employment Security and Unemployment Compensation, and more.


MARCHInsurance Issues for Your Small Business Having the correct insurance for yourself and your small business will help you sleep better at night. Learn about the insurance issues you should know when you own a small business.

Wilmington Campus. 2 hours. FREE. 3/1/17 W 6-8p S313

Patents, Trademarks & Copyrights -The Basics Legal issues surrounding a small business invention, patent, trademark or copyright are often confusing but important to the success of your business. Learn the ins and outs of these issues at this seminar.


How to Start a Non-Profit Organization Starting a Non-Profit Organization has many of the same issues as starting a regular, for-profit business, but with some very important differences and requirements. Learn the basics at this informative seminar.


501-C3 Documentation This seminar will introduce you to all of the documentation required to establish your 501-C3 non-profit organization.

Wilmington Campus. 2.5 hours. FREE. 3/8/17 W 6p-8:30p S002

Introduction to QuickBooks® This seminar is designed for business owners who do not use QuickBooks®, but would like to learn more about the program and how it could be used to better manage their business. It is introductory in nature and not a hands-on computer workshop.

Wilmington Campus. 2.5 hours. FREE. 3/9/17 TH 6-8:30p A316

How to Start a Barber Shop/Salon This seminar provides you with a step by step guide for starting your own Barber Shop/Salon, along with tips for success.

Wilmington Campus. 3 hours. FREE. 3/14/17 T 6-9p S313

Coach Reggie’s Business Clinic: Understanding the 4 Personality Styles to Help Small Business Owners Increase Sales & Working Relationships The key to being effective with people is “speaking their language.” Learning to read an individual’s personality type will help business owners increase sales, market more effectively, make better hiring decisions, and improve productivity and camaraderie among their team. This seminar will teach you the four personality types to utilize in both your professional and personal life.


Outstanding Customer Service for Your Tourism/Hospitality Business The tourism and hospitality industries rely heavily on repeat business, and outstanding customer service is the key. This seminar highlights important customer service practices that business owners can implement.

Wilmington Campus. 2 hours. FREE. 3/16/17 TH 1-3p U170

How to Start an Internet Retail Business This workshop will provide details of the step by step process for creating an Internet business. In this easy to understand format you will receive valuable tips and learn effective strategies for making sales the first day you go online!


Fund Raising Basics for Non-Profits Raising money is always an important for non-profit organizations, but has many legal requirements. Learn how to get it right every time.


50 Home Based Businesses You Can Start Starting a business that operates from your home can be the easiest for you to start. This seminar points out 50 different types of businesses that can readily be run successfully from home.

Wilmington Campus. 2.5 hours. FREE.3/28/17 T 2:30-5p L107

How to Finance Your Small Business Our area SBA senior manager and a local commercial loan officer will review the current guidelines and requirements a potential borrower must meet to qualify for a small business loan.

Wilmington Campus. 2.5 hours. FREE. 3/30/17 TH 2:30-5p L107

APRILIntro to Social Media for Small Business: Facebook® , LinkedIn® and Pinterest® Basics If you are a small business and not advertising via social media, you may be missing some great opportunities. Learn the basics at this seminar.

Wilmington Campus. 2.5 hours. FREE. 4/4/17 T 6-8:30p S313

MS OFFICE 2013® for Your Small Business MS Office® offers many tools to help improve your small business. Most people don’t know how to fully utilize them. This 5-part course is designed to increase your knowledge of Word®, Excel®, PowerPoint®, and Publisher®. Take them all or take them individually. Must register for each seminar separately. Students must have a working knowledge of MS Office®. This is not an introductory course.

Wilmington Campus. 2.5 hours. FREE. LIMIT 24. 4/5/17-4/26/17 W 6-8:30p A316

4/5/17: Microsoft Word® 4/12/17: Microsoft Excel® 4/19/17: Microsoft PowerPoint® 4/26/17: Microsoft Publisher®

Business Financing Programs for Rural NC Counties For rural North Carolina counties, some unique financing opportunities are available for small business startup funding or business growth. Join us for a lunch and learn seminar held by the NC Rural Economic Development Center and hear about programs designed to help rural businesses move forward.

Surf City. 1.5 hours. FREE. 4/6/17 TH 2-3:30p SA118

E-commerce Basics E-commerce is now a factor in everyone’s life, from eBay® to Amazon® to Etsy®. Online purchases are here to stay. Should your business be selling online?

Wilmington Campus. 2.5 hours. FREE. 4/11/17 T 6-8:30p L107

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The Best Businesses to Start Now This seminar discusses many factors about deciding which business to consider starting.


