Growing Your Business

HS Holdings

“There is no substitute”

Group Members

AHMAD HAFIZUDDIN B. MOHD ROSTON

MUHAMMAD SYAFIQ B. ALIAS

NATAKORN SAREEKAM@HASAN B. ABDULLAH

NORSYAHIRAH BT. ALIAS

NURUL HADILA BT. MOHD RADZIR

Our Vision

Be the main PROVIDER of our product to UKM

students & staffs. Our top priority is customer SATISFACTION.

Key Assumptions

Our assumption What happen if our assumption wrong?

The way we manage our risk

Affordable price to customers.

Too expensive. Only target to our main customers.

The only one product in the market.

Other company has the same device with our company.

Patent our product to avoid plagiarism.

Our product has many benefits.

People don’t know the benefit.

Explain more about the product to our customers.

The best advertising ever.

People don’t know about our product.

Do more unique & interesting advertisements.

Marketing Strategy

market scope strategy market entry strategy product strategy promotion strategy distribution strategy pricing strategy

Operational Strategy

Product 1(7th quarter)

Product 2 (7th quarter)

Cost of Goods Sold

350k 250k

Workers 40 35Plant Capacity

30,000 30,000

Productivity 400 500Production (Units)

8,000 7,000

Sub-Contract (Units)

0 0

Targets at the end of Simulation

Financial Strategy

Our financial strategy.

– We will increasing the unit production to increase sales unit.

– We are targeting to make a profit within 20% from total net cost.

Financial Measures Target at End of

Simulation

Return on Sales 10%

Return on Total Assets 5%

Return on Equity 5%

Debt to Total Assets 3%

Road to Profitability(Key Targets)

Product 1 (Target 4th quarter)

Product 1(End of

simulation)

Product 2(Target 4th quarter)

Product 2 (End of

simulation)

Pricing 70 67 50 46Quality $3.0 $3.0 $2.0 $2.0Target Gross Margin

18% 20% 18% 20%

Marketing Message

Quality Quality Price Price

Projected Sales

8000 12000 7000 11000

ExpectedMarket Share

10% 24% 14% 25%

Why our company will win?

Characteristics Product 1 Product 2

Total Cost 350k 250k

Productivity 400 500

Production 8000 7000

Subcontract 0 0

Plant capacity=30kNet income=300k

Our company will win because We avoid to take any loan Our target is higher compare to other company Our company have potential to win Our company have the committed co-workers and

workers.

12

Sales and Profit

0

20000

40000

60000

80000

100000

120000

Q1 Q2 Q3

Sales & Profit

0

0.02

0.04

0.06

0.08

0.1

0.12

0.14

Q1 Q2 Q3

Return On Sales

RETURN ON SALES

SWOT Analysis of our Management Team

Str

eng

ths

Weakn

essesO

pp

ort

un

itie

sT

hreats

Lack of time and

knowledge

Disrupted from

other team

Good leader Good cooperation

by team member More analysis and

discussion

More ideas from member

Hardworking We made

innovation

SWOT Analysis of your FirmS

tren

gth

s Weakn

essesO

pp

ort

un

itie

sT

hreats

Lack of trainer

Laid off workers

Well known Stable economic Less of kredit

Able to enlarge the plant capacity

Higher productivity Higher worker

Future Strategies

Strategies Description

Marketing market entry strategy product strategy promotion strategy distribution strategy pricing strategy

Production Enlarge plant capacity Hired more worker Get trainer Produce new design

Financial Get another loan financial investment from another share holder

Get loan with low interest

VISION AND STRATEGY

Enlarge our market outside UKMOur new range from 12 and

aboveOur top priority is quality and

customers satisfaction

Recap

Q1 Q2 Q3 Q4 Q5 Q6 Q7

Productivity 1 250 251 248 250 270 300 400

Productivity 2 300 350 346 350 380 400 500

Net income 18032

90085

104203

110000

100000

200000

300000

Production 1 4200 6000 7000 7100 6800 7500 8000

Production 2 6900 5100 6000 6100 5800 6500 7000

Recap

Team Did Well Team Do Differently

Has a good leader Reasonable price of product

Good communication of team members

Take risk by increase the sales forecast

Do more analysis by try and error method

Avoid from taking loan

Thank you