How to Start a Restaurant (New)If you dream of starting a successful restaurant you should attend this fact-filled seminar. You will come away with important financial, operational, and marketing perspectives about the restaurant industry and your potential place in it.

Wilmington Campus. 2.5 hours. FREE.4/17/17 M 6-8:30p L107

Coach Reggie’s Business Clinic: How to Make Networking “Work” for Your Business Are you tired of going to “networking events” and “after-hours mixers” and not getting the results that you need? Would you like to sharpen your networking skills and learn strategies on how to get massive results from networking events? This dynamic seminar will teach you to be a “networking” ROCK STAR.


Building Restaurant Profitability (New)The total food and labor cost is called Prime Cost in the restaurant industry. If your Prime Cost is over 50% of Net Sales you should attend this seminar and learn important techniques for improving your food and labor cost.

Wilmington Campus. 2.5 hours. FREE.4/24/17 M 6-8:30p L107

Jerry Coleman didn’t plan it that way, but his career might seem an ideal preparation for his new role as director of Cape Fear Community College’s Small Business Center.

He has worked in organizations large and small, served as a business consultant and coach, obtained two patents and often availed himself of CFCC’s economic development resources. All that experience is coming together now for Coleman, two months in to his new job.

Former director Doug Tarble retired in late spring after about eight years as director at the center. Coleman, a Wilmington native, started out in sales and customer service for Carolina Power & Light in the 1980s after graduating from East Carolina University. He left the utility company after 10 years to join Porta-Nails Inc., his family’s business.

Being part of Porta-Nails enabled Coleman to wear many hats. He started as vice president of sales and marketing but later became vice president of operations.Ultimately he rose to the position of president and COO.

Since settling in to his new office Sept. 6, Coleman has made an effort to familiarize himself with all aspects of the Small Business Center’s offerings, which include free seminars, business counseling and access to workspaces in the center. He attends the seminars, to meet the instructors and gauge the content.

“We put a lot of time and energy into the seminars; we’ll do 75 this coming year,” Coleman said. “We probably have over 1,000 individuals participate. [The seminars] are probably the greatest, most significant thing we do. They are free to small business owners and those interested in starting a business. They cover financial and legal issues and help people with marketing, e-commerce – all kinds of topics that are relevant today, keeping people up to date with the latest in technology, such as Microsoft [programs] and QuickBooks, and how to leverage these resources.”

While seminars focus on the nuts and bolts of running and growing a business, the center’s counseling services are tailored to a specific company’s needs.

“Starting a business and managing a small business can be a daunting task,” Coleman said. “We help individuals navigate the process, getting entrepreneurs off to a good solid start with a good solid footing. We really do become a partner with them and are always available to work with them as coach and cheerleader. We stay with them … to keep them going and make them successful in the long run.”

That means asking questions of the aspiring business owner: Who will your customers be? Is there a need for your product or service? How will you market yourself? How will you fund your operations?

CFCC HIRES NEW SMALL BUSINESS CENTER DIRECTORBY JENNY CALLISON. REPRINTED WITH PERMISSION FROM THE GREATER WILMINGTON BUSINESS JOURNAL

“My approach is: Let’s take your idea and work on what that plan might look like; let’s put a few numbers to it. Sometimes when you put a cash flow perspective to it, people open up and see reality, because often small business financing is coming out of your pocket, your friends, your family.”

When the idea clicks, and there’s market demand and deep enough pockets to get a new business started, it’s an exciting thing – and an important part of CFCC’s role in the area, Coleman said.

MAYGrant Writing for Non-Profits This seminar reviews the basics of grant writing when non-profit organizations are trying to respond to a request for proposal (RFP).


Coach Reggie: Team Building – Get the Right People on the Bus Business is BOOMING for many local business owners! Their revenues are growing by 30…40…50…percent, year after year! How are they achieving such great results? They are building great teams of employees. It all starts by getting the right people on the bus.


How to Do Business with the Government For truly small businesses, doing business with the government isn’t the easiest thing to accomplish, but it can be done if you follow the right steps. Presented by a representative of the NCMBC.

Wilmington Campus. 2 hours. FREE.5/11/17 TH 6-8p L107

Basic Bookkeeping for Your Small Business Good bookkeeping practices are essential to running a successful small business. Even if you use a bookkeeper or accountant you should still understand the basics.


CFCC SMALL BUSINESS CENTER SEMINARS

FREE, CONFIDENTIAL BUSINESS COUNSELING

The Small Business Center offers free, confidential, one- on-one counseling to those interested in learning more about starting their own businesses.

To request an appointment, call 910.362.7216.

Jerry Coleman

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